I Help Visionaries Remove Bottlenecks

Vision Without Execution Is Hallucination

Is it really worth the Time, Effort and Heartache (that’s required) to build a Social Media following of raving customers?

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Let’s give ’em somethin’ to talk about

(Somethin’ to talk about)

A little mystery to figure out

(Somethin’ to talk about)

Let’s give ’em somethin’ to talk about

How about love?

 

What are the most common mistakes that people make with their posts, give us like 3 to 5 of your worst nightmares?

In October 2016 I spoke at the Turn Up Annual Music Conference in Nambour.

First question off of the rank was that question above.

My response?

Dead simple straight up they talk about themselves.

I just did this, I just fed my cat, I just posted a photo, I just posted a video. No one cares less about what you did, not even your Mum ok!

People want to know about themselves, and what’s in it for them.

Now that may seem a little harsh, but it’s the truth.

The main reason business owners struggle to build an effective Social Media presence is because they still haven’t figured out that their online presence isn’t about themselves, it’s about their customers.

Contrary to conspiracy theories (spread by people that mainly post crap) their stuff isn’t getting shared on Facebook for one reason, people aren’t interested in what they’re posting.

When Bonnie Raitt wrote the song, Let’s give them something to talk about.

She absolutely nailed what you need to do with your Social Media presence for people to spread the word about your business far and wide.

You have to give them something worth talking about.

A client and mentor of mine (Barry Bull) figured this out many years ago when he ran Toombul Music.

If only Social Media had been around in his day imagine what he would have done with it!

Take a look at the video below to see the hysteria that he created for his business.

Barry brought Rock Stars to his shop so that their fans could get up close and personal with them.

The result?

He gave them something to really talk about and word about Toombul Music spread like wildfire.

Now leveraging off of the celebrity status of Rock Stars was a very smart move, but obviously not an option that’s available to every business.

But that doesn’t mean you can’t make Social Media work for you.

Check this out…

 

After Maniac scenes earlier tonight we have SOLD OUT We will be back as per usual tommorow#WednesdayNights#InnerWest#BurgersByJosh

 

Posted by Burgers by Josh on Wednesday, April 6, 2016

I literally learned about Burgers By Josh because of someone (two people actually) talking about it.

Here’s what happened…

One of the young engineers at work got a photo text message of a burger, not just any burger, a Burger By Josh Burger.

Hey, Beanie check this out (the photo of the burger) he said before proceeding to tell me all about Josh, his burgers and the cult following that he’s built.

The line up that you see in the video above is an everyday occurrence!

Obviously, every business owner would love to have the type of raving crowd lining up for their wares every day that Josh has.

But I’m willing to bet that very few of them would be prepared to put in the massive amount of effort that Josh would have put in to build that raving audience.

Contrary to what many of the self-proclaimed Social Media Guru’s will tell you, turning likers, followers, fans (whatever you want to call them) into customers is all about building online marketing systems that can consistently and reliably transform people from strangers into customers.

How do you create systems that do that?

The short answer is that people do business with people they know like and trust, so you need to create marketing systems that build trust for you.

Some time back I wrote a blog post called…

How to Transform Your Business Into the Go To Business In Your Industry

It’s a 21 step blueprint that you can literally copy and deploy that’ll have you well on the way to building a massive cult following like Josh.

I know what you’re thinking now though, who has time to do all of that Beanie?

Well, the way I see it you have to options.

      1. Find a way to make it happen.

     

    1. Give up and close the doors to your business for good.

Again that may seem a little harsh, but it’s the cold hard truth. The days of simply placing your ad in the local yellow pages and waiting for a steady stream of customers to come through your doors are well and truly gone.

The internet has drastically changed the way customers are reached.

Many business owners that have gone with the theory of if you just ignore it (social media & digital marketing) hopefully it’ll go away, are finally starting to wake up to the fact that it’s not going away.

What it’s actually doing is starving them of customers that are being reached by business owners like Josh, who’ve mastered using the modern day version of the yellow pages (Facebook, Instagram, Twitter, Snapchat, etc) to create killer word of mouth marketing for their business.

What’s the easiest way for you to get started today?

It’s what I call the…

Constructive use of Social Media Challenge

  1.  

So to answer the original question…

Is it really worth the time, effort and heartache (that’s required) to build a Social Media following of raving customers?

The answer is a resounding YES.

That’s given you want a daily line of rabid customers anxious to buy what you have to sell?

 Can you pass The Chug Test?

If Every Sunshine Coast Business Owner Spent 45 Minutes Per Week Doing This, Our Local Economy Would Grow Like A Weed

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If you’ve been on Facebook for any length of time you’d have seen a photo of a sandwich board that says…

Do you know that if each of us spent $100 a year more on a local business instead of chain stores, it’d put an extra $3 million a year into our economy, not only that but it’d create thousands more jobs every year

I have a love hate relationship with this sign.

I love the concept, I love small business and I really want to see it flourish. But I hate the victim – welfare mentality behind the way that the idea is shared.

IMHO it’s basically saying…

Here’s a problem, here’s the solution, I’ve done my bit sharing it now somebody else should do something to fix it.

I also hate the fact that people seem to think that the mere act of sharing it around is their way of making a difference.

Sharing that photo without taking action makes f#ck all difference.

Now if you’ve shared it, this isn’t a personal shot at you. In fact I’m just as guilty for not taking action that could make a difference.

I’ve been telling anyone that’ll listen about the problem with this sign, and the fact that without action it’s a complete waste of time, but I’ve done nothing about creating a positive solution, until now.

My Dad who passed away just over two years ago always told me…

Don’t complain about something, unless you’re prepared to do something about fixing it.

I have to put my hand up and say that I’ve complained about people sharing this sign, without doing something about fixing the problem so I’m just as guilty as everyone that’s shared it.

The rot stops right now, enough is enough.

Here’s what I’m changing the focus to, and here’s how I’m going to do it.

The focus – mantra for fixing the problem is going to be…

Do you know that if every business owner on the Sunshine Coast committed to spending just 15 minutes per day, 3 to 4 times per week taking one of the following actions, the Sunshine Coast community would be the shining light that all business and governments all around the world would look to for advice on how to build financially strong vibrant communities.

Here’s just a few idea’s for actions…

  • Train staff on how to help customers make informed, intelligent decisions about their purchases.
  • Create irresistible offers that customers are delighted to purchase.
  • Create services that over deliver on value for the price that they charge for them.
  • Create direct response advertising that makes it easy for people to understand what they’re offering
  • Make it easy for people to get started using their products and or services
  • Personalise the customer experience instead of just treating them like a wallet with legs.
  • Make it a priority to remember customers names.
  • Treat interaction on Social Media like it’s a piece of Gold instead of just another hassle.
  • Make their websites, advertising, marketing all about the customer and their problems, instead of about themselves.
  • Treat customer complaints as an opportunity to improve.
  • Actively listen to people when they speak.

 

Here’s how we’re going to take action and make this work…

I’ve created a Facebook group called a beer with Beanie that you can request to join by clicking here.

Every week I’ll post an action for you to focus your efforts on, but it’s not just about focusing on your own business.

The 2017 Focus is going to be to #DoubleYourSales in Six to 12 Weeks.

I’ll be working closely with 12 Sunshine Coast Business Owners {via the MAD Starter Program} to do that before Easter, you can check out that program by clicking here.

Not everyone is in the position to be able to join that program, so I’ll be helping them via A Beer With Beanie to focus on the same goal.

Each week every member will do…

  1. One action (you can do more) for their own business.
  2. One action for another business that you buy from and support.
  3. One action for a charity – non profit that you support.

I’ve set the group rules up this way for two very good reasons.

  1. Far too many groups that I see just become a spam fest for people to pitch their products – services.
  2. Because everyone within the group is just posting their “hey look at me buy my stuff” type of posts, people lose interest in the group, posted get ignored, and the interaction dies.

In this group you don’t post what you have for sale, you post an action – strategy that you’ve implemented.

This way you’ll be creating buzz about your business by sharing great stories about the action that you’re taking, instead of just saying, “hey look at me you should buy my stuff”

It doesn’t always have to be a success story.

If you tried something and it didn’t work particularly well, then post and let us all know as no doubt someone in the group will have an idea that’ll be a solution to your problem.

Each time you take an action (so three times per week & I’ll be checking to make sure everyone is doing their bit every week & removing people from the group that aren’t) you drop into the group and comment to let everyone know that you’ve taken your action and that you’re on track for the week.

The goal isn’t to put $3 million back into the economy, it’s to blow that out of the water by ten times.

So I’m going to post this on Facebook and ask people to share it with the difference being this…

The post will start with the call to action of..

Please only share this post (or tag someone in it) if you’re prepared to join our Facebook group and take decisive action to make this idea work.

Just sharing great ideas doesn’t make them happen, but if you’ve read this far I’m tipping that you’re the kind of person that’s determined to take action and make a real difference in the Sunshine Coast Community.

So we’re looking forward to seeing the impact that you’re going to have working with us.

Here’s our mantra…

Do you know that if every business owner on the Sunshine Coast committed to spending just 15 minutes per day, 3 to 4 times per week taking a measurable action towards encouraging people to buy locally, the Sunshine Coast community would be the shining light that all business and governments around the world would look to for advice on how to build financially strong vibrant communities.

To discover how and why this is going to work click here => (which will be the link to this blog post)

And when you’re ready to start making an impact, you can request to join the group here => facebook.com/groups/TheSocialTradie

What’s the real difference between doing this and sharing that photo on Social Media?

The difference is this gives you control of making the goal on the sandwich board a reality, and when you’re in control, then you can really make a difference.

When you’re ready to start making a difference, click here and request to join in

Speak Soon

How to start a movement

Guinea Pigs & Intrigue Offers

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This is something that I have just learnt from some Frank Kern training, and it’s freaking killer for generating and closing new leads for your business.

So I am going to offer my blog readers the chance to learn it from me for FREE.

See the offer below and follow the instructions.

Do You Need Some Free Help?

Hey this Beanie the Social Tradie, at the moment I am offering a select group of business owners a Free Marketing – Advertising Consultation.

During this consultation I will show you how to…

  • Reduce your customer acquisition cost by creating more effective advertising and marketing specifically designed to get only the highest quality customers responding to it.
  • Increase the conversion of any current sales systems that you have in place.
  • Brand your business as the go to business in your industry that everyone raves about, which allows you to charge premium prices for your products and services.
  • Create premium products for your business that your competition can’t sell because they’re based around dealing with you and your business.

I am doing this for two reasons

  • I generally enjoy working with motivated business owners that are looking for ways to utilize their advertising & marketing to grow their business.
  • After these consultations, some people decide to become clients.

My fees start at $697.00 per month (which is my apprenticeship program) up to a done for you service at $3580.00 per month.

To put your mind ease and to ensure that this isn’t just a sales pitch, this is what I’ll do for you.

If you feel that the consultation was a waste of your time, just tell me so and I’ll pay you $197.00 for your time.

The catch is that I can’t do it for everyone as I just don’t’ have the time so these are the things that you need to have…

  1. An advertising budget of $1000.00 per month
  2. An email list of at least 500 people (or be willing to spend the money to get one)
  3. A product worth at least $500.00 per sale.

To book a consultation time, call me on my mobile: 0400 179 819

Speak Soon, Beanie the Social Tradie

 

One Dollar Deal Day 14-10-14

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This Weeks One Dollar Deal is a cracker.

When you purchase the product below for one dollar you are also going to get…

A two hour one on one training session with me where I will work with you to create a promotional video that will work harder for your business than you do.

I’ll even come out to your business to do it, on one proviso. Your business must be within a 50 klm radius of Maroochydore.

The method we are going to use to construct your script is called the 60 second sales pitch (click here to read a guest blog post that I just had published on Boost Blog Traffic about creating an awesome one minute video)  which will do the following with visitors to your website.

  1. Grabs their attention.
  2. Builds a personal connection with them.
  3. Compels them to leave their contact details so that you can follow up and sell them your products or services.

For this sort of service I would normally charge a minimum of $500.00 so it’s a complete no brainer for you. If your serious about leveraging video to generate more sales for your business, this is the next logical step for you to take.

Simply purchase the “How to create a buying frenzy with a $3 tripwire product” and I will be in touch to book a time for your training session.

As usual the deal is good until 8 PM tonight.

The countdown has already ended!

[selz link=”http://selz.co/1oPpA3L” show_logos=”true” text_color=”#ffffff” background_color=”#564a9e” link_color=”#564a9e” type=”widget” theme=”light” interact=”modal”]

The Number One Reason You Won’t Get Any More Sales By Sending More Traffic To Your Website

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So you have a website and it rarely (if ever) generates any sales for your business?

But you know what the problem is right? It just doesn’t’ get enough traffic.

If only you could get a truckload of traffic (or a large amount of media exposure) you would be set right?

Well I have something to tell you that you not really going to want to hear, but ignore this at your peril.

If your website isn’t generating sales (or email optins) with a small amount of traffic, sending larger volumes of traffic to it isn’t going to solve your problems.

In fact it’s only going to make matters worse as you will become increasingly frustrated that you spent a large chunk of cash on traffic, only to find out those visitors didn’t buy because?

Your real problem is that your conversion process sucks.

Now you maybe thinking what do you mean by conversion process Beanie?

You just send people to your website from an advertisement, and they either buy or they don’t right?

If you aren’t making enough sales you just need more traffic. That’s the way it works isn’t it?

Short Answer is No.

That’s not the way it works. And that thinking is the reason the majority of business owners never get a decent return on the money they invest in their advertising.

If you have thought that way up until now, don’t feel bad about it. That’s what the majority of advertising companies want you to believe, because they get paid to sell advertising space.

They’re really not interested in what results you get. As far as their concerned that’s your problem not theirs.

Why am I telling you this?

You’re probable thinking this right now? You’re an advertising – marketing consultant Beanie, why would you tell me how to fix my marketing. What’s your angle?

Glad you asked. I do it for two main reasons.

  1.  I need to build trust with you before you will come and use my services. The best way to quickly do that is to give you a result in advance. I teach you how to fix your conversion problem, then you’re more likely to contact me to see what else I can do for you.
  2. If I show you how to make more sales immediately, then you also have the spare cash to be able to hire me.

So we both win. Fair enough? Let’s keep moving then.

Let me give you a real world example of a conversion problem.

The other day I was fortunate enough to have a chat with Gideon Shalwick on a YouTube Live Event he was running.

Early on in the event Gideon told a story about how back in 2007 he wrote a book called…

TruckLoads of Leads

In Gideons words not long after he wrote that book he had… “A Rude Awakening”

If you fast forward the video to the 9:39 mark, that’s where Gideon starts the story.

 

 

Gideon spent $3000.00 on a full page Magazine Ad that promised him massive exposure through their huge readership.

The advertisement that he ran yielded a very poor result for him. Let’s break down those figures right now and see just how bad it was.

  • $3000.00 for the full page Magazine Advertisement
  • At last count between 2007 and now he has had a grand total of 33 downloads!
  • That works out at $90.90 per lead to give away a FREE BOOK!

So what went wrong?

It’s pretty simple really, the advertisement just didn’t compel people to take action.

I am not writing this article to scare you off of magazine advertising. On the contrary. A well written ad in a highly targeted magazine can work exceptionally well.

If you get it right.

What I want you to get out of this post is the fact that you get can as much of these as you like…

  • Massive Media Exposure.
  • Truckloads of Traffic.
  • Enormous Email Lists to send your offers to.

But it’s going to make very little difference to your business unless your website is set up properly to convert them into customers.

Now that may not be what you wanted to hear. But guess what? It’s a good thing because..

Now that you know about it, you can fix it.

The added bonus of focusing on increasing your conversion is…

It’s one of the quickest easiest ways to generate tons more sales and grow your business fast.

So let’s take a look at what you need to do.

  1. Select a single target market.
  2. Get them to identify themselves as having a problem you can fix.
  3. Send them to a very specific web page that speaks only about their problem.
  4. Collect their details so that you can follow up with them.

Let’s write an example ad right now. This is one I would write for myself.

How to Write Magazine Ad’s that Literally Compel People to Take Action Immediately After Reading Them?

Do you get the feeling that the advertising you are currently running is just a complete waste of your hard earned cash?

Would you like to know a breakthrough strategy where deliberately hiding your ads literally forces tons more people to read them and take action.

Visit  https://www.isometricmarketing.co/magazineads to learn more.

With that ad we have achieved four subtle but very powerful things…

  1. The headline grabbed their attention and got them to actually read the ad.
  2. The ad spoke to the problem that they currently have.
  3. I gave them a compelling reason to want to learn more.
  4. I gave them a very clear call to action to take.

So the question now is?

Where do I send the people that are ready to take immediate action?

Before we take an in depth look at the marketing side of what is going to happen next, here is a quick tip that will save you enormous amounts of time and anguish when you’re setting this up for yourself.

I use a tool called Leadpages (click here to learn more about leadpages) to set up what is technically known as a landing or lead page. And I use Leadpages to do it because to put this as simply as possible.

It’s the most cost effective tool every small business owner that’s serious about growing their business quickly should have at their disposal.

So what would be on the website that I send them to?

The headline is exactly the same as the headline in the ad. You can take a look at the site I have set up for that ad above by clicking here…

That’s so that when they land on that website they’re not looking around for the information that they want, it’s right in front of them where they can’t miss it.

The headline grabs them straight away and their brain goes yep we’re in the right spot, keep reading.

Then I kick straight into the reason that I sent them there for, which is to learn how to write compelling magazine ad’s.

Lastly of course I have my own call to action, which in this case is sign up for the FREE live training I am offering.

What you do at this point really depends on your business. You could simply ask them to enter their email address for an in-depth FREE Report or video training series. Or you could use one of these options below…

  • Enter their contact details for a discounted consultation.
  • Get them to come into your shop for a special offer.
  • Have them call you for more information.
  • Have them sign up for Free Online Training You’re running.

The list of possible options goes on and on. The point of it all is to compel them to give you their contact details so that you can start educating and motivating them to buy from you.

And that’s pretty much it.

That’s how you quickly and easily save yourself bucket loads of money on your advertising, and start generating a ton more sales.

Now at this point you are sitting here on my blog reading this post thinking to yourself, I really need to do this for my business. I need to fix my ad’s and my website conversion so that I can leverage it to grow my business quickly.

But I am going to need some help getting started.

So if you are a business owner that’s serious about sorting out your advertising and website conversion, the next logical step for you is to come along to some Free online training that I am running, where I will give you more in-depth look at how this all works.

To register for that FREE training simply click on the orange button below,  then enter your details and I will send you more information about where and when the next FREE live training will be held.

Click Here to Register for the FREE Live Training

 

That’s all you have to do. Click on the button, register for the training and we will speak soon.

One Dollar Deal Day

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What’s the big deal about one dollar?

Quite a lot actually because it all comes back to what is known as micro-committments

When you spend that first dollar with me, (if I do my job well) it’s the starting point of you becoming a very happy life long customer with me. So I take the fact that you trust me with that first dollar very seriously.

Once you have been on my Facebook Business Page for any length of time learning from the FREE training I provide there, joining the Potent Marketing Podcast Community is the next logical step for you to speed up the process of gaining more confidence, clarity, capability and direction with your marketing & advertising.

I mean it only makes sense.  I have to get paid for what I do. So the more people that join the Potent  Marketing Podcast Community means I have more time to spend teaching business owners like yourself, what you need to know to make you more money.

That is what you want right? Smart effective ways to make more money with less effort? You get a highly cost effective solution for your needs, I get what I need and both of our businesses grow.

Everybody wins.

In other words I pay you a whole lot more attention once you have shown that you are willing to invest in yourself, even if that investment is just $1 to start with.

You can’t get anymore transparent then that can you? I have shown you exactly how this works for me and you.

It’s time to have a look at the very first one dollar deal.

Here is what I have got…

Here is what you get…

Here is what you need to do next…

That’s it you’re good to go. With the 3 FREE I Love Marketing Meetup tickets, they’re yours just for taking the $1 trial even if you don’t stay a member.

This offer is good until the timer runs out below.

Speak Soon

Sorry this deal is over

How To Transform Your Business Into the Go To Business In Your Industry, With The 21 Step Local Business Domination Blueprint.

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What you’re about to discover is a FREE no strings attached Blueprint (including 10 video training tutorials) that you can effectively start copying immediately to completely dominate the market that your local business competes in.

You don’t even need to opt in because I tell you everything that you need to know to completely dominate your local market right here on this page.

I literally show you…

  • The exact tools that you need to use.
  • Where to get them.
  • And how to sequence this all so that your business get’s the maximum benefit in the least possible amount of time.

I hide absolutely nothing, and you can copy everything (and I hope you do) that I show you here today.

Before we start, can I ask you something?

When you look at the competition in your industry do you sometimes feel like this?

“Why do so many people buy from them? We’re competitive on price and our products and services are far superior.

Why on earth do people go there first instead of coming to us?”

It’s a scenario that I hear all too often, so believe me when I tell you that you’re not alone in feeling that way.

In fact I’ve been in the exact same place myself.

And I believe it’s the frustration of feeling like that which causes so many business owners to use this phrase.

“Please buy from us because we’re local”

You never change things by fighting the existing reality, to change something build a new model that makes the existing model obsolete – R Buckminster Fuller

Just to set the scene so that you fully understand how vital it is to address the changes that local business owners like yourself are battling against, let’s take a look at what happened to one of Australia’s most iconic businesses…

Toombul Music.

In 2008 Toombul Music shut it’s doors.

Not even the Iconic Brisbane Music Store that hosted Rock Stars such as Cliff Richard, could fight the might of the internet, and the shop was shut forever.

Why? The first D – word was the culprit…

Dematerialised. Watch the video below where Peter Diamandis clearly explains to you the definition of dematerialisation, and how it’s going to impact your business. Peter starts talking at the 4:30 mark.

Toombul Music was Dematerialized by iTunes.

Toombul shut up shop in 2008, and it should have rung alarm bells in the business community Australia wide. Yet here we are in 2015 seven years down the track and it still obviously hasn’t dawned on many business owners exactly what they’re up against.

The latest Buy Locally Queensland  promotion “to raise awareness” is proof of that.

Raising awareness means nothing, especially when you the thing you are raising the awareness about isn’t the real issue. Raising Awareness and getting a response – action is what you actually need to have happen.

I really need to point this out to you.

If before reading this post you thought that the Buy Locally Qld project had merit, it’s not your fault for thinking that way. One the surface it sounds like a reasonable idea.

It’s not your fault you don’t have time to scour the internet like I do to figure out the problem is much bigger that that.

Think about it this way.

Whoever created Buy Locally Qld probable also believes that brand based “get your name out there” marketing (if you can even really call that marketing) is a sound idea.

It sounds catchy and the Rainbows and Unicorns marketing crowd still probable believe that slogan will actually encourage people to shop locally. But it’s not going to happen.

Now let me point something out about Peter Diamandis.

  1. In that video you just watched above, Peter is speaking at an Event where the world’s top Business Owners pay $25,000 per year just to attend. It’s run by Joe Polish who’s the biggest fund raiser for Richard Branson’s charity.
  2. Peter also consults to fortune 500 companies on this very topic.

Peter makes it very clear that Dematerialisation & Demonetisation are the real problems (opportunity’s)  faced by business owners worldwide.

So who are you going to listen to? The crowd that made up that catchy slogan, or Peter?

What the focus should have been.

How to capitalise on Dematerialisation & Demonetisation.

Don’t get me wrong, there are some good initiatives in this week long program. But the focus “Buy Locally Queensland” won’t fix the problem, because that’s not addressing the real issues.

Dematerialisation and Demonetisation.

But no one wants to hear about those two things. Why? Because it scares the shit out of them that’s why. For some unknown reason they think that if they bury their heads in their hands like a two year old does and cry I can’t see you, then the problem will just magically disappear.

The cold hard truth about the changes taking place.

There are going to be casualties. Some businesses will not survive, things will disappear (dematerialise).

Video hire places are next in the firing line. They have done nothing to adapt and or create an experience for their customers, and their days are well and truly numbered. They are (via iTunes) dematerialising before our eyes.

The only thing that has helped them hang in this long in Australia is our dreadful internet speeds. But they don’t have long left.

As Albert Einstein said “Doing the same thing over and over and expecting a different result is the definition of insanity”.

Focusing your energy on getting people to buy locally is the equivalent of going down to the beach in the morning looking for a rip and saying, I am going to swim against that rip with all of my might, no matter what happens.

There is only one thing that happens when you try swimming against a rip, you get exhausted and drown.

Attempting to get people to buy locally in Queensland just because you want them to is never going to work. You’re literally fighting the might of the internet crossed with human behaviour, which is to shop online wherever possible because it’s quick and easy.

It’s not all doom and gloom.

The opportunities are enormous, you just have to spend time identifying them. If you flip your focus to how do I capitalize on this all of a sudden a whole new world of opportunity opens up to you.

The ridiculously simple way to get people to buy locally in Queensland.

Yes it can be done with the right focus. And that focus is…

Make the reason for them doing it (buying in Qld) all about them! It’s not that hard, if people think their is an immediate benefit for them spending their money in Qld then they will quite happily do it.

Bitching and moaning “please support me because I am a local” will never ever work because there is no benefit to the person that you want to take that action.

Why a 15 year old Kid is cleaning up whilst business owners are floundering.

When you get a chance, have a read of this story, a 15 year old boy is reaching a Global Market from his parents shed in Doonan. The difference between him and the average business owner?

The kid understands the rules of how business is now played, and the business owner is still trying to play the game the way it used to be played before the internet.

By now you should well and truly understand the real problem.

If you have read this far and you don’t, this is what you should do next. Go and hand the keys for your business over to a 15 year old kid, any one will do. Then head directly to McDonalds and apply for a job there.

You may as well do it now and start getting used to it, because you are only delaying the inevitable. You cannot compete going forward if you’re not prepared to make changes and adapt.

If you are actually prepared to tackle this head on, and you have gotten this far, firstly Kudos because up until now I have done my level best to drive away the sooky la la’s that just want to bitch and moan about how unfair it all is.

All you hard work reading this far is just about to pay off for you.

This is what I call…

“The 21 Day Local Business Domination Isometric Blueprint”

Right now you are literally 21 days (which will go past in a flash) away from creating a marketing – sales campaign for your business that can harness the power of the internet and get those local people to willingly come back to your shop.

And then you can start reaching global markets as well. Or as I like as I like to put it when people ask me what I do. You will be creating “A Marketing Campaign that will shift, sort and screen people into one of these three categories”

      1. Lookers
      2. Learners, (this is where the real money is by the way) that you can educate and motivate to buy down the track.
      3. And immediate red hot got their hands on their wallets ready to go buyers.

 Let’s take a look a number two for a minute.

That’s not a mistake. Number two is the group where the real money is. Why? Well for a couple or reasons.

      1. Statistics tell us that 50 % of people that inquire about a product or service actually buy it.
      2. Of that group that buys 85% buy somewhere between 90 days to 18 months after making their initial inquiry.

The plot thickens even more though because 80% of sales are made after the person has had somewhere between 5 to 12 contacts with your business.

Long story short… 

If you don’t have a marketing campaign that follows up with people automatically, buyers are walking in and out of your door every day, but they’re probable not going to buy from you. So are you ready to sort that shit out?

Good, let’s do it.

In fact you might want to click here and let me to email you a link to this page because you are not going to get through all of this today.

A quick word of warning before you start.

This is not a beginners course. It’s some of the most advanced marketing strategies that I learnt from the best marketing minds on the planet. There are low cost tools that you will need to get this up and running quickly. It’s not a technical how to set up accounts type of course. It’s far more valuable than that.

Before you freak out at me using that word technical, none of what I am going to show you to do is hard. In fact I use super simple cost effective tools that make it exceptionally easy.

Why If I can do this you can to.

I am a boilermaker (bash steel with big hammers and weld it) by trade. So if I can work out how to use all of these things it will be a piece of piss (ha see proof I am an old boily) for you to do it as well.

Why you shouldn’t do the technical stuff anyway.

You have enough on your plate running your business and getting your head around how effective marketing is actually supposed to work.

There are plenty of cost effective options you can leverage to get all of this tech stuff for you done for you.

Even if you find one of those 15 year old kids I was talking about earlier (if you don’t have one of your own surely a friend does?)  and get them to sort it all out. You just manage them and ensure they are getting the right parts in the right place.

The 21 Day Local Business Domination Isometric Blueprint is designed to force you to start thinking like the world’s top marketers, and create systems that do all of the marketing and sales work for you.

Day One

Mal Emery has a saying, “Money is made mentally before it’s collected physically” .

The first step in this 21 day process is to change your thinking, and track your results. To change your thinking I am going to recommend you get the book… 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

One of the best things you can do for your business is to focus on your strengths and do what you do best. As Dan Kennedy says in the video above, “Frank Sinatra doesn’t move piano’s, he just entertains” Next thing you must do is track your progress and hold yourself accountable to finish this, otherwise it’s never going to happen.

Here is a super simple way (that Jerry Seinfeld uses) to keep yourself on track with just two pens and a calendar.

Day Two

Select a single target market. Everybody knows they should do it (select a target market) but so few do. Why?

The general consensus is that they think they are going to miss out if their products don’t appeal to as many people as possible.

Again I quote Mal Emery “You need to find a niche and inch wide and a mile deep”

Let me give you an example. Within my business my thousand dollar hamburger (you will learn about it in the 80/20 book) is what I call my Maverick Program. And this is what business owners need to be doing to qualify for it…

If you are a Maverick (unorthodox, individualist, non conformist) Business Owner that Spends Over $1500.00 per Month on Advertising, and has a product worth at least $1500.00 per sale. Then I will show you how to generate the extra four sales you need each month (without increasing your advertising budget) so that you get my services for FREE.

See how specific that is? If you really want to dominate your market you have to be a specialist.

As I have always said…

“Brain Surgeon’s get paid shitloads more than General Practitioners” Work out what you brain surgery is, and create all of your marketing to attract in clients that need it.

Day Three

Create a premium product. In the book the 80 – 20 principle the definitive guide to doing less and making more, Perry Marshall talks about the $1000.00 hamburger.

Yes it exists and yes people buy it. Why? Because it’s actually fantastic value, and there is an inch wide mile deep niche market that wants it.

Survey your best customer that spend the most money with you and ask them what else you could do for them. A little hint with this one, busy people will always pay a premium for a product or service that is going to save them time.

Key point for today…

Not all customers are equal, and you need to identify who the Fatty is for your business. Just like my Old Mate Fatty in the video below.

Day Four

Write an advertisement to sell you premium product, BUT and this is a big BUT, you are going to write an ad that will actually work.

I am not talking about get your name out there crap the branding crowd push. You need a direct response advertisement.   People read it think to themselves “that’s sounds like exactly what I need“, and they respond to your ad.

Well you do if you actually want to make money from your advertising. That is why you do it right?

Click here to download the “30 Minute How to Write Ad’s that Sell Formula”

When you write your ad for your premium product, make the call to action to go to a Lead – Page just like the one in the video below. This simple system of running an ad to a specific page increase the effectiveness of your advertising dramatically.

This is the secret to taking cold leads that read your advertisement, and warming them up ready to buy from you, without you having to lift a finger. And the beauty of LeadPages is they even give you the basis of the copy that you need for your page.

The template you need to use is the Native Ad’s Page.

Click Here to Take a look at LeadPages via my very cleverly disguised affiliate link

Day Six

It’s time to start running some Facebook ad’s, and you can start with just one dollar per day. See the Video Below. Again these ad’s need to run to that ad page you created yesterday on day five.

Remember this is all about talking to the single target market that you are gunning for. We want your Fatty to come into your store and say I will take all eight reels please.

Day Seven

Time to pay for more highly targeted traffic. The kind that wants to buy your products and services.  Again you are going to run this traffic to your ad lead page from day five.

YouTube ad’s have been highly under-utilised by the small business community and I am guessing the main reason why is because up until now it has been fairly complicated to do.

But Gideon Shalwick has created the simple to use platform called Veeroll that removes all of the headaches for you. Take a look at the video below to see just how easy it is for you to get started.

Click here to check out Veeroll again via my very cleverly disguised affiliate link.

Day Eight

You have heard the saying “you have to get your name out there” right? Well it’s a bullshit saying dreamed up by advertising agencies that like to charge you a lot of money, for very little results.

What you need to do is get your name out there, and get a response back. It’s called positioning and if you really want to be paid what your expertise is actually worth, then today is a very crucial day for you. Today it’s time to start getting your head around building authority in your marketplace.

Day Nine

Let me introduce you to the concept of tripwires.

Do you want to know what the hardest thing (especially online) to do with a prospective customer is? Get the first dollar out of them. But you can easily alleviate that problem if you lower the cost of their first purchase so that it’s almost negligible.

The next thing you need to do then is deliver massive value. And that’s super simple to do on autopilot via an online platform called Selz. This all happens without you having to do any additional work once it’s set up.

Take a look at this tripwire below that I have created for my own market. It’s a simple keynote presentation that delivers massive value by teaching people exactly what they need to do to create and automate a tripwire product for their business.

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Day Ten

Today you are going to have an easier day. All you need to do is create a Dropbox account if you don’t already have one. Why? Because it’s going to give you a massive amount of leverage on your time.

Over the next few days you are going to start creating audio, once that audio is created you are going to send it to Dropbox so that you can then share your audio with outsources that can transcribe it and turn it into video for you.

Again I quote Dan Kennedy. “Frank Sinatra doesn’t move piano’s he just entertains” All you need to do is get your knowledge out, then let someone else turn it into reports, video’s etc.

Day Eleven

Let me make this very clear. When I am talking about email marketing I am not talking about NEWSLETTERS!! I hate those damned things, so much so that I created the Anti Newsletter.

First thing that you want to do is create a series of nine word emails. Why because an email only needs three things (I learnt this from Dean Jackson) to be effective.

      1. Short
      2. Personal
      3. Expecting a reply

The ultimate goal at this stage of the game is to revive prospect that you thought were never going to buy from you.

Your first nine word email will be exactly like this Subject Line: Hey Fred Hey Fred, are you still interested in a (insert the thing Fred showed interest in) Regards Your Name It’s just a simple email. But don’t let the simplicity fool you, it’s highly effective.

Day Twelve

“If you want to make more money, you have to make more offers, more often” Pete Godfrey

And the best way to make offers without continually having to discount or look like a rug salesman is to create a yearly Marketing Calendar. What that does is give you excuses to make offers, think public holidays, sporting events, local event, anything that your market would have an interest in that you can use as a reason to get them to buy from you. This is a list of events that I use within my own business.

  • Christmas
  • Melbourne Cup
  • State of Origin
  • NRL Grand Final
  • Start of the football season
  • Various Fishing Competitions
  • Various Trade Shows

Day Thirteen

You know why most people don’t get referrals?

      1. They don’t actually ask for them.
      2. They don’t have a system in place to make it easy for people to refer them.

Yes you can Engineer Referrals, in fact if you don’t you are definitely missing out on sales via the exceptional powerful online word of mouth advertising. Remember Your Lead – Pages Account that I got you to set up?

Well head over there and set up a referrals page just like the one in the video below. Click Here to Take a look at LeadPages via my very cleverly disguised affiliate link

Day Fourteen

Another easy day for you today. Today you are going to set up an IFTTT account. What IFTTT allows you to do is post in one place and reach people in various corners of the internet.

If you don’t have any of the accounts below it’s time to set them up as well. I have linked all of these to my own accounts so that you can see how I use them all.

Day Fifteen

It’s back to IFTTT  to set up your recipes and accounts. IFTTT makes it very easy to do. To get you started quickly here is a link to a number of recipes that my partner in crime on the Potent Marketing Podcast has already created.

    1. YouTube to Facebook Page
    2. YouTube to Tumblr
    3. YouTube to Twitter
    4. YouTube to Linkedin
    5. SoundCloud to Dropdox
    6. Soundcloud to Tumblr
    7. SoundCloud to Facebook Pages
    8. SoundCloud to Twitter
    9. Instagram to Tumblr
    10. Instagram to Twitter

A quick note about video sharing. I use the SocialCam App to post to YouTube, then IFTTT takes over.  

Day Sixteen

Today you are going to do one of the things that the top 300,000 websites that rank on the front page of Google all do. That sounds like a good idea yeh?

Your website on the front page of Google has to be good for your business right? One of the three things that they all use is Google + . In fact Search Metrics are predicting that by 2016 there will be more + 1’s (Google’s version of a like) then there will be Facebook Likes.  

So it’s time for you to get in front of the stampede and stake your claim on there now.  

Day Seventeen

Today you are going to create a slideshare presentation. There are two main reasons for choosing Slideshare.

      1. It’s an additional source of traffic.
      2. You can use it for your Google + Hangouts.

You don’t have to be a genius at creating presentations to do this.

Take a look at the slideshare I created below where I step people through how to create a buying frenzy with a $3 tripwire

product.

Day Eighteen

Today you are going to put a few more pieces of the puzzle together for running a Google Hangout. There’s three main reason why you need to be doing this.

      1. It’s good for your SEO. Remember what we said earlier about what is happening with Google + well hangouts play a big part in that, because Google loves them.
      2. You can sell to many people at once, instead of just one on one.
      3. They’re great for creating deeper engagement with your market.

Once again Lead-Pages has a template for Hangouts. See the video below on how to quickly and easily set it all up.

Day Nineteen

Create an event on your Google + page for your Google Hangout. Again this has SEO benefits, and you can use it as a place for people to ask questions that they would like answered on your Hangout. I would also suggest that you create an event on Facebook to entice your Facebook Likers to attend your event.

When setting up your Hangout event page, make sure you use the video trailer option. This is a fantastic way of explaining to people how they are going to benefit by attending.

Huge point with Hangouts. Make sure you add value and teach your attendee’s something that they can take away use and get a result. If you use it as just a sales pitch, they will quickly lose interest and disappear.

Day Twenty

You need to have an online hub that all of these social platforms you have set up point back to. WordPress is the go to platform for this purpose.

Funnily enough you can host all of your Lead-Pages on WordPress and we can post to it automatically from SoundCloud, YouTube, Etc. This is how you blog, without actually blogging.

Be sure to set-up a self hosted wordpress site for your business so that it’s a piece of online real estate that you actually own.

I also highly recommend using the Genises theme on it as well. It’s the most user friendly effective theme I have found, and I run it on my main blog. Check out Genises here via my affiliate link.

Day Twenty – One

Last platform to set up is SoundCloud. And the habit that you need to create with it is recording short audio podcast episodes. Aim for 2 to 3 minute talks to start with. Talk about a problem people have and then give them a solution.

As you get better at it, talk for longer about more in depth topics. Now remember how I had you set up a dropbox account? Well you set SoundCloud up to post to dropbox (via IFTTT) after you record your audio.

Then you take those audios and have them transcribed for blog posts, articles, FREE Reports and video’s.

Sites like fiverr and odesk are ideal to get that stuff done. You just find a person to do it and give them the link to the dropbox folder where your audio is stored. Then it’s time to…

Have a schooner!! You have earned it.

Obviously you don’t stop there, we have only just scratched the surface of what can be done. But if you just do the 21 days worth of tasks that I have shown you how to do above, your competition will feel like they have been hit by a fucking freight train.

You will dominate quickly. So what are you waiting for? The sooner you start, the sooner you dominate.

A small percentage of you that have read this post will just want to get some help to get this happening for your business ASAP.

If that’s you, here is what you need to do next…

Click here and book a time for us to get together and I’ll design a custom marketing campaign specifically for your business.

Or you’d like to find out…

The Top Nine Reasons kingfisher.rocks Saves Savvy Business owners from blindly sacrificing their vital cash – flow on obsolete local directory & classified advertising in 2016

And at the very least you’ll want to join me on my Facebook Business Page where I give you daily tips on how to get this Local Business Domination Blueprint implemented as quickly as possible

One last thing in closing, it’s one of the best business lessons I have ever learnt and it was from Barry Bull of Toombul Music.

“People never forget the way you make them feel” Barry Bull

Go out there and make people feel like you are the only one they ever want to do business with.

It’s a hell of a lot more effective than crying…

“Please Support Us Because We Are Local”

Speak Soon

Beanie the Social Tradie

The Easy To Use Cost Effective Tool That Can Generate 12 Times As Many Leads For Your Business

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For less than the price of a cup of coffee per day ( $37 per month ) even less if you buy the annual plan.

You can have access to the highly effective tool that any business owner who is serious about growing their business quickly must have.

Here are the stats to back that up…

A business that has 40 website pages (that’s easy to do with this tool) generates 12 times as many leads as a business that has 1 to 5 pages.

It’s not just about the quantity of pages either, the other reason Lead Pages generate so many more leads is they’re designed to be very specific to what the person who lands on them is looking for.

Generic Websites have way too many options on them and people lose interest and don’t take action.

Watch the video below to see just how important specific landing pages are, and then click here to take a look at Lead Pages via my very cleverly disguised affiliate link.

The other thing you are going to want to do is click here to download a copy of the 30 minute ad formula so that you can write the sort of ad’s that are going to drive tons of traffic to your lead pages.

How to Create A Buying Frenzy with A $3 Tripwire Product

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How To Create A Buying Frenzy With A $3 Tripwire Product That You Don’t Have To Physically Sell.

Do you know what the hardest thing to do in any business is?

It’s getting a new customer to hand over that first dollar. After that once you deliver them great value they’re yours for life.

The psychology behind why it’s so hard to get that first dollar comes back to reason number three out of the six reasons people don’t buy from you.

Click here if you want that FREE Report (Six reasons people don’t buy from you)

They don’t trust you.

It’s not your fault that they don’t trust you, you haven’t actually done anything wrong. They have probably been ripped off by one of the dodgy operators in your industry and now they think that you all operate the same way.

By offering them a low cost tripwire product to buy, It gives them a way to test the water with you make sure that you are the real deal and that they’re not going to get ripped off.

Problem is you don’t want to spend your day physically selling $3 items. So the way around that is to create a small downloadable item that people can buy online. That way to whole process (of getting that first $1) is automated.

Think of it as a silent salesman that you never have to pay, priming people to buy your bigger ticket items all whilst you are going about your business.

In the report below I have put together everything you need about how to create a $3 tripwire product for your business yourself including…

  • The little known Tripwire strategy (you’ll discover just how easy it is to create your Tripwire today in Slides Fifteen to Twenty) that practically no business owners are using because they don’t properly understand how the sales process actually works.

  • Why trying to sell your main product to a cold lead is the worst possible thing that you can do, and is costing you a ton of sales every week. (Slide Three)

  • The truth about why people say NO to your offers and why they’re where the real money is for your business. (Slide Six)

  • The two free tools (plus your mobile phone) that you can use to quickly and easily create Tripwire products. (Slide Twenty Eight)

  • An easy to copy technique (which replaces 2, 5, & 10 year plans) that Justin Herald used to build the Attitude Brand to the point that it had a 37.5 million dollar turnover. (Slide 9)

  • Slash your advertising – marketing costs by subsidising it with your tripwire sales.

  • The bleeding neck technique for finding buyers that are red hot with their hands in their pockets ready to buy. (Slide Twenty Four)

  • As an added bonus you’ll receive five in depth training video’s (57 minutes in all) that’ll show you how to turn your dormant Facebook Likers into buyers in four simple steps. (Slides Thirty to Thirty Four)

  • An actual example of exactly how to set up a Tripwire product for a real world (the example I use is a physiotherapist) bricks and mortar business. (Slides Twenty Two to Twenty Seven)

  • Five easy ways that you can leverage immediately to sell your Tripwire product and create a buying frenzy for your business. (Slide Twenty One)

And that only part of what we’re going to cover.

Keen to get started? Then here’s what you need to do next.

You can purchase the report (and receive immediate access to it) below for just $5.00 by clicking on the buy it now button.

That’s all you have to do. Click buy it now, you’ll be taken through the quick simple checkout system, and get your report immediately.

Speak Soon

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