Two Stupidly Simple Reasons No One See’s Your Facebook Page Posts!

True Story

The only kind I tell ha!

The other day I saw a post on Facebook which I am starting to see more regularly.

It ran along these lines…

“I saw a video the other day that said Facebook no longer is a good place to promote your business. I only see a small majority of the people that I’m friends with (this person has over 1000 friends?? seriously) in my feed. I basically only see updates from the people that I regularly interact with. So I believe that video is right, Facebook doesn’t work for business anymore”

I was about to go on my “the problem isn’t Faceboook it’s the way that you’re using it rant”, but I thought to myself.

You know what?

Why would I bother wasting my time talking to someone who would rather find excuses why Facebook is to blame for their business’s problems, than look for a solution to the issue’s their business is currently facing ?

I’m better of spending my time writing a post to help people that actually want to take advantage of the huge opportunity that Facebook presents.

That opportunity of course is that Facebook is the most cost effective, targeted form of advertising available bar none IMHO.

Here is where a lot of people just like yourself get lost with this topic though.

Obviously there are people out there who make video’s about why Facebook is a waste of time for Small Business Owners like yourself.

Then I might add they break their necks getting across to Facebook to post their video and proceed to (like the person above) whinge to all and sundry about the fact that Facebook doesn’t work.

So my question is if Facebook doesn’t work why do they bother using it at all?

Are you picking up what I am putting down here?

Anyway I digress. The big question for you is? How do you know who to listen to?

The likes of myself who sing it’s praises, or the naysayers that use the platform to bag it.

The stupidly simple yet unbiased way for you to figure out who to listen to.

Find someone who is getting the result that you want to get, and listen to them. After all habits breed results.

When it comes to marketing a business via Social Media the go to person that fits into that category is Gary Vaynerchuk.

Gary has a YouTube show called AskGaryVee, and he was recently asked this question.

“If you could only market on one social platform, which would it be and why?”

Gary’s response goes something like this….

“I am pissed of with everyone continually asking this question. This is a Non Debate it’s Facebook my friend because of it’s data and the overwhelming accuracy of who you are targeting”

Don’t take my word for it, take a quick look at the first two minutes of the video below which is the actual show and the response Gary gave that I am talking about.

The major beef people have with Facebook is that no one see’s their posts anymore.

There’s two reasons no one see’s their posts.

1. They’re to stingy to spend even just a couple of dollars to promote it.
2. No one wants to see what they’re posting.

Here is my rule of thumb for working out what you should be posting to get more reach.

You need to show people what they want to see, and once you have their attention turn that into what you want them to do.

Let me repeat that for you because it’s vitally important.

You need to show people what they want to see, and once you have their attention turn that into what you want them to do.

This is what people are currently doing.

They’re showing people what they want them to see (which they’re programmed to avoid because it’s generally advertising) and then they complain because they get no reach, and or no one interacts with their posts.

In the early days of Facebook the interaction was massive. You could literally (and many business did) post any old crap and people would like it.

What happened next is the same thing that happened with email. When email was new people got excited with every one they received.

Then their inboxes started to fill up with crap and they got wise and became a whole lot more selective about what they opened.

Same thing happened on Facebook. People’s feeds started to choke up with crap that they didn’t really want to see (but felt obligated to like because someone asked them to) so they stopped liking it.

A simple $2 test to prove reach isn’t your problem.

If your posts are not getting shown to your pages likers, odds are reach is the least of your problems. In fact I can prove that getting you more reach won’t increase your interaction if you’re still not showing people the type of posts that they want to see.

Take what you consider your best post, boost it with $2 and see what happens?

Unless you know how to structure your Facebook posts correctly I’ll bet you will be surprised at how little interest you get.

I have shared great pieces of content that have reached only 3 people. It literally drives me nuts sometimes, but there was either 1 of 2 problems with that piece of content.

1. I didn’t have a headline good enough to capture people’s attention and compel them to take an action.
2. They just didn’t want to see what I was showing them.

I repeat you need to show people what they want to see, not what you want to show them.

Once you get this right you can get massive reach with just a small investment. I’ll give you an example in a minute, but first I want to compare the reach you can get via Facebook against a local newspaper.

I want you to fully grasp just how powerful and cost effective Facebook advertising is.

I saw a local newspaper here on the Sunshine Coast the other day claiming to have 24,000 readers. Why that figure? It’s because that’s how many homes they deliver their paper to.

They claim those stats even though every week you can walk up and down my street for the first two to three days after that particular paper is delivered, and it’s lying still wrapped in plastic, (which is a huge environmental issue and a rant for another day) out the front of every second house.

My point is no one rushes out to grab it to see what’s inside, so how many copies actually make it inside a house and get read instead of just going straight into the bin?

My guess would be out of that 24,000 supposed readers, if you placed an advertisement in that paper you would be lucky if your ad was seen by 100 to 200 people (I’m being very generous here) that are actually interested in your product or service.

Assuming the newspaper charges about $150.00 (which is cheap for that type of advertising) for a very small text based ad.  And lets be generous and say that your ad gets read by 300 people actually interested in your business. How does that compare to a Facebook post?

Do you reckon that I could reach more people than that with a FREE Facebook post?

1250 people reached, and I didn’t spend a cent on that post, it’s starting to make that newspaper ad look a little expensive and ineffective don’t you think?

Why did so many people see it?

They saw it because I showed people what they wanted to see, not what I wanted to show them.

Now that’s (1250 reach) a pretty good result, a lot of business’s don’t achieve that in a week. But it’s got nothing on what I did on my fishing page.

Check this out…

 

That’s 33,264 people that are highly targeted for fishing looking right at my post.

6116 of them watched the video, but it gets even better 118 of them liked my page so I can advertise to them over and over for a pittance, and I know the exact topic to talk to them about.

 Huge point here, they watched a video. You can’t put a video in the local newspaper can you?

So imagine this…

I’m Beanie the local fishing charter operator, tackle shop owner, boat yard owner. I post that video because it’s what people want to see.

Then I boost it with a couple of dollars, and my page starts to fill with highly qualified likers that I can then start educating about how good my products are.

That’s not the best bit though, remembering there is no guarantee that you will get results anything like what I have done here.

In fact I haven’t seen anyone online that has shown stats that even come close to that.

But if I had use just two magical words, and simple lead generation system at the end of that video, even if I only converted 1% of the video viewers into buyers I could have made…

Sixty One Sales from just a $8:43 investment

Now I have only just scratched the surface of what I did to set that post up to work so well, and I certainly can’t fit everything I did to get that insane result into one blog post.

It’s literally the result of weeks of $1 & $2 Facebook Promoted Post Tests, which also got some great results.

You can spend weeks trying to work it all out for yourself, or you can copy exactly what I did by buying the blueprint I created for you below for just $47.00

Or, how about this instead…

What if I personally sat down with you and created a Custom Marketing Campaign designed specifically for your business for FREE and…

I’ll bring you a copy of that $47.00 report below for FREE as well.

All you have to do is mention this post when I call you to book a time to do your FREE Custom Marketing Campaign, and the report is yours for FREE as well.

Speak Soon

Beanie the Social Tradie.

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