The Countdown to New Years Day 2024

Since 2008 I have been warning people if you don’t learn to Master Social Media and Become The Best Known Local Brand, you’re going to be squeezed out of your industry.

And it’s now at the point as we say in the construction industry where it’s time to…

💩 or get off the pot 🚽

If you don’t have an audience in the next 3 – 5 years, you won’t have one

~ Kerwin Rae

When you’re ready to get your 💩 together and Master Social Media so you can become…

The Best Known Local Brand

Here are four ways that I can help you do that..

1. Grab a copy of the FREE 🐂 💩 Abolisher Cheat Sheet ~ Ten Evil Time Sucking Habits that are keeping you in a constant state of distraction.
2. Click here to see if you qualify for a FREE Intent Based Branding Campaign.
3. Book in for The $1000 Dollar Hour Session $55.00
4. If you’re a Visionary looking for an Integrator to Get Traction, let’s talk.

Maverick – Adaptive – Disruptive

I’m tipping the first thing that runs through your mind when you see those three words above is…

I get Maverick and Adaptive, but why Disruptive? I mean, you don’t want to make trouble for yourself, do you?

Let me explain the reason behind disruptive.

I always hated school, and to be fair, I wasn’t a favourite of many of the teachers either.

The whole ‘sit down, sit up, look up, shut up’ thing didn’t work for me. I was just too disruptive for it to work.

Fast forward almost 30 years and the very {I liked to think of it as a skill even back then} act of being disruptive is no longer a negative. In the real world of business, it’s become an essential skill that you must master for your business to survive and thrive.

You either disrupt yourself, or someone else will. For any company, sitting still equals death. I believe that we are now experiencing only a tiny fraction of the rate of disruptive change we will see over the next 10 years Peter Diamandis

Take a quick look around you at what’s currently happening.

1. Uber is the biggest taxi provider and they own no cars.
   
2. AirBNB owns no real estate yet it’s the largest accommodation provider.
   
3. 3 D printing – well, what can I say, they’ve printed houses, cars and body parts so far.
   

I could go on and on with examples, but I reckon you have the point.

As my mentor Barry Bull says…

There’s two choices for business owners – adapt or die.

And believe you me, Barry knows what he’s talking about, because…

Barry built the Iconic Brisbane Music Store Toombul Music that hosted Rock Stars such as Cliff Richard, and not even he could fight the might of the internet. In 2008 Toombul Music shut its doors forever.

Never change things by fighting the existing reality… To change something, build a new model that makes the old model obsolete. – R. Buckminster Fuller

Are You MAD enough to change your Paradigm to change your results?

Before you can decide whether or not you’re committed to changing your paradigm, first you have to truly understand what a paradigm is.

Up until just recently I thought that I fully understood it, but it was only when I read the quote below that I finally realised just how powerful a paradigm could be.

A paradigm is a mental program that has almost exclusive control over our habitual behaviour, and almost all of our behaviour is habitual. – Bob Proctor

Re-read that sentence a couple of times. It’s extremely powerful, and here’s why…

According to Bob Proctor, your paradigm controls…

• Your perception
  
• Your use of time
  
• Your creativity
  
• Your productivity
  
• Your logic
  

So to say that it’s critical to your results going forward is pretty much an understatement, right?

So if your paradigm controls your use of time, imagine what you could achieve if you did this.

Think of it this way for a moment. Let’s suppose you just mastered the use of your time.You manage your activities. When you wake up in the morning, you’re productive. You really get things flying.

Have you any idea if that was the only thing you changed, how much more money you’d earn?

It would be enormous. Bob Proctor

Now imagine what you’d achieve if these were the activities that you were managing…

According to  Perry Marshall in his must read book the…

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More {aff link}

There are eight tasks (that he calls $1000 per hour tasks) and nine tasks (that he calls $10,000 per hour tasks) that you should focus the majority of your time and energy on.

Just before we go any further, legally I have to tell you this, so it may as well be now…

The figures that I’m using in this post are purely for demonstration purposes. I am in no way making any claims about how much money you can or will make.

I know nothing about you or your business, so I can’t possible know if this will work for you.

Right, now we have that out of the way – let’s keep moving.

These are the $1000 per hour task that Perry talks about in his book.

1. Planning & prioritising your day
   
2. Negotiating with a qualified prospect
   
3. Building your sales funnel
   
4. Judging marketing tests and experiments
   
5. Creating pay per click campaigns
   
6. Doing Social Media with extreme competence (this is very rare)
   
7. Delegating complex tasks
   
8. Writing sales copy
   

These are the $10K per hour tasks

1. Improving your USP
   
2. Creating new and better offers
   
3. Repositioning your message and position
   
4. Executing bolt from the blue brilliant ideas
   
5. Negotiating major deals
   
6. Selling to high–value customers and groups
   
7. Selecting team members
   
8. Public Speaking
   
9. Establishing values and culture
   

When most people read through that list they’ll come up with a ton of excuses why they don’t have the resources to be able to perform them.

Are You MAD enough to realize resources aren’t your problem?

Here’s proof of what Tony Robbins has to say about resources in the video above.

Click here to read the blog post titled…

Time management is a joke, you can’t manage time, nobody can manage time. What you can manage is activities. Bob Proctor

In that one blog post, I give you 23 FREE resources which is all of the information that you need to be able to start performing those $1K & $10K per hour tasks immediately.

Or you could also read another blog post called…

How To Transform Your Business Into the Go-To Business In Your Industry, With the 21 Step Local Business Domination Blueprint.

Between those two posts there’s more FREE resources than you could possible use in a year, to grow your business exponentially.

People are in a vibration that’s giving them results that they don’t want, but they’re comfortable in it. That’s what you call a comfort zone. They may not like the results, but they feel comfortable. – Bob Proctor

If you’ve liked this post so far {you’re definitely a little MAD} then you’ll love this.

I’m about to open the doors for an online {mainly via a Facebook Group} program.

The MAD program. It isn’t for business owners that need it, it’s for business owners that want it.

When people pay, they pay attention. – Joe Polish

I’ve very deliberately priced it at $97 per month to flush out highly motivated individuals that are determined to change their paradigm and their results.

It’s only for people that want to participate, it’s not a sit on the sidelines and watch type of group, this is for people focused on taking action to drive results.

And it’s about aiming for, 10 X results!

To learn, you need a certain degree of confidence. Not too much, and not too little. If you have too little confidence you’ll think you can’t learn. If you have too much confidence, you’ll think you don’t have to learn. – Eric Hoffer

If you’re ready to hang around with people that’ll celebrate your MADNESS – not people that criticise or tolerate it – click here, head over and sign up to the Early Bird List to be the first notified when the program is live.

I’ll leave you with one last Bob Proctor quote…

All you need to do is understand how to do, what you already know how to do. – Bob Proctor

 P.S. I personally call everyone that applies to join this program. It’s not just a give me your $97 and you’re in. I only want the cream of the crop to be involved in this group, and I’m going to do whatever it takes to make sure that happens.

Business One; The Purple Palate Maleny

A treasure trove of premium quality wine, spirits and craft beer.

FREE delivery to the Sunshine Coast on all website orders over $100

Click here to visit the Purple Palate Website.

Click here to find the Purple Palate on Facebook.

Business Two; Kapows Commercial Cleaning

Their logo says it all…

Love it or we’ll clean it again for FREE

Click here for the Kapows Commercial Cleaning Website.

Click here to find Kapows Commercial Cleaning on Facebook.

Business Three; Good 2 Eat Catering

Simon and his team know their food, and exactly what it’ll take to make your event that little extra special.

Click here for the Good 2 Eat Website

Click here to find Good 2 Eat on Facebook

Business Four; {Reserved for Kape Electrical}

Want a professional, efficient, reliable electrician that’ll turn up when he promises to?

Then you need to speak to Peter at Kape Electrical.

Locally owned, Sunshine Coast-based. Kape Electrical can help you with all of the following…

Home | Business | Industrial

Electrical | Data | Air Con | TV

Solar Design, Supply, Install, Maintenance & Repairs

 Click here for the Kape Electrical website

Business Five; Business Performance Maximiser

 
Is your business FIT {Fun – Innovative – Trusted}

Click here to take the Business Fitness Test and see how your business measures up.

Business Six; BubbleGum Royal

🍬Specialising in Bubblegum bead jewellery and accessories 🍬Handmade on the Sunshine Coast, Australia🍬Custom & Wholesale orders welcome🍬

Click here to check out BubbleGum Royal on Etsy 

Did you know we make a range of bubblegum bead products including jewellery for ladies & kids, make-your-own necklace kits & zippies (zip pulls/bag dangles) Plus custom & wholesale orders are available. All items are handmade on the Sunshine Coast, Australia. #bubblegum_royal #handmade #handmadejewelry #handmadejewellery #tassel #makeyourown #cakesmash #shopkins #monsterhigh #starwars #easter #birthday #sunshinecoast #australia #smallbusiness #supportlocal #supercute #pretty #musthave #instakids #instafashion #instastyle #kidsphotography #etsyseller #etsy #etsyshop #handmadeconnect #kidsfashion #queen

A post shared by Jen (@bubblegum_royal) on Feb 9, 2017 at 4:48am PST

 

Business Seven; Sinchies

Owned and operated by mum of one, Sam explains how Sinchies came about…

I was running a family daycare when squeezy yoghurts took the market by storm; both parents and kids loved them. But there was one little girl who was intolerant to dairy and she would cry because she couldn’t have a pouch of her own.

Solving her pain became my purpose and my African background where we reuse and repurpose everything, became my inspiration.

Soon I was questioning “Why couldn’t kids, parents and indeed anyone have a pouch that could be filled with their own contents? and “why couldn’t it be reusable to cut down costs and waste?

Click here to check out the Sinchies website

Click here to find Sinchies on Facebook

Want to get in on the action and get your business listed?

Click here to read the Facebook post on how to get started

Watch the video below for the reason behind why I’m doing this…

Will the BIG RETAILERS made it hard for your business to be Profit – A – Bull AGAIN this Christmas, with their mega sales and huge discounts?

Retailers for some insane reason have convinced the consumer that you’re going to get a better deal after Xmas then you will before Xmas.

Yet Xmas is a traditional purchasing period and the most valuable and important sales period in the life of a retail business, because that’s when the consumer purchases all form of consumer goods

Retailers then complain Xmas is soft.

Is it any wonder when they’ve educated the consumer that wait till after Xmas and you’ll get great deals.

So the big purchases are left until after Xmas, then what do retailers do?

They discount their prices to insane levels of 20% to 30% plus.

Barry Bull, award winning retailer, author, speaker and music man.

Do You Want To Make This Christmas The Most Profit – A – Bull For Your Business Ever?

If you answered YES which I’m tipping you did, then you’re going to need to do things a little {actually a lot} differently to combat the onslaught of mega sales and discounts that the big guys will be pushing en masse.

To make Xmas Profit – A – Bull for your business again, you have to be Adapt – A – Bull and box smarter.

But what should you do?

What if you used proven Old School Word Of Mouth Marketing principles and supercharged it with Social Media?

The results for your business could be, Incred – A – Bull.

They were for one of Beanies clients recently when she did exactly {used old school word of mouth marketing principles and supercharged it with Social Media} that.

She made $1040 in sales with a $25 Facebook Boost Post.

Before we go to much further, legally we have to say this so it may as well be now.

All of the sales figures that we quote in this post are purely for demonstration purposes.

Yes we achieved all of them ourselves, but we are in no way implying that they’ll work for your business the exact same way.

We know nothing about you or your business and the type products – services you sell, so it’s impossible for us to know how this will work for you.

Now that’s over and done with, let’s keep moving.

Here’s a word of warning though before you get to carried away.

Beanie can’t take all of the credit for the results that she got because…
1. She actually listened to what he suggested that she should do.
2. She did the work and deployed the system that they devised together!
Shock horror I know, a marketer telling you that you have to actually do some work {or someone in your business will} to make this strategy work {pun intended}.
You can read exactly what she did by clicking here, but then you’ll want to come back because…

If you’ve like this post so far the you’ll love this.

Beanie and Barry are going to run this information out as a live “Networking” event at The Pool Cafe in Peregian Springs.

Funnily enough the event is called…

Do You Want To Make This Christmas The Most  Profit – A – Bull For Your Business Ever?

Here’s another word of warning.

Our idea of networking is vastly different to what’s currently being done.

We both believe business networking has become ineffective, stale and done to death.

In fact this is a very apt description of it that Craig Heppell came out with the other day in my small private Facebook group called A Beer with Beanie.

Tell them how it is Craig…

Networking: A bunch of people with opaque goals crammed into one space and encouraged to find someone from a non competing business with a similar target market and strike up a dialogue that might lead to profitable business relationship.

See ‘Business Speed Dating; where the aim is NOT to get screwed’

So we decided on this format instead…
1. Take a real story (that’s actually been proven to work)
2. Extract the vitally important points out of it that most people completely miss.
3. Break it down into action steps that you can take away and deploy immediately.
4. Cross the principles that Barry used with Toombul music with the power of Social Media to make these strategies even more powerful.

Stories like this one

If you add an emotional experience to a great retail offer, your customer just has to have it

Barry used that exact strategy above (creating a retail offer with an emotional experience) to turn a $30 product into $15,000 worth of sales in one day.

Not only that but he also got someone else to pay for the TV advertising that created the buying frenzy which had hundreds of people lined up outside of his store ready to buy the next morning.

How much difference would learning the exact steps that you need to deploy to implement a strategy like that make to your business?

This is what you’re going to discover over breakfast at The Pool Cafe in Peregian Springs…

• The truth about Turnover and why it’s not the answer to making your business Profit – A – Bull this Xmas.
• The exact formula Barry used to turn one product into $15000 worth of business in one day.
• The little known secret about music charts that Barry used to get other people to pay for his marketing for him.
• A warning about customer service {little hint it’s dead} and what you need to create in your business instead.
• Why using Beanie’s two minute Facebook Boost Post formula is the most cost effective way to create a surge of customers for your business this Christmas.

These event are specifically designed to be…

Adapt – A – Bull | Social – A – Bull | Action – A – Bull

Sorry but the Early Bird Deal {which was $37} for this event is now over. 

Here’s the current deal…

[selz link=”http://selz.co/EyX1AMg1M” show_logos=”true” background_color=”#6d48cc” text_color=”#ffffff” link_color=”#6d48cc” chbg_color=”#6d48cc” chtx_color=”#ffffff” type=”widget” interact=”modal”]

As you can see above you also get the THE BULLSEYE PRINCIPLE {valued at $29.95} for FREE.

Here’s what you learn…

To get where you want to go you need to decide what it is you want. Then develop a strategy to get it, by setting realistic goals, stretching limits, learning from mistakes, solving problems, never losing sight of your target, and having the discipline to hit it.

Track One; Set your sights.

Track Two; Plan the process

Track Three; Implement the strategy

Track Four; Deal with the issues

Track five; Measure performance

Track Six; Discipline and determination {The Sir Cliff Richard Story}

Track Seven; Hit the BULLSEYE {The Slim Dusty Story}

Keen to come?

Here’s what you need to next…

Click the Purple Buy It Now button in the box above, pay for your ticket, and turn up on the day.

Speak Soon

Let’s have coffee and do a comprehensive Social Media Marketing Audit on your business, so you can see where you can immediately improve it to get the best results, in the shortest amount of time possible.

Who’s the audit for?

Well there’s three main categories of business owners that this audit works best for…

1. Business owners that are new to Facebook advertising and want to cost-effectively test out how it works, without spending huge chunks of time trying to figure it all out.
   
2. Business owners that are currently running Facebook ads but really aren’t getting any traction (and by traction I mean sales).
   
3. Business owners that have a Social Media Marketing Manager and or Consultant already working for them that they suspect isn’t really performing.
   

What do you get?

• A copy of the exact campaign that I recently helped a client run that generated $1040 in sales from a $25 Boost Post.
  
• We’ll do the 10 minute Social Media Audit exercise to see where you can get the most improvement the quickest.
  
• I’ll show you which of the five proven Facebook offers that you should be running for your business.
  
• I’ll show you the exact sequence that you should be running your offers in, because as Ryan Deiss {Digital Marketer} says… “It does hurt to ask for the sale, if you ask at the wrong time”.
  
• I’ll give you a little test that you can take away and give to your Social Media Marketing Manager and or Consultant, that’ll very quickly highlight the level of skills that they really have, and how much of the money that you’re investing in them is providing you with a positive return.  

To get the job done properly you’ve gotta… #bizitalk #biztip #sunshinecoast #socialmedia #marketing #business

A photo posted by Adam Bean (@beanie72) on Aug 22, 2015 at 8:29pm PDT

 

Will this just be a sales pitch in disguise?

Definitely not, as usual my Famous Noosa Boathouse Rock Solid Guarantee applies.

You can read how that works {scroll almost to the bottom of the page to see it} by clicking here.

So there is something to buy then?

Of course there is, I’m in business the same as you are, a good majority of people that do this audit are going to want to take up my Social Media Classified Advertising offer, however there’s no obligation to buy.

Where are these audit’s done?

All of them are done at The Pool Cafe in Peregian Springs.

I do them there for a couple of reasons…

1. I have two teenage kids so getting hold of the car when I want it {especially on short notice} is like trying to pin jelly to a board, Near enough to freakin impossible. The poolside cafe is within walking distance of my home, so I don’t have to wrestle the kids for the car.
   
2. The gym that I have access to is also down there, so I’m background tasking {not multi tasking which is a huge waste of time} and my productivity goes through the roof by doing these audit’s there.
   

When you book in {via my online booking platform that I’ll send you an invite to} you’ll be asked to pay a $47 deposit, which is 100% fully refundable.

This doesn’t commit you to buying any of my services in any way shape or form.

There’s two main reason I take the deposit which are…

1. It’s to make sure that people turn up.
   
2. It also keeps away weirdos and time wasters away.
   

How do you book in?

Click on the purple box below and enter your name, email and best mobile phone number for me to contact you on.

Then I’ll be in touch with you within 48 hours to book a time to do your audit.

How do you know that what I do is right for you?

The quick answer is you don’t, that’s why we do the consultation first however…

Have a quick watch of this video below where you’ll see my no B.S. approach to Social Media Marketing live in action.

Within just a few short minutes of watching it you’ll know whether or not you want to get together to learn more.

P.S. Like to read a little more first? Then click here and check this out… How my client made $1040 in sales from a $25 Facebook Boost Post.

Some time back now I helped a client set up a fairly non descript looking Facebook Business Page Post.

Although the post may have looked nondescript, the results weren’t.

She made $1040 in sales with a $25 Boost Post.

Here’s a word of warning though before you get to carried away.

I can’t take all of the credit for the results that she got because…

1. She actually listened to what I suggested that she should do.
   
2. She did the work and deployed the system that we devised together!
   

Shock horror I know, a marketer telling you that you have to actually do some work {or someone in your business will} to make this strategy work {pun intended}.

It’s not a magical fix because…

There’s no such thing as a magical quick fix, they’re like the Loch Ness Monster.

They’re a f*cking myth!

So what was my part in all of this?

Well I’ll hand you over to my client for a minute as she tells the story much better than me.

This is a copy of the actual conversation that we had via messenger.

My Client

Also, you know the ads you are pushing at the mo? I think I know where some of your issue lies with clients not wanting to do the work.

Me

Tell me more

My Client

The ones saying $25 for $1040 return. It seems a little too easy. You may be attracting people who want a quick fix without the work.

I don’t think they realise they have to do some work, it sounds like you are going to 100% do it for them.

I think you need to clarify, unless they pay you to do it 100% with the massive package, you provide the strategy, trouble shoot and generally assist but it’s up to the client to have the product, execute the strategy and make it an easy transaction so people want to purchase again.

I couldn’t have put it any better myself.

Anyway now we’ve cleared that up, let’s see what she did, so you can copy it.

Here’s the formula that I showed her…

• Is there a genuine time – quantity limited reason for them to buy?
  
• Let them know that when they click on the link to your product that they’re going to be expected to buy.
  
• Target a very specific audience {you can do this when you Boost} by age, sex, interests and location.
  
• Talk about one specific product, and give them a specific reason to buy it.
  
• List the benefits of owning the product.
  
• Make your “Call To Action Very Clear”
  
• Link to a page where it’s easy to buy, and they don’t need to look for what they want.

So let’s take a look at how she ticked all of those boxes…

1. Her reason to buy was Father’s Day.
   
2. She used the Shop Now Button so it was obvious that they would be asked to buy it.
   
3. She targeted people in the age group that would have the money to buy the product in a country area with farming type interests.
   
4. The ad was specifically written about the maps, with “The Perfect Father’s Day Gift” being the reason to buy it.
   
5. The benefit was… “It’s the perfect gift that’ll take pride of place in his Man Cave or Pool Room”
   
6. Call to action was… “Check them out here”
   
7. The link was to a page where the item was easy to find and buy.
   

Now in the Facebook Ad that you clicked on that landed you here on this post, I promised you that I’d show you how to test out your Social Media Manager – Consultant. 

Remember this?

Does your Social Media Marketing Manager – Consultant know how to do this? {I’m referring to the $1040 in sales from a $25 Boost Post}

I’ve made this super simple for you to be able to work out if they can in less than 2 minutes.

Included in the checklist is a little test for them made up of four questions for you to ask them {with the answers} which they should easily be able to answer, if they know what they’re doing.

So here’s how you do that…

Ask them these questions…

If I gave you $100 to sell {insert your product} from Facebook how would you…

1. Write the post?
   
2. Who would you Boost it to?
   
3. What would you do to make people buy it?
   
4. Where would you send them to buy it?
   

As you now know the answers, it’ll be dead simple for you to work out if they know what they’re doing 😀

Take it and use it to make it a great week 😎

Speak Soon ~ Beanie

P.S.  Whenever you’re ready… here are 3 ways I can help you use Social Media Constructively so you can get even better results:

1. Grab a copy of the FREE Cheat Sheet…

Ten Evil Time Sucking Habits that are keeping you… Tired – Distracted – Overworked – And Feeling Like You’re About to Snap. ~  https://www.isometricmarketing.co/abolish-bs

2. Join the next Constructive use of Social Media Challenge 

Do way less Social Media, but get even better results by removing the unnecessary “STUFF” that’s keeping you unnecessarily busy. ~ https://www.isometricmarketing.co/constructive

3. Grab a Schooner with Me

🧗‍♂️ “And honestly, it’s the most productive approach to a business meeting I’ve come across…

Well, at least up to the 1st/2nd beer 😜” Joel Clements ~ https://www.isometricmarketing.co/session