The Anti – CEO Playbook

The CEO playbook says it’s about shareholders.

And so much is sacrificed for it — it’s factories, communities, jobs.

But not by CEOs.

CEOs have their employees suffer for them. But yet, the CEOs’ pay goes up and up and up.

And so many people are left behind.

I’m here to tell you: no more.

It’s not right, it’s never been right.

It’s time to admit that the playbook that guided businesses and CEOs for the last 40 years is broken.

It tells you everything about business except how to be a noble leader.

We need a new playbook.

We need a new playbook that sees people again.

That sees above and beyond profits.

In the movies, they have a name for people who take a different path to do things right.

They call them “antiheroes.”

Hamdi Ulukaya

Troublemaker | The Anti – CEO Playbook

We need a new playbook that sees people again.

Hamdi Ulukaya

Hold my beer…

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Introduction | Troublemaker | The Anti-CEO Playbook | Rev 01

Chapter 1 – Why Troublemakers Are Imperative to Progress

Chapter 2 – Leadership Lessons from SCRUM and a French Economist

Chapter 3 – The B.S. Eliminator Process

Chapter 4 – The Gantt Chart is Dead