From the desk of Adam Bean
Peregian Springs
Qld – Australia
January 2020
Do you want to know what the Biggest Problem with Selling via Social Media is 👇👇👇
In a few short minutes, you’ll have discovered that putting a low-income employee in charge of your business’s Social Media Marketing Strategies isn’t saving you money but most likely costing you a small fortune.
Mind you it could be worse. According to seek.com.au the average salary for a marketing manager is $76,498 per annum. What if you went all out hired a marketing manager at that price and they turned to be a dud?
As you read on if you find that you’re making the mistakes that I point out, don’t feel bad it’s not your fault that no one has ever taken the time to explain to you properly just how much extra business these platforms can generate if they’re used properly.
I know what you’re thinking right now…
This article is going to be deliberately slanted to make my services look good and convince you of my value. You know the old saying there’s lies damned lies and statistics!
Well can I ask you a couple of questions right now so you can keep me honest and make it impossible for me to do that?
Let’s do it then…
Have any of your employee’s (even your highest paid gun) ever come up to you with suggestions like these?
- If we deployed Mal Emery’s 7 step system I believe that we could easily generate the extra $100K income in the next 90 days just like he talks about doing in his book.
- Did you know that there are eight profit activators the I Love Marketing Guys use that we could trigger in your business right now that’ll literally turn your lead generation process into a vending machine so you can cost-effectively buy customers whenever you need them?
- If we implemented an automated dynamic behavioral response system as Frank Kern does, you could turn a big percentage of the people that don’t buy from you immediately into customers by educating and leading them through your sales process.
How am I doing so far?
Keep this in mind, (legally I have to say this) I can’t say that the systems above will work for your business. I don’t know you or anything about your business.
I can however say this. I have used those exact strategies above to help a client almost double his online sales in just a few short months. His product was an average price of $500 and he went from 30 sales per month to 58 per month.
Again legally I have to say that I can’t guarantee that will happen for you.
The difference between Me and the Others
That is what you want to know right? Why is Beanie different from every other Marketing Consultant out there, and what can he do for my business?
The biggest difference is that unlike most Marketing Consultants, I don’t just expect you to pay me month after month if I am not performing.
I guarantee my clients that I will make them more money than they pay me. I want them coming to me and saying…
Beanie we made so much money on the last campaign, what can we do next?
Before we even start I sit down with you and you decide how many sales I need to generate for you to cover my invoice.
What’s the Monthly Investment?
The monthly investment (yes it is an investment in your business’s long term growth and sustainability) is $9997.00 + GST. and it’s commission – results driven.
There are some upfront setup costs, but your first invoice isn’t due until after we reach agreed targets.
There is a strict criterion (obviously this isn’t for everyone) that you must meet for us to work together.
That’s because I have to be 100% sure I can get you your money back, otherwise I don’t get paid
What’s the criteria?
- You must have a quality product with at least $1000.00 per sale profit margin on it.
- You must have someone within your business {in rugby league terms a pivot} that I can teach to drive this as well. They don’t need any special skills, I can teach them everything that they need to know.
- You must be willing to advertise. There is very little that I can do for you if you won’t.
- You must be willing to test things. Don’t worry I won’t ask you to do anything weird!
- You must be capable of thinking 10X.
What does it cost to get started?
The first thing we do is meet to have a chat and decide if we think that we are a good fit to work together over a Schooner. Aka “The Chug Test”
If you decide that you’d like to progress further you pay a $97.00 deposit which is fully refundable.
“The Chug Test”
Then I come to your business for 1/2 a day to plan out your initial setup (normally I’d charge a minimum of $497.00 just to do the plan).
If you like the plan that I come up with at the end of the day you pay for some setup costs $1500.00 and we move forward immediately {remember the first invoice is paid after I deliver your results}.
If for some reason you think that I’ve wasted your time, this is what I’ll do.
If you decide not to go ahead that’s all good, I’ll refund your $97.00
Not only will I refund your $97.00 deposit, but I’ll also give you $149.00 so that you can go and have the Seafood Experience for two at the Noosa B
I had it the other day it’s sensational!
How does the Platinum Coaching Work?
The way it works is that you have a pivot within your business that’s willing to work with me that I set tasks for.
I do this because there is no point me getting bogged down in menial tasks such as setting up websites, updating Facebook statuses, tweeting, etc as those are not $1000 – $10,000 per hour tasks {more on this in a minute}.
I only do work that’s within the three areas that are my Unique Abilities…
Effectiveness
There is nothing so useless as doing efficiently that which should not be done at all.
Peter Drucker
Disruption
Disruptors don’t have to discover something new; they just have to discover a practical use for new discoveries.
Jay Samit
Leadership
A leader’s job is not to do the work for others, it’s to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible.
Simon Sinek
In his book, 80/20 Sales and Marketing the definitive guide to working less and making more Perry Marshall lists eight tasks that he calls $1000 per hour tasks.
And a further nine tasks that he calls $10,000 per hour tasks.
In case you don’t know who Perry Marshall is, here’s what Forbes has to say about him.
“If you fail in your ability to apply the rules of ‘opportunity discernment’, 80/20 and The 4% Factor in your life as an entrepreneur, you’re wasting 96% of your valuable resources. Hungry for more wisdom and examples of how to turn your business around with the 80/20 rule and The 4% Factor? Grab the 230-page book”
Forbes
I come into your business for a full day each month and work solely on these tasks.
The $1000 per hour tasks are…
- Planning & prioritising your day
- Negotiating with a qualified prospect
- Building your sales funnel
- Judging marketing tests and experiments
- Creating pay per click campaigns
- Doing Social Media with extreme competence (this is very rare)
- Delegating complex tasks
- Writing sales copy
The $10,000 per hour tasks are…
- Improving your USP
- Creating new and better offers
- Repositioning your message and position
- Executing bolt from the blue brilliant ideas
- Negotiating major deals
- Selling to high – value customers and groups
- Selecting team members
- Public Speaking
- Establishing values and culture
I also provide support for your pivot via Zoom inside your personal Slack Channel {Slack’s motto is – Where Work Happens}.
Let me give you the short version of how your plan would work right now
The most dependable and consistent way to generate
Frank Kernwealth, is to turn advertising into profit.
Email Marketing
Email marketing is a must, especially when you take the following into consideration.
Facts About the Buying Cycle of a Prospect or Client
- 2% of sales are made on the first contact
- 3% of sales are made on the second contact
- 5% of sales are made on the third contact
- 10% of sales are made on the fourth contact
- 80% of sales are made on the fifth to twelfth contact
An email only needs to have three things to be effective, and they are…
Short, personal and expecting a reply.
I learned this (nine-word email) from the I Love Marketing boys, and this is the email I would roll out for you first.
Hey John
Are you still looking for insert your product or service?
That is it. It will get a response I guarantee it.
Linkedin is the number one underutilized social platform for most businesses. What you need to do first though is to select a single target market, and then run a promotion. You run it to an email capture page and follow up from there.
Info nights
Meetup is an excellent but mostly ignores platform. I will be leveraging Meetup up heavily next year to get my I Love Marketing Meetups up and running. These meetups will be used as a lead generation tool for workshops that I am going to run. The workshops are then used to weed out who I want to work within my consulting business.
Podcasting
You have to get out any stories that you have, as they are marketing gold. Podcasting is ideal for that, and it gives you reach a whole new audience.
Facebook advertising is the most targeted advertising on the planet, and they have introduced even more advanced targeting where you can advertise to people that have been on your website. You also use Facebook (as well as the platforms below) to build your Authority and Brand yourself as an Expert in your market.
I have a kick-ass Facebook Marketing System (it’s probably the reason you’re here reading this right now) that I’ve just recently developed that I’m calling…
The Ingeniously Simple System I’m Using To Kill My Most Hated Task (Cold Calling) And Getting Red Hot Leads That Are Ready To Buy To Contact Me Instead.
YouTube
My personal favorite of course. Youtube ads are currently super cheap and highly effective.
Blogging
Which is achieved by adding your podcasts, video’s etc to it.
Keen to take “The Chug Test?
Here’s what you need to do next
Call me on my mobile 0400179819 {you can just tap that number to call me if you’re on a mobile} you won’t get me but you’ll get my infamous voice message…
Hey this is Beanie, I’m flat out at the minutes constructively disrupting the construction industry, but leave your name and number and I’ll get back to you as soon as I’m free
Speak Soon
What’s the difference between what I do, and what the others do?
Watch this quick video below and in under 60 seconds you’ll know.
No one ever made a difference by being like everyone else.
― P.T. Barnum {The Worlds Greatest Showman