A little known Marketing Secret that turned Men at Work into SUPER STARS that YOU could copy and use to Generate an Even Greater Audience of Raving Fans for Your Business.

“Traveling in a fried-out combie

On a hippie trail head full of zombie

I met a strange lady, she made me nervous

She took me in and gave me breakfast” Men at Work

It was in a pub in Melbourne that then Fleetwood Mac manager Dennis Dunstan discovered the sensational tunes that the boys from Men at Work were pumping out.

 

You had to see it Beanie, the joint was packed

People literally clambering to get in the doors to hear them play.

As soon as I heard that flute playing the opening to Men Down Under I knew that these boys had something special.

But having something special isn’t enough, there’s tons of talent out there that never manage to do any more than scratch out a meager living playing gigs at the local pub.

Long story short, Dennis took a sample cd back to the rest of the Fleetwood Mac management team, and the decision was made to make Men At Work the opening act for the Mac’s 1982 tour.

Now you’d think that being the support act for Fleetwood Mac (who were that hottest band on the planet at that time) would be enough to skyrocket you to stardom right.

Wrong, there’s a little more to it than that.

Luckily for the Boys, they had Dennis looking out for their best interest, and he devised this exceptionally brilliant marketing plan that shot them to stardom like a rocket.

Here’s what Dennis made them do…

 

Dennis told them right boys, when you go on first before the Mac you’re going to deliver the kind of performance that’s going to blow the crowd away.

At the end of your set you’re going to tell the crowd, be sure to head down to (insert venue name) and catch us there live after the main show is done.

Then you’re going to pack all of your gear up and head to the most popular venue that’s as close as possible to where the Mac concert was held (where everyone will be heading after Mac is finished) and do another gig.

The boys were up in arms!

You want us to play two gigs in one night when we’re opening for Mac. Isn’t that enough?

No, it’s not enough Dennis told them and yes that’s exactly what I want you to do.

They followed his advice and the rest is history, these were the results that followed on after that tour

• • They became hugely popular on Canadian radio and started receiving US top 40 airplay.
  • Who can it be now reached No 1 on the US billboard hot 100

• • Down Under was finally released on the US hitting the charts at 79 and cracking the number one spot ten weeks later.

• • They achieved a feat that no other Australian band had never done, which had Men At Work become the top Album and Single on both the US and Uk charts.

Their success became legendary selling over 30 million albums worldwide.

Thanks mainly to that exceptionally well-orchestrated plan that Dennis had devised for them.

Now you may be thinking to yourself right now…

I’m not a rock star Beanie, and I certainly don’t have the talent that Men At Work had, so how’s this going to translate across to my business?

The short answer is quite easily, in fact, there are so many digital marketing lessons in this story that I’m not going to be able to cover it all here in this one post today.

What I am going to do though for you though is break down why it worked so well, so you can take it away and give you some action steps that you can take away and implement immediately.

First up let me give you a couple of key critical component of what made the strategy work so well.

1. 1. They had a product that they knew the market wanted to buy. That was evident by the crowd at the pub that Dennis had to fight his way through to hear them play.
   2. They focused on providing an awesome experience before they asked for a sale. Being the gig they did to open for Mac.
   3. They went to their market and played in front of them.
   4. They had a very solid call to action, Come down and see us play more. Even though they were in front of a huge crowd opening for Mac, Dennis knew that without converting that “exposure” into action it’d be completely wasted.
   5. They generated a massive amount of word of mouth advertising because they delivered an experience worth talking about.

So let’s take a look at the action steps that you can take right to set you on the part to superstardom

If Dennis had walked into that pub in Melbourne and there’d been six drunk bogans in the pub yelling out “can you play Khe Sanh” it wouldn’t have mattered how good Men At Work were they wouldn’t have gotten a look in to be the opening act for Fleetwood Mac.

Dennis has a saying,

 

Pack your local pub out and the record producers will be kicking your door down to sign you up.

The quick easy cost-effective way to find out if you have a product that people are going to rave about is to run some Facebook Ad’s, believe it or not you can do quite a lot of testing for under $200.00 which is way cheaper than running an ad in a local newspaper that’ll just lie rotting in the gutter and never read by anyone.

Next step is that you have to create an awesome customer experience, the kind of experience where someone would drive over 1200 klm’s just to buy from you.

Sounds impossible right?

It’s not. creating that sort of customer loyalty comes back to one simple word.

Watch the video below and Barry Bull will tell you what that word is right now…

 

The next step is that you have got to play to your market.

The Rolling Stones could run a concert in the main street of Nambour and the place would be packed, because they’re that well know and they’ve got the runs on the board already.

At the moment you don’t have that luxury, so here’s what you need to do instead…

 

Last Piece of the puzzle is to create a buzz about your business via word of mouth, again I’m going to hand you back to the master of creating word of mouth advertising, Barry Bull.

Barry created massive buzz about Toombul Music by using this exact strategy.

 

 

So now it’s over to you, what are you going to do?

If you’re sick of traveling in a fried-out combie and you recognize that you come from the land of plenty and it’s time to start kicking some ass!

But here is the catch!

You knew that there was going to be a catch didn’t you?

If you try and get all of that in place immediately what will happen is that you very quickly become overwhelmed – which will lead to frustration and ultimately you’ll give up very quickly.

So what you have to do is find

The 1 Thing That You Can Do 

That’ll make all of the rest of it easy or unnecessary.

And that 1 Thing is to build the habit of using Social Media Constructively.

So when you’re ready to get started on building that habit.

Here’s what you need to do next…