The F word gets thrown around a lot, but is it the secret to peak performance?

June 16, 2017 By Beanie the Troublemaker Coach Leave a Comment

They say that hard work never killed anyone, don’t listen to them it’s bullshit

Recently I was running an in – depth training sessions on Social Media Marketing for a group of Business owners in Brisbane.

And that first sentence at the top of this post, was my closing remark.

I had two key points that I wanted to get through to them…

You have to subtract to multiply, or you’ll work yourself to death.
If you’re not getting the results that you want from your marketing, psychology not strategy is your real problem.

By the way, this wasn’t your average run of the mill group.

They hadn’t just turned up to listen to me speak at some $97 ahead breakfast networking group.

They’re all investing heavily in creating peak performance businesses.

I told them the story of my Dad.

I told them how he’d passed away almost 5 years ago now, at way to young of an age and I believe that a big part of that was that he literally worked himself to death.

One of his favourite saying was “bite of more than you can chew and then chew like hell”

For years I lived by that advice, until I realised just how unproductive and destructive that it is.

I was sitting talking with a mate of mine just the other day that did his apprenticeship with me under my Dad.

He reminded me of how when we sat down for morning smoko {at 9am precisely} that Dad would take of his watch and place it on the table where everyone could see it.

Smoko finished at 9:15 and there wasn’t’ an arse still in a seat at 1 second past 9:15

He taught us the value of time, and I’ll always be extremely grateful for that, we all need to understand the value of time.

But he placed far too much emphasis on being busy just for the sake of being busy.

If we had nothing to do {which was extremely rare} his mantra was pick up a broom and sweep the floor.

And what if the floor’s already clean was always my smartass reply?

Sweep it again he’d say, don’t be standing around doing nothing.

Being busy for the sake of being busy isn’t productive, trust me I know as I became exceptional at it.

I can tell you from experience {I’ve done it three times} it leads to frustration and burnout.

Don’t think for a minute that I’m knocking my Dad.

With the information that he had available to him, he did an exceptional job of training us apprentices.

There’s no way in hell that I’d be anywhere near where I am in life without his guidance and advice.

But each generation needs to advance and do things better than the one before it.

I know that one day {they already are} my own kids will be doing things much better than I could ever have imagined.

I go back to the question that’s the headline for this post.

The F word gets thrown around a lot, but is it the secret to peak performance?

Let me introduce you to Flow {long story short, It’s a heightened state of decision making}

Before you dismiss Flow as hocus pocus consider this…

McKinsey conducted 10 year peak performance study of top executives and found that they’re 500% more productive in flow and…

If you can increase the amount of time your employees are in flow by just 20%, your overall workplace productivity would double.

Now imagine if that 20% increased flow time was spent working on the $1000 to $10,000 per hour tasks in this blog post.

So that’s point one covered off…

You have to subtract to multiply.

Let’s crack on with point two…

If you’re not getting the results that you want from your marketing, psychology not strategy is your real problem.

The marketing and advertising industry has long perpetuated a lie.

And that lie is…

If you’re advertising – marketing isn’t producing results, then you need to do more of it.

“You have to get your name out there” is the bullshit catch phrase that they love to use.

It’s sheer stupidity!

Think about it, what they’re actually suggesting that you do is…

Spend a heap more money doing more of the same thing that’s not currently working for you.

Albert Einstein summed it up perfectly…

The definition of insanity is doing the same thing over and over and expecting a different result.

They’ll then point out that “Big Brands” like K.F.C. and Coke all do it that way, but what they forget to mention is…

Both of those brands started out with one single person selling the product one on one, they didn’t get started by blasting out a message to the masses and hoping for the best.

If what you’re currently doing isn’t working, what you really need to do is…

Remove what’s not working and is just wasting your time and money.

In fact let me give you a crash course in Social Media in just 1 minute right now…

There’s no much hype, jargon and bullshit spread around about Social Media, that I created a Facebook Live show called…

The Truth about Social Media For Business.

You can check out all of the episodes on the Sunshine Coast Social Media Facebook Business Page by clicking here.

Pinned to the top is my favourite episode the Jim Morrison episode.

And on that note I’ll leave you with a Jim Morrison quote…

I like people that shake other people up and make them feel uncomfortable

If you’re feeling a little uncomfortable right now that’s a good thing.

It means that you’re not prepared to put up with being lied to anymore, and you’re ready to hear the truth.

How MAD {Majestic – Adaptive – Disruptive} is your business?

Click here to take the quick five question MADNESS TEST To Discover If You’re Ready To Create A Biz – Brand That’s MAD.

Can Your Social Media Manager – Consultant Pass The Social Media Marketing Dilettante Test?

January 24, 2017 By Beanie the Troublemaker Coach Leave a Comment

Dilettante…

A person having a superficial interest in an art or a branch of knowledge : {Dabbler} Merriam – Webster

True story…

Some time back I promoted a post {the one below} on my Facebook Business Page using the new Send Message {which is killer for opening the conversation with a potential customer and turning that conversation into a sale, hint, hint} option.

This is one of the Messages {isn’t word for word but it’s close} that I received.

My friend has a business I want to become his – her Social Media Manager, what do I need other than a computer and internet connection?

I politely point this person towards the following blog posts to get them started…

• The 21 Day Local Business Domination Blueprint
• Is it really worth building a Social Media following?
• How my client made $1040 in sales with a $25 promoted post
• Time management is a joke you can’t manage time

Let me say this…

I have the utmost respect for this person wanting to better themselves and acquire new knowledge.

But if they do become the Social Media Manager for their friends business, without the proper training first, what that friend has hired themselves is a…

Social Media Marketing Manager Dilettante

There’s a snowflake’s chance in hell that they’ll be able to consistently and reliably generate sales from their Social Media Marketing efforts.

That is why you’re using Social Media isn’t it?

To generate more sales and ultimately double them?

Obviously, it was easy for me to pick this person as a Dilettante {I see them all day every day so I’m pretty damned good at spotting them now} but the real question for you is…

How can you tell if your Social Media Manager – Consultant has the knowledge required to actually make you sales?

They might be an awesome person, and are great at posting, {big hint here, posting is not marketing, unless it’s done properly} maybe they can even post standing on their heads with both thumbs tied behind their backs and blindfolded.

But if they can’t answer the questions I’m about to give you in the Social Media Marketing Dilettante Test, then all of that ain’t worth shit.

I want you to really understand just how important that this is to your business, and this is the best way that I can explain it for you.

In his book 80/20 Sales and Marketing {aff link} the definitive guide to working less and making more Perry Marshall calls doing Social Media with extreme competence {which is very rare} a $1000 per hour task.

In case you don’t know who Perry Marshall is, here’s what Forbes has to say about him.

If you fail in your ability to apply the rules of ‘opportunity discernment’, 80/20 and The 4% Factor in your life as an entrepreneur, you’re wasting 96% of your valuable resources. Hungry for more wisdom and examples of how to turn your business around with the 80/20 rule and The 4% Factor? Grab the 230-page book. * Forbes

As Perry points out “Doing Social Media with extreme competence, is very rare”

And the reason it’s very rare is because there’s generally a Dilettante in charge of it.

Dilettante…

A person having a superficial interest in an art or a branch of knowledge : {Dabbler}

Are you picking up what I’m putting down here?

We have a saying in the construction industry that sums it up perfectly…

The lunatics are running the asylum!

That’s exactly what happens in your business when you have a Dilettante running your marketing.

There’s a lunatic running the asylum.

Some of what I’ve shown you so far may have made you feel a little uncomfortable, after all, no one wants to be seen as doing things the wrong way, do they?

However, there’s an extremely important reason that I’ve done this {make you feel uncomfortable} which is…

The Bullseye Principle Step Four, Deal With The Issues {Solve problems; seize opportunities}

My business mentor Barry Bull created The Bullseye Principle that he built the incredibly successful business Toombul Music on.

Step Seven of the Bullseye Principle is…

Reap the rewards {Like Double Your Sales}

As he continually reminds me, most people never ever get to reap the rewards, because they try and skirt around step four which is…

Deal with the issues.

It may be tough for you to go to your manager and or consultant and say I’m sorry but what you’re currently doing just isn’t performing, something needs to change.

But if you don’t deal with your Dilettante issue, you’ll never get to step seven of reaping the rewards.

So now that you understand how incredibly important that it is to get this right, you want the test so that you can start dealing with the issue immediately right?

The Social Media Marketing Dilettante Test

Ask them this question first…

If I gave you $100 to sell {insert your product} from Facebook how would you…

1. Write the post?
2. Who would you Boost it to?
3. What would you do to make people buy it?
4. Where would you send them to buy it?

Want to know just how effective the questions in that test can be when you know the correct answers to them?

Here’s two results that I’ve been able to help my clients achieve in the last few months, by knowing how to answer them properly.

1. A client used it to make $1040 in sales from a $25 Boosted Post.
2. I sold another client’s $700,000 business for him with a $25 Boosted Post.

Now you can see why Perry Marshall calls “doing Social Media with extreme competence {which is very rare}” a $1000 per hour task.

Oh yeah, I almost forgot, if you’d like to download a copy of all of the answers to those questions, and see exactly what my client did that made her $1040 from that $25 Boosted Post, you can do that by clicking here.

Here’s a bonus question for them.

If they get this one right, they can skip straight past Dilettante to Genius level.

If they can map you out a Digital Marketing System to Double Your Sales that looks something like this {click here} without looking at it first, then don’t let go of them whatever you do.

However, I would be questioning them as to why they haven’t implemented it for you yet.

So now you have a decision to make…

Do you continue doing the same old same old {like pretty much everyone else is doing}, and keep getting the same results that you’re currently getting.
Or are you keen to find a smarter, more cost effective way to move forward, and gain a huge competitive edge over your competition in the process?

If the answer’s number two, then here’s how I can help you best next…

What you need to do next is see when the next available time is to take…

The Chug Test

And We’ll Speak Soon.

The Silver Bullet did the job, it turned your head from back to front.

The pearls drift FREE from the mouth of the Dilettante. Powderfinger {Silver Bullet}

The Ultimate List Of Tips That You Can Deploy Immediately To #DoubleYourSales In 2017

January 2, 2017 By Beanie the Troublemaker Coach Leave a Comment

Before you get cracking on these tips, let me give you a real quick background on how it all got started…

After completing Digital Marketers Six Week Double Your Sales Course, I set the target of helping 300 Sunshine Coast Business Owners to Double Their Sales in 2019.
I started posting tips to help them get started on my Facebook Page with the hashtag #DoubleYourSales
I started getting requests like “Hey Beanie I can’t find tip two, do you know where it is? So I decided to put the tips all together in one place, so you can quickly and easily find them.

As well as putting them together here in this blog post, I’m also adding them to a live spreadsheet {that I update each time I post a new tip} called the…

#DoubleYourSales Cheat Sheet, to get access to it text the word Double to 0428 479 700 and I’ll send a link to the Cheat Sheet to your phone.

Right let’s get into it…

#DoubleYourSales Tip 001;

Are people constantly haggling with you on price even though your product – service is far superior to that which your competition offers?

The problem lies in the fact that people buy purely on price, when they have no other way to compare two products.

The solution is to create what Digital Marketer calls a Statement Of Value, so that people understand exactly what you offer, and why it’s so good.

#DoubleYourSales Tip 002;

To double your sales in the first 6 to 12 weeks of 2017 you’re going to need email automation.

Sounds expensive right? Wrong!

You can get started for FREE with Drip => http://mbsy.co/drip/14083465 {Aff Link}

#DoubleYourSales Tip 003;

The Law Of Compensation…

Your ability to earn more is tied to three things…

1. The need for what you do.

1. Your ability to do it.

The difficulty there is in replacing you.

#DoubleYourSales Tip 004;

Not all posts are equal…

Anyone can post to their Facebook timeline.

But very few people can do this…

1. Write a post that stops the scroll {what people do when they’re on their phones.

2. Get them to click, message them watch a video etc.

3. Turn that interest into an enquiry.

#DoubleYourSales Tip 005;

You can’t BORE people into buying…

The way you make your offers is incredible important.

Let me give you an example…

I saw this offer the other day.

I’m really quiet this time of year so I’ll do {insert service} for this ridiculously low price

That offer SCREAMS two things…

1. I’m desperate for business.
2. Beat me down on price!

#DoubleYourSales Tip 006;

Time Management is a joke. You can’t manage time, but what you can manage is activities. Bob Proctor

How many times have you heard this?

You need to work on your business, instead of in your business.

But where do you find the time to do that right? No one tells you that part do they?

There’s a simple solution that’ll cost you nothing {even though Charles Schwab allegedly paid $25K for it back in 1908 when $25k was worth something} and you can do it right now.

#DoubleYourSales Tip 007;

If there’s a company giving away FREE beer they have my attention.

#DoubleYourSales Tip 008;

Regardless of the Social Media Platform that your using, there’s certain Marketing Principles that remain the same.

I’ve never ever professed to be a Linkedin Guru, but I still know how to use is effectively.

#DoubleYourSales Tip 009;

Create a movement…

Are you the Sunshine Coast Business Owner that’s going to play the critical role in the #DoubleYourSales Tip 9; movement?

I’ve set the target of helping 300 Sunshine Coast Business Owners to Double their Sales in 2017 for a very good reason.

#DoubleYourSales Tip 010;

When the knockers start knocking you, CELEBRATE!!

They’re scared of the progress that you’re making which is leaving them behind.

Never lose these tips;

Text the word Double to 0428 479 700 to get the #DoubleYourSales Cheat Sheet sent to your phone

#DoubleYourSales Tip 011;

Be a BAD Business Owner…

Stop trying to be perfect and pretend that every-things ok…

Because business and life are messy and nothing is ever perfect.

#DoubleYourSales Tip 012;

Business’s can thrive on kindness 🙂

#DoubleYourSales Tip 013;

You’ve heard the saying, the money’s in the list?

It’s completely wrong!

The money’s in the relationship you have with the list, and the strength of the relationship depends on the value that you deliver to them.

#DoubleYourSales Tip 014;

Your ability to #DoubleYourSales quickly is directly tied to your ability to solve problems.

The bigger the problems that you can solve = the more people that you can help = the more valuable you and your business become.

#DoubleYourSales Tip 015;

Feed Your Marketing Mind Daily…

The best way that you can do this is by listening to Podcasts when you’re driving.

#DoubleYourSales Tip 016;

The person that delivers the most value to their market wins.

It’s called results in advance, these #DoubleYourSales tips are a prime example.

You can literally start putting the steps in place {right now} to #DoubleYourSales by deploying these tips.

#DoubleYourSales Tip 017;

It does HURT to ask for the sale, if you ask at the wrong time” Ryan Deiss

Getting the sequence of your offer rights is critical, and if you’re not using lead – magnets {cheat sheets, check lists, etc} you’re leaving a lot of money on the table in missed sales.

#DoubleYourSales Tip 018;

Want to speed up your progress?

Replace the word FAIL with the word TEST.

As Ed Dale says... “Whoever make the most tests in a market wins”

#DoubleYourSales Tip 019;

Eight Reasons Smart Sunshine Coast Business Owners Will Be Collaborating {Not NETWORKING} In 2017

Who’s keen to be Social – A – Bull and start Collaborating to double their sales in 2017?

#DoubleYourSales Tip 020;

A habit is nothing but an idea that’s fixed in the sub – conscious mind that you act on without giving any conscious thought. Bob Proctor

If you want to double your sales, then you need to change your habits.

It is that simple.

Never lose these tips;

Text the word Double to 0428 479 700 to get the #DoubleYourSales Cheat Sheet sent to your phone

#DoubleYourSales Tip 021;

According to a study by Microsoft, people’s attention spans have dropped from 12 seconds to 8 seconds.

That’s one second less than a GOLDFISH!

What the means for your online marketing efforts is that…

You’ve got about TWO SECONDS to grab people’s attention and convince the that you’re worth paying attention to.

#DoubleYourSales Tip 022;

PERSISTENCE

Weak desires build weak results. Think and Grow Rich

Don’t accept an answer that supports someone else’s mediocrity.
No is always negotiable. Persistence always defeats resistance. Barry Bull

#DoubleYourSales Tip 023;

Do your work.

Let me make this very clear…

Your going to run into problems and challenges on the way to doubling your sales.

Do your work. Not just your work and no more, but a little more for the lavishing sake, that little more that’s worth all the rest. And if you suffer as you must and you doubt as you must, do your work, and the sky will clear.
And then out of your very doubt and suffering, will be born the supreme joy of life. Dean Briggs

#DoubleYourSales Tip 024;

Business Brokers and Real Estate Agents pay very close attention to this, as it’s going to start affecting your commissions starting RIGHT NOW.

Actually it already has keep reading and I’ll tell you what I did…

Recently {I’m talking just before Xmas} I transformed An Old School Business Owner {I’m Pretty Sure He Went To School With Noah} Into Facebooks Biggest Advocate, When I Sold His $700,000 Business With A $25 Advertising Budget.

#DoubleYourSales Tip 025;

Your Business Card Is Pointless. Gary Vaynerchuk

Side Note; Back in 2016 I posted a video {it’s in the comments} where I banned business cards from the Collaboration events that I was running.

Many of the “Networking Crowd” got their noses out of joint and said what I was doing was ridiculous.
So imagine my joy when I saw the post this morning where Marketing Guru Gary Vaynerchuk vindicated my idea.

#DoubleYourSales Tip 026;

STOP PROCRASTINATING!

Procrastinating is giving energy to a BAD HABIT. Bob Proctor

Want to kill Procrastination forever? Watch the video and do what Bob says.

#DoubleYourSales Tip 027;

Do something proactive to drive referrals and create offers that compel people to buy locally.

Just like this…

Kapow’s Commercial Cleaning have two extremely compelling offers that encourage people to spend their money locally, and refer their awesome services.

1. They offer a FREE office clean {for business’s that qualify for it} so that people can see what an awesome service they provide.

It’s the ultimate “try before you buy” deal.

2. They offer a $100 gift voucher {that you can spend at your favourite local business} to anyone who refers them another local business that becomes a customer.

#DoubleYourSales Tip 028;

Persistence is a must…

The only break anyone can afford to rely upon is a self made break Napolean Hill

How to develop persistence via Think and Grow Rich

The four simple steps that lead to the habit of persistence…

1. A definite purpose backed by burning desire for it’s fulfilment.

2. A definite plan expressed in continuous action.

3. A mind closed tightly against all negative and discouraging influences.

4. A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose”

#DoubleYourSales Tip 029;

Sales is what you do for someone, not to someone. Bob Proctor

Sunshine Coast Business Owners…

Today I want to do something for you, and there’s a very good reason why.

When I’m posting this it’s January 15th 2017, and there’s a very good reason why that 15th January is an extremely significant day each and every year, not just 2017.

Research tells us that by January 15th every year, 95% of people have already broken their New Years Resolution.

All of those good intentions and the “this year is going to be different” shine has worn off ALREADY.

I can and will keep posting these tips all year right up until New Years Eve this year.

#DoubleYourSales Tip 30;

“Be so good they can’t ignore you” Steve Martin

When people ask me how do you make it in show business or whatever.

And what I always tell them, I’ve said it many years.

And nobody ever takes note of it, because it’s not the answer they wanted to hear.

What they want to hear is, here’s how you get an agent, here’s how you write a script, here’s how you do this.

I always say be so good they can’t ignore you.

And I just think that if somebody’s thinking, how can I be really good, then people are going to come to you. Steve Martin

Never lose these tips;

Text the word Double to 0428 479 700 to get the #DoubleYourSales Cheat Sheet sent to your phone

#DoubleYourSales Tip 31;

When you wake up every morning say to yourself, this is going to be the best day of my life. And it will be.

The proof is in the pudding.

Check out this amazing 98 year old lady in the video.

#DoubleYourSales Tip 32;

Turn off all of the Constant Negative News that the main steam media {T.V. Radio, Newspapers} is feeding you, and focus your attention on what’s good in the world.

Just like this video.

Here’s a killer tip to save you from the garbage that’s on the radio, and turn your driving time into a highly productive part of your day.

Use the podcast app on your phone to listen to these podcasts instead…

http://www.petegodfreyshow.com
http://www.digitalmarketer.com/podcast
http://10xtalk.com
https://www.leadpages.net/blog/category/conversioncast
http://ilovemarketing.com
http://copychief.com/ccr/

#DoubleYourSales Tip 33;

Spend time with other motivated individuals like yourself, and watch what begins to happen to your sales.

No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind. Napoleon Hill

Co – working space is going to become an essential tool for smart business owners that understand the power of masterminds and collaborating.

#DoubleYourSales Tip 34;

Challenge the Status Quo…

Check out how ZONE RV has done exactly that by replacing timber with fibreglass.

The innovation has also lead to a national award.

#DoubleYourSales Tip 35;

Email Newsletters are DEAD!

Answer this question honestly…

When was the last time that you opened and read an email newsletter that was sent to you by another business?

Well guess what?

No one is reading yours either!

There’s two main reasons why…

1. They’re way to busy and don’t have the time.
2. It’s about you and your business, and as I’m infamous for say…

#DoubleYourSales Tip 36;

Is selling evil?

It all depends on your intentions.

This is how selling should be done…

Selling is getting someone intellectually engaged in a future result that’s good for them and getting them to emotionally commit to take action to achieve that result. Dan Sullivan

People love to buy, but they hate being sold to.

Most sales people never ever get this into their heads, and it’s the reason they fail…

Selling is what you do for someone, not to them. Bob Proctor

#DoubleYourSales Tip 37;

When less is more…

You don’t have to spend huge amounts of money to create a point of difference for your business.

Just remove an irritant for your market, and they’ll love you for it, and spend more money with you more often.

#DoubleYourSales Tip 38;

When you can articulate a major problem that you solve for a market in just a few words, doubling your sales is a breeze.

Check this out…

Finally a juicer that doesn’t make a mess.

Do you have a juicer in your house? Then you know how much of a pain it is to clean it.

I’m always reminded of this quote by Mal Emery…

The reason people buy purely on price is because they have no other way to compare two products

Finally a juicer that doesn’t make a mess, sets this juicer apart from every other option on the market.

#DoubleYourSales Tip 39;

If you thought the world was surprised when Nixon resigned, wait until I whip Foreman’s behind. Muhammed Ali

You must believe with absolute certainty that you’re going to #DoubleYourSales.

Long before Muhammed Ali won a title fight, he told anyone that would listen {with absolute conviction} that he was going to be a world champion.

If you don’t believe in yourself, how can you expect anyone else to.

#DoubleYourSales Tip 40;

Some people might not believe in you, but you have to believe in you. Serena Williams

In the book Think and Grow Rich Chapter 15 talks about how to outwit the 6 ghosts of fear.

With the second being the fear of Criticism.

If you’re serious about achieve doubling your sales, your going to face some criticism for setting that target.

As my Business Mentor Barry Bull constantly tells me…

Don’t accept an answer that supports someone else’s mediocrity.

#DoubleYourSales Tip 41;

Speak to a specific problem.

If you’re getting no reach and no one is interacting with your posts on Facebook then it’s highly likely that this is your problem…

Your not talking to your audience about a specific problem that they have.

Check out the number of interactions {yes it’s been boosted but that’s besides the point) that this short video {which has more than likely been shot on an iPhone}

#DoubleYourSales Tip 42;

Here’s a quick way that you can use today to get an almost unfair advantage over your competition.

The Send Message option only became available on your Facebook Page late last year.

Here’s the thing though…

Pretty much no business here on the Sunshine Coast {apart from myself} has picked up on the importance of it.

The first step in making a sale is starting the conversation with a potential customer.

What better way of doing that is there these days than by Messenger given the fact that the majority of people are constantly glued to their phones.

Want to know how you could start taking advantage of this TODAY?

Then Message Me by clicking here

#DoubleYourSales Tip 43;

The customer remembers the experience long past the price. Barry Bull

When someone calls Warby Parker a PERSON answers the phone within 6 seconds. {9 a.m.–9 p.m. ET.}

They also have fantastic positioning as well, check this out…

Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

#DoubleYourSales Tip 44;

As the I Love Marketing Boys Say…

Narrow Your Focus and Select ONE Target Market (at a time)

Check out how well this marketing is being targeted at Tradies.

#DoubleYourSales Tip 45;

Perry Marshall calls doing Social Media with extreme competence {which is very rare} a $1000 per hour task.

Here’s why…

If you share content on your Facebook Page that people want to see, it’ll still spread like WILDFIRE!

Check out the stats for this video below that a Western Australian Council uploaded to their page…

Their likes jumped up to 58 THOUSAND overnight {Their population is around 2800}

It’s had over 16 MILLION views.

Over 5900 comments.

Over 108,000 reactions

393,976 shares.

And it’s just drone footage of a road being built!

Surely you have something just as interesting as a road being built that you can share?

#DoubleYourSales Tip 46;

Just read the photo 🙂

#DoubleYourSales Tip 47;

Here’s the stuff they don’t {but they should} teach you in business school!

To Double Your Sales you must understand…

Customer – Value – Optimisation

#DoubleYourSales Tip 48;

Customers go away clients stay Tony Robbins

Tony’s three ways to grow your business…

1. Get more clients.

2. Know more about their needs than everyone else.

3. Find a way to do more for them than anybody else.

#DoubleYourSales Tip 49;

The opposite of Courage in our Society isn’t Cowardice, it’s Conformity. Rollo May

Take This Quick Five Question MADNESS TEST To Discover If You’re Ready To Create A Biz – Brand That’s MAD.

Majestic – Adaptive – Disruptive

Click here to take the test

#DoubleYourSales Tip 50;

Want more conversions {sales}? You must understand how the human brain makes decisions.

Unfortunately, a lot of websites, especially in ecommerce, are guilty of what we in the conversion optimisation industry call {puking all over the visitor. DigitalMarketer

Many business owners {and Dilettante Marketers} think you’ll make more sales if you can just get more people to your website.

To learn how to quickly and easily spot a Dilettante Marketer, click here

Here’s the cold hard truth…

Unless your website is already generating sales for you on a consistent basis, traffic isn’t your problem, conversion is.

And unless you fix your conversion problem problem first, then any money that you spend on traffic will be a complete waste of time and money.

Never lose these tips;

Text the word Double to 0428 479 700 to get the #DoubleYourSales Cheat Sheet sent to your phone

#DoubleYourSales Tip 51;

It’s RIGHT HOOK time.

I’m not showing you how I’m doing this for FREE, for two main reasons…

1. I don’t want my competition catching on to what I’m doing.

2. If I don’t charge you for it, you won’t pay attention to it, and that’s going to cost you a sh#tload more than what you’re going to pay me.

The strategy is very {my phone literally just went off with another enquiry whilst I’m typing this} simple, but it’s freaking powerful.

Here’s how it works…

1. I write a post worded a very specific way.

2. People contact me and ask me will I take a look at their marketing, and give them advice on how to fix it.

3. Then they book in for a consultation {which they pay for}.

The resistance to booking in for the consultation is almost non existent, as I’ve already positioned them to do it {and I tell them that very clearly} before they even contact me.

In other words there’s no bait and switch, they’re basically asking me to sell them something.

Who’ll it work for?

Anyone that has something to sell, but here’s a list of who I’m really looking to work with…

- New {I’m fussy} Car – Boat Sales

- Real Estate Agents

- Brokers

- Lawyers

- New Home Builders

- Consultants – Coaches

Health Professionals

If you want me to show you what I’m doing, then you’ll need to book in for a Double Your Sales Consultation.

#DoubleYourSales Tip 52;

Nothing is going to happen unless you take ACTION.

Tell the world what you intend to do, but first show it. Napoleon Hill

#DoubleYourSales Tip 53;

You want more people to shop locally and buy your stuff? Then give them a reason to do it!

Huge shout out to Nook and Cranny for creating this sensational offer.

#DoubleYourSales Tip 54;

It’s not called FAILURE, it’s called TESTING.

When he told others about Alipay they said…

This is the stupidest idea you’ve had.

Jack said…

I don’t care if it’s stupid or clever as long as people use it.

Over 800 million people are now using it!

If you want to win in the 21st Century, Empower others.

Make sure that the other people are better than you are, then you’ll be successful. Jack Ma

#DoubleYourSales Tip 55;

There’s a secret Double Your Sales Tip hidden in this image.

Can you spot it?

#DoubleYourSales Tip 56;

Call Me Crazy but…

At some point in the sales process you’re going to have to deliver real value if you want to transform strangers into raving customers.

So why don’t you flip the whole process on it’s head, completely remove the risk for those strangers, and turn them into raving customers before they even buy from you.

#DoubleYourSales Tip 57;

According to DigitalMarketer 80% of their Facebook ad’s fail, but…

The 20% that work really kill it.

Have you BOOSTED a post that didn’t work?

Would you like me to take a a look at it for you, and show you how to fix it?

Click here to Message Me via my Facebook Page.

Most business owners never create effective marketing or advertising that’ll Double Their Sales, because of one reasons…

When the first thing that they try doesn’t work, they give up.

They want to eat healthy for one day and see immediate results.

It doesn’t work that way, but the great news is, you can test Facebook ad’s with as little as $1 to see what works, then you can scale it up.

#DoubleYourSales Tip 58;

“Persistence defeats resistance” Barry Bull

What I know about NFL could be written on the back of a postage stamp.

But I do know this…

When it comes to marketing and sales most business owners give up way to easily.

They have one set back, spit the dummy and give up crying “it doesn’t work for me”

My mentor Barry Bull battled for 10 long year to get the stars to align and have rock stars visit his Toombul Music store.

The rest is history {watch the video in the comments}

Yes you’re going to have challenges, and yes a lot of what you try isn’t going to work, but you have two choices…

1. Give up.

2. Or find a way to defeat the odds and win.

Have a read of Tom Brady story {who’s pictured below} that pulled of one of the biggest upsets in NFL history, because he wouldn’t give up.

#DoubleYourSales Tip 59;

People buy what they want, not what they need. (04:45)

Do you want to Double Your Sales so that you can…

Spend more time with your family.
Travel the world.
Write a book.
Donate your time to a charity.
Buy a Maserati.
Eliminate and financial concerns.
Wake up every morning excited about how you’ll spend your day.

Insert What You Want…

#DoubleYourSales Tip 60; coming tomorrow

Click here to get the “Top Six Digital Marketing Tools {Check List} That Savvy Local Business Owners Use To Double Their Sales

Sunny Coast Biz Owners, I want Me a Maserati, BUT What do YOU want?

October 28, 2016 By Beanie the Troublemaker Coach Leave a Comment

Sunshine Coast Business Owners, here’s the thing…

In 2017 I want Me a Maserati, but the important question is, what do YOU want?

How about this..

If you’ll invest in yourself {and your business} I’ll invest in you.

I have a goal for 2017 which is to help 300 {I get my Maserati by selling 200 click – funnels packages} Sunshine Coast Business Owners just like yourself Double Their Sales, with smart, effective online sales funnels.

What do I mean by an effective sales funnel?

I’m talking the type of sales funnels that’ll help you create a buying frenzy for your business, whenever you want.

[selz link=”http://selz.co/1oPpA3L” show_logos=”false” background_color=”#6d48cc” text_color=”#ffffff” link_color=”#6d48cc” chbg_color=”#6d48cc” chtx_color=”#ffffff” type=”widget” interact=”modal”]

And I’m not just talking about selling to just anyone, but to the cream of the crop best possible customers that love you and your products and services, and buy everything that you offer them.

Just like I talk about in the video below, I want to help you find the Fatty {that’s the nickname of an Old Mate of mine that I talk about} who’s continually cashed up and ready to buy.

How does it work…

When you purchase click – funnels {you can get a FREE 14 day trial of click – funnels by clicking here,} you’re welcome to attend {for FREE} any of the Social – A – Bull Collaborations that I run, for the whole of 2017.

Check Out The Eight Reasons Smart Sunshine Coast Business Owners Will Be Collaborating {Not NETWORKING} In 2017 By Clicking Here…

At each of these Collaborations I’ll be giving you a smart, effective marketing strategy that you can take away and quickly and easily build with click – funnels.

What type of strategies am I talking?

Here’s an example…

Click here to learn how my client made $1040 from a $25 Boost Post.

Legally I have to tell you this about her results. {or any of the results that I’ve talked about here on my website}

They’re not typical {I’ve been doing this for quite a while, so I’m damned good at it} and I’m in no way claiming that they’ll work for your business the exact same way.

I also can’t take all of the credit for the results that she got because…

She actually listened to what I suggested that she should do.
She did the work and deployed the system that we devised together!

Shock horror I know, a marketer telling you that you have to actually do some work {or someone in your business will} to make this strategy work {pun intended}.

How do you claim your FREE Social – A – Bull events?

Once you purchase click – funnels, simple head over to my Facebook Events Page and click subscribe so that you get a notification each time I post a new event.

When an event is on that you want to attend, just click attending and drop the comment…

Hey Beanie I’ll be there, and I’m a click – funnels members so hold a FREE seat for me.

That way I know to set a seat aside for you.

So you’re raring to go right?

Here’s what you need to do next…

Click here to claim your FREE 14 day trial of click – funnels

Click here to go to my Facebook Events page and subscribe.

Speak Soon

P.S. If you want to learn more about how the Social – A – Bull Collaborations work first, click here…

P.S.S. and if you want a One Hour Crash Course on how to Double Your Sales, text the word Double to 0428 479 700 and I’ll send you more info as soon as the course is live.

How To Use Social Media To Pack Out Your Gigs & Get Label Executives Chasing You.

October 4, 2016 By Beanie the Troublemaker Coach Leave a Comment

If you’re living in NAMBOUR and you’re packing out a bar on a Tuesday night, trust me you will get label executives here” Dennis Dunstan {Former Manager of Fleetwood Mac} at the 2015 Turn Up Conference.

Obviously given his credentials Dennis knows exactly what he’s talking about.

So if you want record labels, managers and booking agents chasing you up after playing a gig anywhere on the Sunshine Coast or anywhere else ready to sign you, why aren’t you working towards doing exactly what he says right now?

The problem for you though is as Barry Bull pointed out…

“The average consumer is damn lazy. They want to be drip fed information from their phones, everybody has a phone coming out of their body these days, it’s a body part”

So what’s the answer?

Obviously you haven’t built up a following like Fleetwood Mac’s just yet, and maybe you never will, but don’t you want to give yourself every chance of getting a crack at the big time?

Of course you do stupid question right?

Well right now you have two choices, you can keep banging your head against a brick wall doing what you’re currently doing {which you know deep down isn’t working} and keep waiting around to be discovered.

Or…

You can follow what Dennis knows is proven to work, and put a rock solid plan in place to make it happen.

How do you do that?

At this years Turn Up Conference Beanie is going to be running a Social Media Masterclass called…

How to use Social Media to sell out the local pub/venue and get industry people interested in chasing you up to sign you!

In just 1.5 hours with Beanie you’ll discover more about how to use Social Media Properly, than you’ve learnt so far in 2016.

Beanie is that confident in that statement that he offers this guarantee…

If you attend the Social Media Masterclass and you’re not completely blown away by what Beanie shows you then he’ll shout you your first drink at the after party!

Here’s what’s going to be covered…

The Truth About Social Media and why the majority of musicians are completely wasting the time they spend online, because they’re not using it properly.
Why using Beanies Local Facebook Gig Promotion Strategy will help you not only get more gigs and sell them out, but get the venue’s to pay you to promote yourself and build your following at the same time.
The Secret Influence the Influencer Strategy Cale Tyson used to fully fund his Indiegogo campaign, and get himself featured as one of the New Top 10 artists in Country Music.
The famous 1000 true fans theory that can transform your talents into a well paid full time gig.
What never to do on your Social Media profiles, because it just pisses people off and stops them from becoming true fans.
What you must do immediately (that’ll only cost you $1 per month to get started) to ensure that you start building your tribe of 1000 true fans immediately, the right way.
Slash the time it takes to genuinely sell out your local pub, and get those record producers chasing you up.

A word of warning before we go any further.

This is an advanced Social Media Masterclass, it’s definitely not for beginners.

The strategies that Beanie is going to show you are Advanced Social Media Marketing Campaigns, that he uses for his clients.

It’s not the usual crap most artists post like this…

Hey check out my latest gig, single, video, I hope you really like it.

That’s the {completely wrong} way the majority of Artist are promoting themselves {even the big names} and then they hope and pray that people will like, comment and share it so that the word spreads.

This Masterclass is about turning your talent and passion into a sustainable business that gives you the time and freedom to do what you do best, create music.

Don’t come to the Masterclass with Grand Delusions of Beanie having a magical potion that you can just drink that’ll instantaneously transform you into a Social Media Rock Star.

It doesn’t work that way.

The only musicians that should even consider attending this Masterclass, must have the following…

An actual talent that people would be willing to hand over cash for. Beanie can sing but not even his Mum would pay to hear him do it!
You have to be willing to think differently. Don’t worry Beanie won’t ask you to do anything weird.
You have to be willing to put the time and effort into making the strategies work for you.

The strategies that you’re going to learn aren’t magical quick fixes, they’ll take work and you’ll need to invest some money into making them work.

Here’s what you need to do next…

Obviously there will only be a small group {10 in total} that’ll get to attend this masterclass.

So if you’re keen click here and you’ll be taken across to the Lind Lane Ticket Booking Site.

Then select the number of tickets that you want, pay for them and you’re good to go.

P.S. If you’re on the edge and not quite sure if this Masterclass is right for you, Beanie is happy to have a chat with you about it first. Just send him a text to 0400 179 819 and he’ll be in touch within 48 hours for a quick chat.

Why Online Groups have become a Cess Pit for Starving Business Owners fighting over sales like seagulls fighting over a hot chip

January 11, 2016 By Beanie the Troublemaker Coach Leave a Comment

Just a quick note before you start reading this post and think that this isn’t relevant to you because I’m talking about what happens in Facebook Groups focused on the wedding industry.

The exact same thing happens in every group, in every industry.

And in just a few short minutes you’ll see exactly what I mean, so let’s rock on!

If you’ve spent anytime in an online group then you’ve probably seen a conversation just like this…

He’s finally asked me the question (will you marry me) who’s the cheapest person to…

Take the photographs
Cater my wedding
Arrange the flowers
Print the invitations
Etc, etc, etc

Let me set the scene for you here, as this is a true story that happened Friday 9/1/2016 just {it’s a while ago now} gone.

I had three different business owners booked in for a FREE custom marketing campaign, two of which happened to have businesses that are directly related to the wedding industry.

The first business owner that I met at Emjays Cafe in Birtinya (I’ll give them a plug as they do a fantastic banana smoothie, and their brekkie wrap is great as well) at the start of our consultation was very sceptical about the quality of customers that could be generated from Facebook.

Her first questions was

Is it really possible to attract quality clients through Facebook that aren’t just looking to screw you down to the lowest possible price?

All I see are people cutting each other’s throats on price just to win a wedding was her comment.

How is that happening I asked?

It was then that she told me the story above about recently engaged ladies posting status updates in Facebook groups along the lines of…

He’s finally asked me the question (will you marry me) who’s the cheapest person to…

You should see what happens next she said.

It’s like a flock of seagulls (hence the title of this post) fighting over a hot chip. Everyone that has a wedding related business is in the comments fighting to the death to win the job.

I just can’t be bothered doing that she said.

Neither you should was my reply. After all statistics tell us that 80% of businesses go broke in the first five years, so if you’re competing on price, you’re literally competing against someone that’s going broke, and there’s only one way for that to go for you.

So what do you do instead she asked.

Well there’s numerous ways that I get around it, but there’s two that I particularly want to focus on today.

I use a very effective advertisement that flushes out high quality buyers not hung up on price.
I use Facebook groups completely the opposite way that you’re seeing them used.

You have my attention she said go on

I learnt this lesson from marketing legend Mal Emery a long time ago.

“People buy purely based on price, because they have no other way to compare two products”

I said if you think there’s a lot of competition in the wedding market you should see how many self proclaimed “Social Media Experts” are out there.

Literally anyone that can post a Facebook status update can set themselves up a Facebook Page for FREE, give themselves some sort of a B.S. title like I’m a Social Media Queen, King, Guru (you’ve seen one right?) and start selling their services.

Believe it or not though they’re actually making it easy for me to stand out because…

1. The only thing they know how to do is post statuses or they have some sort of spam strategy to generate high volume, but poor quality likes, followers, etc.
2. They’re hanging around Facebook groups like Seagulls fighting over the odd scrap as well.
3. They make it so easy for me to point out what they’re doing doesn’t ever stand a snowflakes chance in hell of turning into profitable sales.

So I just leave them to it and do this instead.

Going back to Mal’s advice, I make it my job to inform the business owners in these groups that the low-cost services these other businesses are offering are low cost for a reason.

It’s because what they don’t generate results (sales)

Instead of posting about what I do and what it costs, I write posts that lead people over to my blog where I can educate them about how to do their marketing properly at the best possible price.

Here are a few examples that I’ve posted recently…

Example one

How to do your marketing properly at the best possible price because…

Crying please buy from us we’re local, is never ever going to work regardless of how many times that you repeat it.

www.isometricmarketing.co/smart-effective-marketing/y-buy-locally-wont-work

Example two

Normally schooners create headaches, but on Poets Day it fixes them!

Get your biggest marketing headache fixed for the price of a Schooner while the clock is ticking.

Please ensure that you understand the light beer rule before booking!

www.isometricmarketing.co/poets-day

Example three

If you’re serious about generating leads and sales for your business from Facebook, then you should copy this $9.00 experiment

www.isometricmarketing.co/facebook-marketing-for-business/the-9-facebook-advertising-experiment-four-ads-bombed-but-1-was-a-cracker

Example four

Can I give you something?

Last year I boosted a post that went absolutely berserk.

How berserk?

I got 8617 Video Plays & 134 Quality Likers With A Measly $3.34 budget.

I took exactly what I did and turned it into a report that I sell online for $47.00

http://selz.co/12lOCnd (which is a bargain), however…

I want you to have it for FREE so that you can kick off your Facebook marketing the right way in 2016.

Read more below or grab it here => www.isometricmarketing.co/free-wahoo-deal to claim your FREE gift

Example five

You want people to notice your posts, interact with them and buy from you?

Then there’s a couple of things that you’ve gotta get right.

Your message has to get in front of them when they’re bored, and it’s got to entertain them with a story.

Just like this post below..

www.isometricmarketing.co/facebook-marketing-for-business/making-online-offers

All of those posts are designed to do one thing…

Lead people across to my blog where I can educate them as to why my services are much better value than the cheap crap that’s being offered by others.

At the top of my blog is the famous Red Adair saying…

“If you think that it’s expensive to hire a professional to do the job, wait until you hire an amateur”

If someone posts in a group who’s the best, cheapest (or whatever other analogy they use) person to contact about marketing, I don’t touch that post with a barge pole.

There’s no way that I’m going to cheapen my services by fighting like a seagull over a hot chip.

There’s plenty of quality customers out there, looking for the quality services that I offer, so why would I want to be competing on price against rank amateurs?

I also watch for specific problems that I can help people with just like this.

I saw a tradie post an update in a group along the lines of what we’ve just been talking.

His post said something along the lines of, I do quality work, that’s why I’m not as cheap as most of my competition, and I’m not going to do inferior work that’ll tarnish my reputation just to compete on price.

When he posted that update I posted the Red Adair saying (“If you think that it’s expensive to hire a professional to do the job, wait until you hire an amateur”) in the comments.

Which he liked, so I sent him a message.

Hey Dave (not his real name) this is Beanie from Sunshine Coast Social Media Marketing.

I shot a video a while back that’d be particularly handy for you.

How to win cream jobs and charge premium prices for quality work without running around doing FREE quotes.

If you’d like to take a look at it, I’d be happy to send it through to you. Just shoot me a message if you’re keen.

The reason I knew the Red Adair quote is because the old boily that trained me as an apprentice drummed it into my head.

Cheers Beanie

Within minutes I got a message back that said

Yeah mate I’d be pretty keen to see it.

So I sent the link to the video through to him, and within an hour (the video is ½ long) I got another message back from him saying…

“Very interesting mate, my wife handles the marketing stuff, and I do the hard yards. I will give you a call in the morning if that’s ok?”

Do you think that’s a little more effective than squabbling over price in the comments section like a seagull?

Are you picking up what I’m putting down here?

Let’s go back to Mal Emery’s quote again for a minute.

“People buy purely based on price, because they have no other way to compare two products”

What I’m doing is giving people all of the information they need to make an informed intelligent decision about how they should spend their money wisely to get the best possible value, instead of them just picking the cheapest option and hoping for the best, because they don’t really understand what they’re buying.

So now you know my hidden motivation for giving you this great information for FREE.

And if you’ve liked what you’ve read so far, then you’ll love this.

I currently have an offer running where I’ll sit down with you and personally create a custom marketing campaign designed specifically for your business for FREE.

I know what you’re thinking, I was just talking about price, and now I’m offering to do work for you for FREE!

Well, there’s a very good reason why I do that (which actually increases the value of my services) and I explain how that works on this page here => custom marketing campaign, including what type of business that I do and don’t do this offer for.

To find out if you’re eligible to get a FREE custom marketing campaign, click here.

Speak Soon

P.S. The number one criteria is that you meus be able to PASS…

The Chug Test

What’s the ultimate time to make online offers and sell things (I’ll bet you’ve never thought of this) to your customers?

January 2, 2016 By Beanie the Troublemaker Coach 1 Comment

There’s a hint to the answer in this Robbie Williams song, can you pick it?

“Hell is gone and heaven’s here

There’s nothing left for you to fear

Shake your arse come over here

Now scream

I’m a burning effigy

Of everything I used to be

You’re my rock of empathy, my dear

So come on let me entertain you”

Robbie Williams

23rd of December 2015 (that sounds so long ago when you say it like that)

I’m sitting at my favorite cafe (Riba Kai) in the Sunshine Plaza and of course, the place is a madhouse as it’s two days before the fat man in the red suit arrives.

I’m chatting with a lady that I’ve done a lot of charity work with this year, and somehow the topic turns to gaining people’s attention at this time of year.

She is particularly referring to what I do which is marketing consultations for business owners.

I’ll bet it’s dead for you this time of year she asked?

No one would be interested in thinking about their marketing with so much else going on, would they?

Well, I replied, I just finished a consultation before you got here, now you’re here and I have another consultation to do this afternoon in Noosa when you and I are finished.

She was literally stunned that I would be that busy at this time of year.

How did you manage to get their attention (knowing that the answer, of course, would be Facebook ad’s as she’s been through my FREE custom marketing campaign offer) at such a busy time of the year?

There’s a number of reasons that factor into it I said, including the fact that I have an irresistible offer, but the main factor is…

I know when they’re going to be bored.

Okay now I’m really lost she said, but I know that there’ll be a method to your madness, so tell me what your secret is.

Even at the height of Xmas when things are busy people get bored. They sit on their phones flicking through their feed looking for something to…

Entertain them

Here’s the thing but you can’t just push out the same crap that everyone else does, otherwise it just becomes a blur in their feed like all of the other garbage that everyone’s trying to push out.

You have to draw them in by talking about their problem and offering them a solution that’s worth them investing some of their precious time in.

It was no surprise to me that I could get people’s attention at Xmas however…

This one blew me away

New Year’s Eve we all decided to head up to Noosa for a walk and an ice cream. The kids took around to Hell’s Gates (which is miles) so my wife and I sat on a bench at the national park to just take in the sunset until they got back.

I got bored pulled out my phone to check my emails and guess what? I had an inquiry about kingfisher.rocks that literally came through at 5:15 pm on New Year’s Eve.

Don’t just take my word for it, check it out for yourself below.

Let me put a little bit of perspective on that for you. This inquiry was for an advertising package that I was selling {it’s no longer available}, and I made it blatantly clear on the opt-in page what the price{$4997.00} was.

It’s not like the person was giving me their details to get a FREE report, ebook, video or some other sort of give away!

So what you really want to know now is…

What did I post that captured their attention, entertained them and got them to take time (during the busiest part of the year) to meet up with me?

I’ll show you the post right now so you can copy my formula and start generating leads for your business the exact same way.

This is the post that got an inquiry for Me on New Year’s Eve…

Sunshine Coast Business Owners (those that get in) this is going to make your customer acquisition so much easier in…

Posted by Sunshine Coast “Social” Media Marketing on Saturday, December 26, 2015

Are you picking up why it worked?

Let me break it down for you a little further, just so you don’t miss any of the subtle things that are going on.

I let people know exactly who the offer is for (Sunshine Coast Business Owners)
I legitimately made it time sensitive because I’m only taking on a few businesses with this offer (those that get in)
I told them what it’s going to do for them (this is going to make your customer acquisition so much easier in 2016)
I piqued their interest (here’s just 3 reasons why) so they want to know what the other 6 are.
I pointed out what to do next ( to take a look at how it works, click here => https://www.isometricmarketing.co/kingfisher-rocks )

So there you have it

You’ve now got a rock-solid formula for creating successful Facebook Business Page Posts (it’ll also work on all of your other advertising as well) that’ll help you generate more leads for your business.

If you’ve liked this post so far then you’ll love this…

Obviously, I’ve shared with you some exceptionally valuable information about Facebook Advertising with you in the post above.

And if you’ve read this far I’m tipping that you’d like more of my help to speed up the process of getting these types of strategies working for your business as quickly as possible.

So the next thing that you’ll want to do is take…

The Chug Test

A little known Marketing Secret that turned Men at Work into SUPER STARS that YOU could copy and use to Generate an Even Greater Audience of Raving Fans for Your Business.

December 10, 2015 By Beanie the Troublemaker Coach Leave a Comment

“Traveling in a fried-out combie

On a hippie trail head full of zombie

I met a strange lady, she made me nervous

She took me in and gave me breakfast” Men at Work

It was in a pub in Melbourne that then Fleetwood Mac manager Dennis Dunstan discovered the sensational tunes that the boys from Men at Work were pumping out.

You had to see it Beanie, the joint was packed

People literally clambering to get in the doors to hear them play.

As soon as I heard that flute playing the opening to Men Down Under I knew that these boys had something special.

But having something special isn’t enough, there’s tons of talent out there that never manage to do any more than scratch out a meager living playing gigs at the local pub.

Long story short, Dennis took a sample cd back to the rest of the Fleetwood Mac management team, and the decision was made to make Men At Work the opening act for the Mac’s 1982 tour.

Now you’d think that being the support act for Fleetwood Mac (who were that hottest band on the planet at that time) would be enough to skyrocket you to stardom right.

Wrong, there’s a little more to it than that.

Luckily for the Boys, they had Dennis looking out for their best interest, and he devised this exceptionally brilliant marketing plan that shot them to stardom like a rocket.

Here’s what Dennis made them do…

Dennis told them right boys, when you go on first before the Mac you’re going to deliver the kind of performance that’s going to blow the crowd away.

At the end of your set you’re going to tell the crowd, be sure to head down to (insert venue name) and catch us there live after the main show is done.

Then you’re going to pack all of your gear up and head to the most popular venue that’s as close as possible to where the Mac concert was held (where everyone will be heading after Mac is finished) and do another gig.

The boys were up in arms!

You want us to play two gigs in one night when we’re opening for Mac. Isn’t that enough?

No, it’s not enough Dennis told them and yes that’s exactly what I want you to do.

They followed his advice and the rest is history, these were the results that followed on after that tour

- They became hugely popular on Canadian radio and started receiving US top 40 airplay.
- Who can it be now reached No 1 on the US billboard hot 100

- Down Under was finally released on the US hitting the charts at 79 and cracking the number one spot ten weeks later.

- They achieved a feat that no other Australian band had never done, which had Men At Work become the top Album and Single on both the US and Uk charts.

Their success became legendary selling over 30 million albums worldwide.

Thanks mainly to that exceptionally well-orchestrated plan that Dennis had devised for them.

Now you may be thinking to yourself right now…

I’m not a rock star Beanie, and I certainly don’t have the talent that Men At Work had, so how’s this going to translate across to my business?

The short answer is quite easily, in fact, there are so many digital marketing lessons in this story that I’m not going to be able to cover it all here in this one post today.

What I am going to do though for you though is break down why it worked so well, so you can take it away and give you some action steps that you can take away and implement immediately.

First up let me give you a couple of key critical component of what made the strategy work so well.

1. They had a product that they knew the market wanted to buy. That was evident by the crowd at the pub that Dennis had to fight his way through to hear them play.
2. They focused on providing an awesome experience before they asked for a sale. Being the gig they did to open for Mac.
3. They went to their market and played in front of them.
4. They had a very solid call to action, Come down and see us play more. Even though they were in front of a huge crowd opening for Mac, Dennis knew that without converting that “exposure” into action it’d be completely wasted.
5. They generated a massive amount of word of mouth advertising because they delivered an experience worth talking about.

So let’s take a look at the action steps that you can take right to set you on the part to superstardom

If Dennis had walked into that pub in Melbourne and there’d been six drunk bogans in the pub yelling out “can you play Khe Sanh” it wouldn’t have mattered how good Men At Work were they wouldn’t have gotten a look in to be the opening act for Fleetwood Mac.

Dennis has a saying,

Pack your local pub out and the record producers will be kicking your door down to sign you up.

Pack your local pub out and the record producers will beat a p…Pack your local pub out and the record producers will beat a path to your door. It works the exact same way for business. So you want to know how to pack the pub out right? Click here to get started => https://www.isometricmarketing.co/free-marketing-help

Posted by Sunshine Coast “Social” Media Marketing on Thursday, December 10, 2015

The quick easy cost-effective way to find out if you have a product that people are going to rave about is to run some Facebook Ad’s, believe it or not you can do quite a lot of testing for under $200.00 which is way cheaper than running an ad in a local newspaper that’ll just lie rotting in the gutter and never read by anyone.

Next step is that you have to create an awesome customer experience, the kind of experience where someone would drive over 1200 klm’s just to buy from you.

Sounds impossible right?

It’s not. creating that sort of customer loyalty comes back to one simple word.

Watch the video below and Barry Bull will tell you what that word is right now…

The truth about creating customer service so good that someone…The truth about creating customer service so good that someone would travel over 1200 klm’s (Barry Bull did this at Toombul Music) just to buy from your shop.It all comes back to one simple word… Watch the video to discover what that word is right now 🙂

Posted by Sunshine Coast “Social” Media Marketing on Thursday, December 10, 2015

The next step is that you have got to play to your market.

The Rolling Stones could run a concert in the main street of Nambour and the place would be packed, because they’re that well know and they’ve got the runs on the board already.

At the moment you don’t have that luxury, so here’s what you need to do instead…

What’s the one key online platform that your business must be …What’s the one key online platform that your business must be on that almost everyone neglects?Believe me you don’t want to have the same thing happen to your business, that happened to mine.Take a look at the video now, it could save you a whole lot of heartache!

Posted by Sunshine Coast “Social” Media Marketing on Tuesday, November 3, 2015

Last Piece of the puzzle is to create a buzz about your business via word of mouth, again I’m going to hand you back to the master of creating word of mouth advertising, Barry Bull.

Barry created massive buzz about Toombul Music by using this exact strategy.

Are you struggling to get WORD OF MOUTH marketing (the best ki…Are you struggling to get WORD OF MOUTH marketing (the best kind that of marketing that there is) happening for your business?Why do you think that is? Right now it’s never been quicker and easier to reach out and talk to your market, yet the majority of business owners are still struggling to capture any sort of attention.If you’re not generating a decent amount of word of mouth marketing for your business, there’s a reason why and the best bit is…With a little effort it can be quickly fixed.Have a quick listen to the master of generating word of mouth marketing Barry Bull as he shares the secrets behind the massive amount exposure he managed to generate for Toombul Music, just by getting other people to talk (rave) about it.

Posted by Sunshine Coast “Social” Media Marketing on Monday, November 2, 2015

So now it’s over to you, what are you going to do?

If you’re sick of traveling in a fried-out combie and you recognize that you come from the land of plenty and it’s time to start kicking some ass!

But here is the catch!

You knew that there was going to be a catch didn’t you?

If you try and get all of that in place immediately what will happen is that you very quickly become overwhelmed – which will lead to frustration and ultimately you’ll give up very quickly.

So what you have to do is find

The 1 Thing That You Can Do

That’ll make all of the rest of it easy or unnecessary.

And that 1 Thing is to build the habit of using Social Media Constructively.

So when you’re ready to get started on building that habit.

Here’s what you need to do next…

Are You A Sunshine Coast Business Owner Who’s Advertising $$ Are Lying Here In The Gutter Rotting?

November 20, 2014 By Beanie the Troublemaker Coach 3 Comments

Are you one of the hundreds of Business Owners on the Sunshine Coast forking over your hard earned cash to pay for advertising that lies rotting in the gutter every week?

Take a good hard look at this photo below.

Let me just set the scene for this post with this quick side note: Each one of those arrows in the photo above is pointing to one of the FREE newspapers that’s been lying on the ground for days.

Let’s continue…

This is a photo of my street and it’s the same thing week after week. Around mid-week a plethora of FREE newspaper – magazines are delivered.

From Wednesday to Sunday the streets are literally littered ( as per the photo above) with unrequested rubbish that’s disguised under the name of FREE newspapers.

Over 150,000 (that’s just from one publisher) of these damned things are left lying on the streets (each one in a plastic bag) every week.

On Sunday (the day before bin collection day) the streets are finally free of this environmental vandalism.

You’re picking up (pun intended) what I am putting down her right?

The papers are delivered midweek, the streets are littered with them for 3 to 4 days, then the day before bin day all of a sudden they disappear.

Where do you think they are going?

Perhaps all of a sudden the day before bin day people think to themselves…

Mmm I haven’t read all of those papers lying out on the footpath, I had better go and grab them and have a read of them.

Yep, that’s SARCASM!

With the plethora of options available for the consumption of media today, how many people do you think still read the newspaper?

Let’s just have a look at the options available…

News Websites
Facebook
YouTube
Twitter
Mobile Apps
Blogs

The list goes on and on.

Even though you already know what I am saying makes sense, there’s an easy sure fire way to confirm your suspicions that I’m right.

Talk a walk around the streets of your own Neighbourhood on a Thursday or Friday and you’ll soon see what I am talking about.

The waste is ridiculous, and it really doesn’t need to be this way. In fact I am going to give the newspapers the answer to their problem right now.

This is what the papers need to do, it’s called a direct mail marketing campaign.

They could simply send out a postcard to each house that they currently deliver a newspaper to with the following text on it.

Help Needed.

Can we ask for your opinion, please?

Can you help us out with a simple quick (takes literally 30 seconds) multiple-choice online survey? As a way of saying thanks at the end of the survey, you will get (insert a valid incentive) to say thanks for helping us out.

We understand that things have changed dramatically in the last few years and we want to deliver our paper to you in a format that’s of the most value for you, hence the survey to find out what you want.

What this achieves (besides collecting email addresses if they’re really smart about it) is they’ll literally know what format to deliver their newspaper in, so that it’s actually going to get read.

The saving of not having to produce tons of rubbish every month alone would be enormous.

As Bob Dylan sang “the times they are a changin”

It’s time the print media woke up to it and started producing a product the consumer actually wants to consume.

In fact, if they’re truly serious about being responsible members of the Sunshine Coast Community they’ll take my suggestion on board and implement it immediately.

Do you think it will happen? I’m tipping NO.

They’ll keep clinging to the idea of delivering over 150,000 papers every week so that they can sell advertisers on the idea that their message is getting into 150,000 homes across the Coast.

So what are your alternatives?

After all you know that the way you used to advertise just doesn’t work anymore {the proof is in the photo at the top of the page, when they say a picture paints a thousand words they could have been talking about that photo} but you’re just not sure what to do instead, or even how to get started.

Here’s what you need to do next…

Here’s some more FREE Savvy Marketing Strategies that are going to make you want to come and buy from me when you’re ready to get cracking.

23 Resources Savvy Business Owners Leverage To Execute Highly Productive Tasks That Pay Them $1000 + Per Hour, Instead Of Wasting Their Precious Time On Trivial Tasks That A Junior Could Handle.

Is it really worth the Time, Effort and Heartache (that’s required) to build a Social Media following of raving customers?

If Every Sunshine Coast Business Owner Spent 45 Minutes Per Week Doing This, Our Local Economy Would Grow Like A Weed.

Why Online Groups have become a Cess Pit for Starving Business Owners fighting over sales like seagulls fighting over a hot chip. What’s the ultimate time to make online offers and sell things (I’ll bet you’ve never thought of this) to your customers?

A little known marketing secret that Dennis Dunstan (former Fleetwood Mac manager) used to turn Men at Work into SUPER STARS that YOU could easily use to generate a massive audience of raving fans for your business.

One Dollar Deal Day 1-10-2014

September 30, 2014 By Beanie the Troublemaker Coach Leave a Comment

This weeks One Dollar Deal is…

Buy “How to Create a Buying Frenzy With A $3 Tripwire Product” for $1 and get a Marketing Audit (see the bottom of this post) valued at $497.00.

Simply buy the tripwire for $1 below and call me on my mobile to book a time for your Marketing Audit.

0400 179 819

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