I Help Visionaries Remove Bottlenecks

Vision Without Execution Is Hallucination

The $9 Facebook Advertising Experiment That Every Small Business Should Copy

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Is It Really Possible To Effectively Test Advertising With Just $2?

Short answer? It’s not only possible, but IMHO anyone that’s not (testing their ad’s with a couple of $) must have rocks in their head for not taking advantage of it. Why?

Because they’re literally flushing hundreds if not thousands of dollars straight down the toilet every time their ad’s go to print. Give me one good reason you would spend your cold hard cash without testing (for peanuts) first when that’s a readily available option?

Come on hit me with your best reason, I’ve got to hear it!

I have been talking about $1.00 & $2.00 Facebook ad’s for a while, but for some reason quite a few people still aren’t getting it.

I can only put it down to 1 of 2 things…

  1. They’re either not sure how it all works, and they’re to afraid to admit to that.
  2. They don’t believe it’s possible.

What’s the catch with $2 Ad Testing?

The catch is you have to spend $2.00, that’s it. I mean for f#cks sake, are people seriously that paranoid about giving Facebook a couple of bucks?

I have literally had people tell me that “it can’t be that easy, there must be some sort of a catch”.

That mentality blows my mind. If they’re that sure it can’t be done you’d reckon they would at the very least spend a couple of dollars to try and prove me wrong.

I mean I am talking about seriously significant savings here, so you would think it would be worth their effort to try it, just so they could be 100% certain they weren’t missing out on something?

Hell I have even offered to give some of them the $2.00 to get started, yet they still can’t bring themselves to do it.

The stupidity of it all is

The exact same people will fork over hundreds of dollars for print ads (that they will admit themselves they have no clue whether they’re actually working or not ) without blinking an eye because wait for it.

That’s what we have always done. You have to get your name out there right?

Would You Like Me To Personally Help You Design A Custom Marketing Campaign Specifically For Your Business For FREE?  

You have been lied to for years

If the above sounds like something that you’ve been doing up until this point, don’t feel bad about it.

The marketing industry has to be one of the worst industries that there is for dishing up dreadful advice (designed to line the pockets of the people delivering it) that literally wastes billions of small business owners dollars world wide every single year.

It’s not your fault that you have been misguided and manipulated into thinking like that.

But it stops today, because what I am going to show you right now is a real life case study from my own Facebook Business Page that you can copy and use to immediately save yourself a ton of cash.

Let your competition burn their cash on ineffective advertising. Don’t keep doing it yourself just because that’s what everyone else is doing.

Don’t be suckered into their dumb mistakes.

Sounds reasonable? Good let’s get into it. Let’s find out…

What did and didn’t work and why.

There’s no point guessing what will and won’t work, you need to test and measure. So that’s exactly what I did.

Advertisement One

          • The Budget: $2.00
          • The Reach: 188 people
          • The Result: It was a dud

Post by Sunshine Coast “Social” Media Marketing.

 

Although this post bombed, I believe it can be turned around with a couple of simple tweaks.

  1. Change the headline.
  2. Move some sentences around.
  3. Make the copy speak more clearly to the person it’s targeted at.

This is how I am going to rewrite this post…

Are you struggling to get people to come into your store? Is the amount of people shopping online making you wonder just how much longer you are going to be able to keep your doors open?

Link to my website

Learn the secret a 15 year old kid is using to reach global markets from his parent’s shed in Doonan (that you can copy) to bring back the customers that you thought you’d lost forever.

Link to my website

Outlined in this blog post is a 21 day plan to dominate your local market and become the go to expert in your industry.

Link to my website

You will never be stressed about where the next sale is coming from ever again, once you have this system in place.

Click here to learn more…

So that is advertisement number one ready for it’s next test, let’s take a look at ad number two.

Advertisement Two

    •  The Budget: $2.00
    • The Reach: 173 people
    • The Result: 1 like, 1 photo click

Post by Sunshine Coast “Social” Media Marketing.

 

This post got interaction, albeit very small, so I am going to make 1 simple tweak to it. Swap the first two sentences (and a little of the copy) around so it reads like this…

 If we can show you how to grow your business fast by buying customers profitably, would that be something you would like to know more about?

That’s a really stupid question right?” Of course you would want to know that!

Well that is exactly what we are going to show you tonight. To register for the FREE live training click here =>How To Cost Effectively Buy Customers With Facebook

Advertisement Three

  •  The Budget: $2.00
  • The Reach: 181 people
  • The Result: 1 share

Post by Sunshine Coast “Social” Media Marketing.

 

This post was running to the same training as above in advertisement two. Again the headline and the copy just weren’t specific enough.

The only thing I am going to re-use from this post is the image. That way I can test the two images (from advertisements 2 & 3) against each other and see which one gets a better response.

Advertisement Four

  • The Budget: $1.00
  • The Reach: 119 people
  • The Result: 2 photo clicks & 3 likes

Post by Sunshine Coast “Social” Media Marketing.

 

This post was literally just to get some interaction going on my page. It could have easily been improved by asking a question instead of just making a statement. What I should have said is…

Who has had a customer that was just a really bad fit for their business?

Advertisement Five

  • The Budget: $2.00
  • The Reach: 369 people
  • The Result: 3 link clicks, 20 video plays, 13 other clicks, 1 new page liker.

Boom Baby, now that’s what I am talking about. This is a winner worth riding.

Post by Sunshine Coast “Social” Media Marketing.

 

That’s a good result, but it could have been better. More clicks to my website would’ve been nice. I overlooked adding a call to action. In front of my link it should have read…

Click here to learn (or read) more.

Let’s take a look at what I have achieved here.

  1. I tested 5 different advertisements with just $9.00
  2. I had the results back within a few days.

If I had gone to a newspaper to test the same thing I would be looking at least $750.00 for the ad’s and it could literally take weeks to see any results.

Another point worth mentioning. I can’t get those video views in a newspaper or magazine. I mean what is a couple of minutes of your customers attention worth to you?

A couple of minutes where you can literally demonstrate to them how well your products work. I also now have a way of deliberately targeting the people that interacted with my first advertisement.

I could spend my time (like many Facebook Page Owners) bitching and moaning about paying for my likers to see my posts, or I can look at it like this.

I just literally saved myself hundreds of dollars in ineffective advertising with how much risk?

$9.00 that’s it. The price of two cups of long black (my favourite coffee)!

Would you stand at a coffee shop that you’ve never been into before and agonise over whether you’re actually going to get your $9 worth if you buy two cups of coffee?

Of course you wouldn’t. Why? Because the risk is minimal.

We’ve all had really bad cups of coffee. What do you do when that happens?  You just get over it and move on right? You should carry that exact same attitude across to your advertising.

As you can see above some ad’s work some don’t.  It’s simple a matter of testing them cheaply and working out which ones are which. It ain’t rocket science.

With what you have learnt today, you are way in front of 98% of your competition that has no idea how to do this. And now it’s time for you to put this into action, and start getting some results for your business.

If you have liked this post so far, then you are going to love this.

Naturally this post is part of a promotion I’m currently running where I literally sit down with you one on one (at a coffee shop, either Riba kai in the Sunshine Plaza, or Benchmark Cafe in Peregian Springs.

During this FREE consultation I’ll literally design a custom marketing campaign for your business just like the the one I recently I helped a client (who’s a local bricks and mortar business owner) implement that almost double his online sales in just a few short months.

There’s no charge for any of this and there’s no catch.

In fact I’m so convinced that you’ll walk away from our chat so impressed by what I design for you that I offer my famous Noosa Boathouse Seafood Platter guarantee.

All of the details of how you can claim your FREE Custom Marketing Campaign (and the details about the Noosa Boathouse Seafood Platter guarantee) developed specifically to suit your business for FREE, are on this page.

Click here so you can check this offer out now.

Speak Soon

Beanie the Social Tradie

 

If Your Going To Just Offer Your Left Overs, What Sort Of Customers Are You Going To Get?

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Come in and get our leftovers, they’re FREE while they last.

I had to check that twice just to make sure that I was reading that right. It was early and I was only on my first coffee. I must have read that wrong, surely no one would deliberately post that?

But sadly yes, someone did actually post that on their Facebook Business Page. Sounds appealing doesn’t it?

Makes you want to grab your keys jump straight in your car and get into their shop as quickly as you possible can to get their leftovers.

It reminds me of a joke Carl Barron the comedian tells. His mate had a sausage roll and said to him, this tastes like shit, do you want some?

Oh yeah Carl says there’s nothing I love more that the taste of shit!

Back to the point of this.

If you are trying to impress new customers or make the long term customers feel special by giving them something for free,

For God’s sake don’t go offering them your leftovers. Why the hell would that appeal to them?

Now these left overs may have been high quality stuff.  If that was the case and you wanted to give the last few away to build goodwill, this is how you would say it…

We only have a few of these really specials things left, and we want a few lucky customers to get them for Free. So if you come in today (it’s first in best dressed till they’re gone)  we want you to try one on us. Just because you are awesome.

Does that sound a little better than come in for our leftovers?

Now while you are here I want to give you one of my best pieces of content for Free.

It’s a report I created called Six Reasons People Don’t Buy From You Even Though Your Products And Services Are Awesome.

The content in it is the same stuff that I teach my best paying customers, because I don’t want you to have my left overs. I want you to have the best of my stuff for FREE because you rock 😉

To grab a copy of that report click here…

The 100 Clicks Per Day (before Xmas) Challenge

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What Every Sunshine Coast Business Owner Ought to Know About Creating…

Confidence, Capability, Clarity and Direction

So That They Can Generate A Consistent Amount Of Targeted Traffic  To Their Website.

Earlier this week I created an Awesome Free tool for You.

It’s a Spread Sheet with links to 43 places where you can promote your business online for Free and drive tons of traffic to your website.

You can grab it right here at the bottom of this page.

There are however two problems with it

Well they are not actually problems with the tool itself, the problem is actually operator error.

  1. Given I have just been reading the book 80/20 The Definitive Guide to Working Less and Making More, statistics tell me that 8 out of 10 people that download it, will never ever use it.  You don’t fit into that category of course otherwise you wouldn’t be here reading this.
  2. If you actually tried to use all of those sites without some sort of system, you would literally drive yourself mad trying to get it all done.

And that’s not helping you Make More Money and Work Less is it?

Why am I telling you all of this?

At the moment I am launching a Podcast with my business partner Alistair. Attached to the podcast is a membership site that we have the following goal for…

  1. 100 visitor’s to the membership sign up page every day.
  2. 1 of those 100 visitor’s takes the $1 seven day trial every day.

I thought to myself, what not turn that goal into a case study?

What I can do is work closely with 10 of the Potent Marketing Podcast Members to get them the same result before Xmas. That is over and above the awesome (pre – recorded and live) training they are already getting.

Because they are members and supporting my business, I can give them a bonus result by letting them look over my shoulder and watch exactly how to get those 100 clicks per day.

They get more specific help, which makes them refer others to the community. The community grows and they get a traffic system for their business all before Xmas.

Sounds fair and reasonable right?

So I decided to Create what I call the 100 clicks per day challenge.

There are a number of reasons that I selected 100 clicks, lets take a look at them now.

  1. If you want to drive tons of traffic to your website, if you figure out how to drive 100 per day on a consistent basis first, then it’s just a matter of scaling up what you are doing
  2. It’s a target, I saw this saying recently…  “If you don’t aim for anything, you will surprise yourself at how amazingly accurate you are” Nik Halik
  3. It’s completely achievable.
  4. Even if you only convert at 1%  (meaning 1 of those 100 clicks one person buys something from  every day without you lifting a finger) that has to mean less work for you right? And once again we can scale that up.

The number one reason business owners never ever get Tons of Traffic to their websites.

It’s very simple. They never focus on getting a small amount of traffic on a consistent basis first. Getting traffic is not rocket science, black magic, voodoo or just plain good luck. The cold hard facts are most business owners never put a system in place to get them the result they crave.

Have you ever heard an internet marketer tell you about how they did this one magical trick and they got “server crashing traffic” ?

Well here is the real truth…

That is a complete load of bullshit. They had systems in place that they worked on. There is no magical pill or silver bullet, it just doesn’t work that way.

 The number Two Reason business owners never ever get Tons of Traffic to their websites.

They don’t have a budget in place to actually buy that traffic. Free traffic can be highly expensive when you work out the time you spend trying to get it. It’s the icing on the cake, not the actual cake itself.

Not paying for traffic is the equivalent of buying a car and refusing to pay to put petrol in it. It’s freaking ludicrous!

How does the 100 clicks per day challenge work?

Every Day (Monday to Friday) you need to set aside 15 minutes to work on the 100 clicks per day goal as per the good old  Seinfeld Method for Getting Shit Done.

If you are not up to speed with the Seinfeld Method, watch this quick video below.

Post by Sunshine Coast “Social” Media Marketing.

 

I use this method to ensure that you are not just wasting your time spinning your wheels on shit that you don’t really need to be doing. I will post a training video for you inside the Potent Marketing Podcast Community. And this is what you do…

  1. You watch the video.
  2. You have a crack at the task. If you get stuck on it put it aside bring it to the next Meetup and I will work on it with you there.
  3. You have a Beer or Glass of Wine. Your choice. That is assuming you do your 15 minutes at night. Please don’t drink in the morning. Lol

What is the Meetup all about?

Watch this quick video and I will explain the Meetups, and the one and only Meetup rule.

I mentioned earlier that you need a budget to do this, and what you really want to know is…

How big of a budget do you need?

You need $110.00 per month (the $37.00 per month Potent Marketing Membership is counted in that) that’s all.

So where did I get that figure from?

If you want to advertise in one of the local (smaller, the bigger one charges more) papers here on the Sunshine Coast,  the going rate for one ad for one week is $110.00!

So I figured I can do a lot better that that and made it your budget for the month. You can and should do more once you prove that your system is profitable, I mean you would be mad not to right?

I have heard story after story of local business owners forking out $1000, $2000 or more thousand a month on advertising that they really have no idea on whether it’s actually working or not.

Actually that’s not quite right.

They do know it’s not working, because no one is ringing them or coming on to buy. So what happens then is that they kid themselves by calling it a good “branding” exercise to get there name out there. Where ever “out there” is!

You will not be doing that whilst you are working with me. In fact I kick you ass if you even attempt to do it!

So it’s decision time or as we say in the Construction Game…

It’s time to Shit or get off of the Pot!

BTW if you are a little sensitive to shall we say, colourful language, I am really not the bloke you want to be working with. But I am punting if you have gotten this far, my language doesn’t bother you at all.

So here is what you need to do next…

  1. Check the Selz Widget Below and Make Sure there is a spot left. If there is grab one, I am literally only doing 10 of them. I will personally email you within 24 hours with the details of how to get started. Official start date is the 1-09-14
  2. You have to be a member of the Potent Marketing Podcast Community, you can join here.
  3. Click here to get a special Bonus because you have proven that you are not one of those 8/10 that are going to do 4/5 of 5/8 of F*ck all and never ever get that Ton of traffic you deserve.

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How I got over 24 (Highly Targetted) New Likers with one Simple Action that you Could Copy Right Now

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Opinion’s are like backsides, everyone has one and mostly they stink!

But if you want your business to stand out from the crowd online, you must have a strong opinion. Now I have a pet hate and it’s business owners that whinge about having to pay to advertise on Facebook.

You can read my thoughts on the whole thing here.

Does it put some noses out of joint? You had better believe it does. But that is a good thing for me and my business.

How can upsetting people be a good thing?

I am not interested in people that spend hours moaning about how unfair it is that they need to pay to advertise their Business on Facebook. In fact I am only interested in working with people that are keen to cash in on the huge opportunity currently presented by promoted posts.

By having a strong opinion about promoted posts, it immediately pisses the people off that want to moan about it (and they leave) and the flip side is it motivates  those interested in learning how to cash in, to find out more about me and my opinion.

So by simply expressing my opinion, I save myself countless hours of speaking to people one on one that don’t really want to know the truth (which is the need to stop fucking whinging because it’s costing them shitloads of money) because they already know what my stance is.

Now you want to know how I got those 24 new likers right?

Well it all comes back to my opinion about promoted posts. Read this image below, and then I will explain why this worked so well.

Smart Effective Marketing that Works

 

Someone on Facebook was having a good old fashioned moan about having to pay for you guessed it…

 Promoted Posts.

Instead of just doing my usual stop your farking whinging comment (that Beanie the construction Superintendent would do) I used a strategy that I like to call…

When you put it like that.

Watch this quick video that will explain exactly how when you put it like that works.

 

That is all that I did…

I found a conversation that I didn’t agree with, expressed my opinion on the topic in a way that added value, and a steady stream of new Likers came across to my page to find out more about what I had to say.

So it’s your turn now, this is what you need to do right now to do the exact same thing.

  1.  Pick a controversial topic (or one with a reasonable amount of emotion around it) within your market that you have a strong opinion on.
  2. Write an article or create a video or an audio with your thoughts on the subject. Be sure to add a heavy dose of when you put it like that factor.
  3. Use it as a point of conversation on your Facebook Page.
  4. Look for opportunities to comment (and add value) on conversations that are taking place on the topic on Facebook.

That’s it, I told you that you could do it straight away.

Now if you liked this post then you will want to check this out…

Just after I posted that comment I realised people who were serious about taking advantage of Facebook Promoted Posts, wanted some more in depth training to get them started the right way.

So I created a Free Five Part Video training Course.

Which you can check out by clicking here => Four steps to turning Dormant facebook Likers into Buyers

Watch this intro video now where I show you how to write an effective Promoted Posts that will get people to take action on your offers.

 

Turn Your Dormant Facebook Likers into Buyers. Click here for the Free 5 Part Video Course.

 

Free Facebook Sample Marketing Plan

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Not getting any Sales from your Facebook Business Page?

Grab your Free Facebook Sample Marketing Plan right now. Just click on the button below, and enter your email address to download it immediately.

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If you are not generating any Sales from your Facebook Business Page, there is a reason. And that reason is not Facebook’s fault. Now you probable didn’t want to hear that, but I wouldn’t be doing you any favour’s by not telling you that.

What type of business can benefit from promoted posts?

Facebook Promoted Posts offer a huge opportunity for all Business Owners, if they spend a little time learning how to set them up properly. Just randomly posting any crap isn’t going to work.

Simple as that.

In the Free Report that you can download above I show you exactly how I would set up a Promoted Post for a Fishing Lure Company. This same strategy will transfer across to any real world Business.

In the report I also show you the exact tools that I use, that could be used to collect email addresses (vitally important to make sales from Facebook) and actually sell the lures straight from a Facebook Store.

Not all of the tools are free. Some you have to buy, but they are low cost and well worth the investment. Believe me they will save you enormous amounts of time.

So if you are ready to skip all of the hours of unnecessary work and get straight to the stuff that works.

Download the report and get started right now.

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Cheers Beanie the Social Tradie

And remember to have a beer with me before you FOQ

 

Are you really Prepared to cut Your Nose off to Spite Your Face over $1.00?

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“There’s rumor’s in the loading bay and anger in the camp” Dire Straits Love over Gold

Can you hear a really whiny pathetic sounding voice in your head? You know the one that really grates on you and sounds like someone dragging their fingernail down a chalkboard.

Hold that thought…

Use that voice right now while you repeat this sentence to yourself

Facebook doesn’t show my posts anymore

If I had a dollar for every pitiful whining Facebook Page Owner that I had to listen to moan about how Facebook doesn’t show their posts anymore, then I would be sailing a yacht around the Caribbean somewhere right now.

 I have a solution for those whingers

Get over it. It’s not going to change. Shut your page down and move on if you are not prepared to pay Facebook for advertising. The free ride is over, and it’s time to pay the ferryman. Is it fair? Don’t know. But hey life isn’t fair sometimes.

“Everybody knows it’s an Industrial Disease” Dire Straits Love over Gold

I repeat just get over it.

Now all of the whingers have gone you and I can get on with the important task of learning how to use Facebook Promoted Posts to generate revenue for your business and brand yourself as an expert in the process.

 If you have read this far it’s for one of two reasons

  1.  You are not a whinger and you want to learn a little more about how to take advantage of the cheapest most targeted advertising on the planet, when you get it right.
  2. You are a reformed whinger! Kudos to you for admitting it!

How to get started without breaking the bank

Jeff Bullas wrote an awesome post the other day, which was actually the catalyst for this post. It was titled..

 Four ways to boost your Social Media Marketing for less than $1 per day

Go ahead click on that link and check Jeff’s post out then come back and we will continue.

So let’s put his idea into action. Now you have money on the line, you are not going to promote surfing dogs are you? No Beanie wouldn’t think of it!

Good so what do you post?

Glad you asked. I was on a lad’s Facebook page the other day named Nick Bowditch. If you don’t know Nick click here to check his Facebook page out 

 This is what Nick had to say about what type of post to promote, and as usual he was right on the money.

NIck Bowditch thought leader in Social Media

Okay so if  you have known me for any length of time you know that when someone gives me some awesome advice (like Nick & Jeff have), I jump straight on it and use it immediately.

So here is a little test that I did…

I threw one single measly dollar at this post below.

Jeff Bullas 4 ways to boost your Social Media Marketing for less than $1 per day

Now the Facebook Page I posted this on is not huge. In fact it just cracked the 300 likers mark. So to get a reach of 690 people for $1 is pretty good. A lot better that the 20 odd I probable would have gotten without the $1 boost. Without sounding like a steak knife salesman on the TV… But wait there is more..

I didn’t get any likes or comments (which isn’t really my goal anyway) I did however however get two people to go to a website.

That is what you want isn’t it? People to go from your Facebook page to your website? Incase you missed it, that is sarcasm!

 

Have a Beer with Beanie

 

So for $1 I got two clicks to a website. And they are qualified leads that have put their hands up and said, yes I want to know more about this. You are probable thinking big deal you spent a dollar and you got two clicks who cares.

Thinking like that is literally killing your marketing.

Every body wants to hit a six so to speak with their marketing. Very few are prepared (to use a cricket analogy) to push the ball around and get their eye in first.

You watch any top class cricket player when they first stride to the crease in a test match. They don’t try and belt the cover off of the ball until they have spent a bit of time out in the middle. Testing the bowler out and seeing where they can score easy runs.

Facebook marketing is no different.

It’s small tests like that one where you can prove that it works (extremely cheaply) then ramp it up. Once you find your sweet spot with an ad that works really well, there is no rule that says you have to stop!

Think about it this way. Say you went to the local newspaper and they charged you (I will be kind ) $150 for a small advertisement in Saturday’s paper. You place your ad and wait.

No one comes in (this is a very feasible scenario) not a soul. With Facebook you could run 150 different test ad’s just like that one above and know the result within hours!

 Are you picking up what I am putting down here?

Are you starting to see the power of what I am talking about? Good so what are you waiting for? Get over to your Facebook page and start testing!

Before you go I would really like to hear your opinion on this in the Facebook comments below. In particular I would like to hear any results that you do or don’t get from testing this out.

Lastly before you go remember to have a beer with me on the link at the bottom of the page.

Speak Soon

Beanie the Social Tradie

A beer with Beanie the Anti Newsletter

Click here to see more awesome images by flickr user Mark Watson

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