I Help Visionaries Remove Bottlenecks

Vision Without Execution Is Hallucination

Guinea Pigs & Intrigue Offers

By Leave a Comment

This is something that I have just learnt from some Frank Kern training, and it’s freaking killer for generating and closing new leads for your business.

So I am going to offer my blog readers the chance to learn it from me for FREE.

See the offer below and follow the instructions.

Do You Need Some Free Help?

Hey this Beanie the Social Tradie, at the moment I am offering a select group of business owners a Free Marketing – Advertising Consultation.

During this consultation I will show you how to…

  • Reduce your customer acquisition cost by creating more effective advertising and marketing specifically designed to get only the highest quality customers responding to it.
  • Increase the conversion of any current sales systems that you have in place.
  • Brand your business as the go to business in your industry that everyone raves about, which allows you to charge premium prices for your products and services.
  • Create premium products for your business that your competition can’t sell because they’re based around dealing with you and your business.

I am doing this for two reasons

  • I generally enjoy working with motivated business owners that are looking for ways to utilize their advertising & marketing to grow their business.
  • After these consultations, some people decide to become clients.

My fees start at $697.00 per month (which is my apprenticeship program) up to a done for you service at $3580.00 per month.

To put your mind ease and to ensure that this isn’t just a sales pitch, this is what I’ll do for you.

If you feel that the consultation was a waste of your time, just tell me so and I’ll pay you $197.00 for your time.

The catch is that I can’t do it for everyone as I just don’t’ have the time so these are the things that you need to have…

  1. An advertising budget of $1000.00 per month
  2. An email list of at least 500 people (or be willing to spend the money to get one)
  3. A product worth at least $500.00 per sale.

To book a consultation time, call me on my mobile: 0400 179 819

Speak Soon, Beanie the Social Tradie

 

Two Stupidly Simple Reasons No One See’s Your Facebook Page Posts!

By Leave a Comment

True Story

The only kind I tell ha!

The other day I saw a post on Facebook which I am starting to see more regularly.

It ran along these lines…

“I saw a video the other day that said Facebook no longer is a good place to promote your business. I only see a small majority of the people that I’m friends with (this person has over 1000 friends?? seriously) in my feed. I basically only see updates from the people that I regularly interact with. So I believe that video is right, Facebook doesn’t work for business anymore”

I was about to go on my “the problem isn’t Faceboook it’s the way that you’re using it rant”, but I thought to myself.

You know what?

Why would I bother wasting my time talking to someone who would rather find excuses why Facebook is to blame for their business’s problems, than look for a solution to the issue’s their business is currently facing ?

I’m better of spending my time writing a post to help people that actually want to take advantage of the huge opportunity that Facebook presents.

That opportunity of course is that Facebook is the most cost effective, targeted form of advertising available bar none IMHO.

Here is where a lot of people just like yourself get lost with this topic though.

Obviously there are people out there who make video’s about why Facebook is a waste of time for Small Business Owners like yourself.

Then I might add they break their necks getting across to Facebook to post their video and proceed to (like the person above) whinge to all and sundry about the fact that Facebook doesn’t work.

So my question is if Facebook doesn’t work why do they bother using it at all?

Are you picking up what I am putting down here?

Anyway I digress. The big question for you is? How do you know who to listen to?

The likes of myself who sing it’s praises, or the naysayers that use the platform to bag it.

The stupidly simple yet unbiased way for you to figure out who to listen to.

Find someone who is getting the result that you want to get, and listen to them. After all habits breed results.

When it comes to marketing a business via Social Media the go to person that fits into that category is Gary Vaynerchuk.

Gary has a YouTube show called AskGaryVee, and he was recently asked this question.

“If you could only market on one social platform, which would it be and why?”

Gary’s response goes something like this….

“I am pissed of with everyone continually asking this question. This is a Non Debate it’s Facebook my friend because of it’s data and the overwhelming accuracy of who you are targeting”

Don’t take my word for it, take a quick look at the first two minutes of the video below which is the actual show and the response Gary gave that I am talking about.

The major beef people have with Facebook is that no one see’s their posts anymore.

There’s two reasons no one see’s their posts.

  1. They’re to stingy to spend even just a couple of dollars to promote it.
  2. No one wants to see what they’re posting.

Here is my rule of thumb for working out what you should be posting to get more reach.

You need to show people what they want to see, and once you have their attention turn that into what you want them to do.

Let me repeat that for you because it’s vitally important.

You need to show people what they want to see, and once you have their attention turn that into what you want them to do.

This is what people are currently doing.

They’re showing people what they want them to see (which they’re programmed to avoid because it’s generally advertising) and then they complain because they get no reach, and or no one interacts with their posts.

In the early days of Facebook the interaction was massive. You could literally (and many business did) post any old crap and people would like it.

What happened next is the same thing that happened with email. When email was new people got excited with every one they received.

Then their inboxes started to fill up with crap and they got wise and became a whole lot more selective about what they opened.

Same thing happened on Facebook. People’s feeds started to choke up with crap that they didn’t really want to see (but felt obligated to like because someone asked them to) so they stopped liking it.

A simple $2 test to prove reach isn’t your problem.

If your posts are not getting shown to your pages likers, odds are reach is the least of your problems. In fact I can prove that getting you more reach won’t increase your interaction if you’re still not showing people the type of posts that they want to see.

Take what you consider your best post, boost it with $2 and see what happens?

Unless you know how to structure your Facebook posts correctly I’ll bet you will be surprised at how little interest you get.

I have shared great pieces of content that have reached only 3 people. It literally drives me nuts sometimes, but there was either 1 of 2 problems with that piece of content.

  1. I didn’t have a headline good enough to capture people’s attention and compel them to take an action.
  2. They just didn’t want to see what I was showing them.

I repeat you need to show people what they want to see, not what you want to show them.

Once you get this right you can get massive reach with just a small investment. I’ll give you an example in a minute, but first I want to compare the reach you can get via Facebook against a local newspaper.

I want you to fully grasp just how powerful and cost effective Facebook advertising is.

I saw a local newspaper here on the Sunshine Coast the other day claiming to have 24,000 readers. Why that figure? It’s because that’s how many homes they deliver their paper to.

They claim those stats even though every week you can walk up and down my street for the first two to three days after that particular paper is delivered, and it’s lying still wrapped in plastic, (which is a huge environmental issue and a rant for another day) out the front of every second house.

My point is no one rushes out to grab it to see what’s inside, so how many copies actually make it inside a house and get read instead of just going straight into the bin?

My guess would be out of that 24,000 supposed readers, if you placed an advertisement in that paper you would be lucky if your ad was seen by 100 to 200 people (I’m being very generous here) that are actually interested in your product or service.

Assuming the newspaper charges about $150.00 (which is cheap for that type of advertising) for a very small text based ad.  And lets be generous and say that your ad gets read by 300 people actually interested in your business. How does that compare to a Facebook post?

Do you reckon that I could reach more people than that with a FREE Facebook post?

Sunshine Coast Marketing Consultant , Beanie the Social Tradie

1250 people reached, and I didn’t spend a cent on that post, it’s starting to make that newspaper ad look a little expensive and ineffective don’t you think?

Why did so many people see it?

They saw it because I showed people what they wanted to see, not what I wanted to show them.

Now that’s (1250 reach) a pretty good result, a lot of business’s don’t achieve that in a week. But it’s got nothing on what I did on my fishing page.

Check this out…

Sunshine Coast Marketing Consultant Beanie the Social Tradie

 

That’s 33,264 people that are highly targeted for fishing looking right at my post.

6116 of them watched the video, but it gets even better 118 of them liked my page so I can advertise to them over and over for a pittance, and I know the exact topic to talk to them about.

 Huge point here, they watched a video. You can’t put a video in the local newspaper can you?

So imagine this…

I’m Beanie the local fishing charter operator, tackle shop owner, boat yard owner. I post that video because it’s what people want to see.

Then I boost it with a couple of dollars, and my page starts to fill with highly qualified likers that I can then start educating about how good my products are.

That’s not the best bit though, remembering there is no guarantee that you will get results anything like what I have done here.

In fact I haven’t seen anyone online that has shown stats that even come close to that.

But if I had use just two magical words, and simple lead generation system at the end of that video, even if I only converted 1% of the video viewers into buyers I could have made…

Sixty One Sales from just a $8:43 investment

Now I have only just scratched the surface of what I did to set that post up to work so well, and I certainly can’t fit everything I did to get that insane result into one blog post.

It’s literally the result of weeks of $1 & $2 Facebook Promoted Post Tests, which also got some great results.

You can spend weeks trying to work it all out for yourself, or you can copy exactly what I did by buying the blueprint I created for you below for just $47.00

Or, how about this instead…

What if I personally sat down with you and created a Custom Marketing Campaign designed specifically for your business for FREE and…

I’ll bring you a copy of that $47.00 report below for FREE as well.

All you have to do is mention this post when I call you to book a time to do your FREE Custom Marketing Campaign, and the report is yours for FREE as well.

Speak Soon

Beanie the Social Tradie.

[selz link=”http://selz.co/12lOCnd” show_logos=”true” text_color=”#ffffff” background_color=”#173f6d” link_color=”#2c68e0″ type=”widget” theme=”light” interact=”modal”]

One Dollar Deal Day 1-10-2014

By Leave a Comment

This weeks One Dollar Deal is…

Buy “How to Create a Buying Frenzy With A $3 Tripwire Product” for $1 and get a Marketing Audit (see the bottom of this post) valued at $497.00.

Simply buy the tripwire for $1 below and call me on my mobile to book a time for your Marketing Audit.

0400 179 819

[selz link=”http://selz.co/1oPpA3L” show_logos=”false” text_color=”#ffffff” background_color=”#180891″ link_color=”#180891″ type=”widget” theme=”light” interact=”modal”]

[selz link=”http://selz.co/1mc38ly” show_logos=”true” text_color=”#ffffff” background_color=”#2b4691″ link_color=”#2b4691″ type=”widget” theme=”light” interact=”modal”]

This deal is over

One Dollar Deal Day

By Leave a Comment

What’s the big deal about one dollar?

Quite a lot actually because it all comes back to what is known as micro-committments

When you spend that first dollar with me, (if I do my job well) it’s the starting point of you becoming a very happy life long customer with me. So I take the fact that you trust me with that first dollar very seriously.

Once you have been on my Facebook Business Page for any length of time learning from the FREE training I provide there, joining the Potent Marketing Podcast Community is the next logical step for you to speed up the process of gaining more confidence, clarity, capability and direction with your marketing & advertising.

I mean it only makes sense.  I have to get paid for what I do. So the more people that join the Potent  Marketing Podcast Community means I have more time to spend teaching business owners like yourself, what you need to know to make you more money.

That is what you want right? Smart effective ways to make more money with less effort? You get a highly cost effective solution for your needs, I get what I need and both of our businesses grow.

Everybody wins.

In other words I pay you a whole lot more attention once you have shown that you are willing to invest in yourself, even if that investment is just $1 to start with.

You can’t get anymore transparent then that can you? I have shown you exactly how this works for me and you.

It’s time to have a look at the very first one dollar deal.

Here is what I have got…

Here is what you get…

Here is what you need to do next…

That’s it you’re good to go. With the 3 FREE I Love Marketing Meetup tickets, they’re yours just for taking the $1 trial even if you don’t stay a member.

This offer is good until the timer runs out below.

Speak Soon

Sorry this deal is over

The $9 Facebook Advertising Experiment That Every Small Business Should Copy

By Leave a Comment

Is It Really Possible To Effectively Test Advertising With Just $2?

Short answer? It’s not only possible, but IMHO anyone that’s not (testing their ad’s with a couple of $) must have rocks in their head for not taking advantage of it. Why?

Because they’re literally flushing hundreds if not thousands of dollars straight down the toilet every time their ad’s go to print. Give me one good reason you would spend your cold hard cash without testing (for peanuts) first when that’s a readily available option?

Come on hit me with your best reason, I’ve got to hear it!

I have been talking about $1.00 & $2.00 Facebook ad’s for a while, but for some reason quite a few people still aren’t getting it.

I can only put it down to 1 of 2 things…

  1. They’re either not sure how it all works, and they’re to afraid to admit to that.
  2. They don’t believe it’s possible.

What’s the catch with $2 Ad Testing?

The catch is you have to spend $2.00, that’s it. I mean for f#cks sake, are people seriously that paranoid about giving Facebook a couple of bucks?

I have literally had people tell me that “it can’t be that easy, there must be some sort of a catch”.

That mentality blows my mind. If they’re that sure it can’t be done you’d reckon they would at the very least spend a couple of dollars to try and prove me wrong.

I mean I am talking about seriously significant savings here, so you would think it would be worth their effort to try it, just so they could be 100% certain they weren’t missing out on something?

Hell I have even offered to give some of them the $2.00 to get started, yet they still can’t bring themselves to do it.

The stupidity of it all is

The exact same people will fork over hundreds of dollars for print ads (that they will admit themselves they have no clue whether they’re actually working or not ) without blinking an eye because wait for it.

That’s what we have always done. You have to get your name out there right?

Would You Like Me To Personally Help You Design A Custom Marketing Campaign Specifically For Your Business For FREE?  

You have been lied to for years

If the above sounds like something that you’ve been doing up until this point, don’t feel bad about it.

The marketing industry has to be one of the worst industries that there is for dishing up dreadful advice (designed to line the pockets of the people delivering it) that literally wastes billions of small business owners dollars world wide every single year.

It’s not your fault that you have been misguided and manipulated into thinking like that.

But it stops today, because what I am going to show you right now is a real life case study from my own Facebook Business Page that you can copy and use to immediately save yourself a ton of cash.

Let your competition burn their cash on ineffective advertising. Don’t keep doing it yourself just because that’s what everyone else is doing.

Don’t be suckered into their dumb mistakes.

Sounds reasonable? Good let’s get into it. Let’s find out…

What did and didn’t work and why.

There’s no point guessing what will and won’t work, you need to test and measure. So that’s exactly what I did.

Advertisement One

          • The Budget: $2.00
          • The Reach: 188 people
          • The Result: It was a dud

Post by Sunshine Coast “Social” Media Marketing.

 

Although this post bombed, I believe it can be turned around with a couple of simple tweaks.

  1. Change the headline.
  2. Move some sentences around.
  3. Make the copy speak more clearly to the person it’s targeted at.

This is how I am going to rewrite this post…

Are you struggling to get people to come into your store? Is the amount of people shopping online making you wonder just how much longer you are going to be able to keep your doors open?

Link to my website

Learn the secret a 15 year old kid is using to reach global markets from his parent’s shed in Doonan (that you can copy) to bring back the customers that you thought you’d lost forever.

Link to my website

Outlined in this blog post is a 21 day plan to dominate your local market and become the go to expert in your industry.

Link to my website

You will never be stressed about where the next sale is coming from ever again, once you have this system in place.

Click here to learn more…

So that is advertisement number one ready for it’s next test, let’s take a look at ad number two.

Advertisement Two

    •  The Budget: $2.00
    • The Reach: 173 people
    • The Result: 1 like, 1 photo click

Post by Sunshine Coast “Social” Media Marketing.

 

This post got interaction, albeit very small, so I am going to make 1 simple tweak to it. Swap the first two sentences (and a little of the copy) around so it reads like this…

 If we can show you how to grow your business fast by buying customers profitably, would that be something you would like to know more about?

That’s a really stupid question right?” Of course you would want to know that!

Well that is exactly what we are going to show you tonight. To register for the FREE live training click here =>How To Cost Effectively Buy Customers With Facebook

Advertisement Three

  •  The Budget: $2.00
  • The Reach: 181 people
  • The Result: 1 share

Post by Sunshine Coast “Social” Media Marketing.

 

This post was running to the same training as above in advertisement two. Again the headline and the copy just weren’t specific enough.

The only thing I am going to re-use from this post is the image. That way I can test the two images (from advertisements 2 & 3) against each other and see which one gets a better response.

Advertisement Four

  • The Budget: $1.00
  • The Reach: 119 people
  • The Result: 2 photo clicks & 3 likes

Post by Sunshine Coast “Social” Media Marketing.

 

This post was literally just to get some interaction going on my page. It could have easily been improved by asking a question instead of just making a statement. What I should have said is…

Who has had a customer that was just a really bad fit for their business?

Advertisement Five

  • The Budget: $2.00
  • The Reach: 369 people
  • The Result: 3 link clicks, 20 video plays, 13 other clicks, 1 new page liker.

Boom Baby, now that’s what I am talking about. This is a winner worth riding.

Post by Sunshine Coast “Social” Media Marketing.

 

That’s a good result, but it could have been better. More clicks to my website would’ve been nice. I overlooked adding a call to action. In front of my link it should have read…

Click here to learn (or read) more.

Let’s take a look at what I have achieved here.

  1. I tested 5 different advertisements with just $9.00
  2. I had the results back within a few days.

If I had gone to a newspaper to test the same thing I would be looking at least $750.00 for the ad’s and it could literally take weeks to see any results.

Another point worth mentioning. I can’t get those video views in a newspaper or magazine. I mean what is a couple of minutes of your customers attention worth to you?

A couple of minutes where you can literally demonstrate to them how well your products work. I also now have a way of deliberately targeting the people that interacted with my first advertisement.

I could spend my time (like many Facebook Page Owners) bitching and moaning about paying for my likers to see my posts, or I can look at it like this.

I just literally saved myself hundreds of dollars in ineffective advertising with how much risk?

$9.00 that’s it. The price of two cups of long black (my favourite coffee)!

Would you stand at a coffee shop that you’ve never been into before and agonise over whether you’re actually going to get your $9 worth if you buy two cups of coffee?

Of course you wouldn’t. Why? Because the risk is minimal.

We’ve all had really bad cups of coffee. What do you do when that happens?  You just get over it and move on right? You should carry that exact same attitude across to your advertising.

As you can see above some ad’s work some don’t.  It’s simple a matter of testing them cheaply and working out which ones are which. It ain’t rocket science.

With what you have learnt today, you are way in front of 98% of your competition that has no idea how to do this. And now it’s time for you to put this into action, and start getting some results for your business.

If you have liked this post so far, then you are going to love this.

Naturally this post is part of a promotion I’m currently running where I literally sit down with you one on one (at a coffee shop, either Riba kai in the Sunshine Plaza, or Benchmark Cafe in Peregian Springs.

During this FREE consultation I’ll literally design a custom marketing campaign for your business just like the the one I recently I helped a client (who’s a local bricks and mortar business owner) implement that almost double his online sales in just a few short months.

There’s no charge for any of this and there’s no catch.

In fact I’m so convinced that you’ll walk away from our chat so impressed by what I design for you that I offer my famous Noosa Boathouse Seafood Platter guarantee.

All of the details of how you can claim your FREE Custom Marketing Campaign (and the details about the Noosa Boathouse Seafood Platter guarantee) developed specifically to suit your business for FREE, are on this page.

Click here so you can check this offer out now.

Speak Soon

Beanie the Social Tradie

 

If Your Going To Just Offer Your Left Overs, What Sort Of Customers Are You Going To Get?

By Leave a Comment

Come in and get our leftovers, they’re FREE while they last.

I had to check that twice just to make sure that I was reading that right. It was early and I was only on my first coffee. I must have read that wrong, surely no one would deliberately post that?

But sadly yes, someone did actually post that on their Facebook Business Page. Sounds appealing doesn’t it?

Makes you want to grab your keys jump straight in your car and get into their shop as quickly as you possible can to get their leftovers.

It reminds me of a joke Carl Barron the comedian tells. His mate had a sausage roll and said to him, this tastes like shit, do you want some?

Oh yeah Carl says there’s nothing I love more that the taste of shit!

Back to the point of this.

If you are trying to impress new customers or make the long term customers feel special by giving them something for free,

For God’s sake don’t go offering them your leftovers. Why the hell would that appeal to them?

Now these left overs may have been high quality stuff.  If that was the case and you wanted to give the last few away to build goodwill, this is how you would say it…

We only have a few of these really specials things left, and we want a few lucky customers to get them for Free. So if you come in today (it’s first in best dressed till they’re gone)  we want you to try one on us. Just because you are awesome.

Does that sound a little better than come in for our leftovers?

Now while you are here I want to give you one of my best pieces of content for Free.

It’s a report I created called Six Reasons People Don’t Buy From You Even Though Your Products And Services Are Awesome.

The content in it is the same stuff that I teach my best paying customers, because I don’t want you to have my left overs. I want you to have the best of my stuff for FREE because you rock 😉

To grab a copy of that report click here…

The 100 Clicks Per Day (before Xmas) Challenge

By Leave a Comment

What Every Sunshine Coast Business Owner Ought to Know About Creating…

Confidence, Capability, Clarity and Direction

So That They Can Generate A Consistent Amount Of Targeted Traffic  To Their Website.

Earlier this week I created an Awesome Free tool for You.

It’s a Spread Sheet with links to 43 places where you can promote your business online for Free and drive tons of traffic to your website.

You can grab it right here at the bottom of this page.

There are however two problems with it

Well they are not actually problems with the tool itself, the problem is actually operator error.

  1. Given I have just been reading the book 80/20 The Definitive Guide to Working Less and Making More, statistics tell me that 8 out of 10 people that download it, will never ever use it.  You don’t fit into that category of course otherwise you wouldn’t be here reading this.
  2. If you actually tried to use all of those sites without some sort of system, you would literally drive yourself mad trying to get it all done.

And that’s not helping you Make More Money and Work Less is it?

Why am I telling you all of this?

At the moment I am launching a Podcast with my business partner Alistair. Attached to the podcast is a membership site that we have the following goal for…

  1. 100 visitor’s to the membership sign up page every day.
  2. 1 of those 100 visitor’s takes the $1 seven day trial every day.

I thought to myself, what not turn that goal into a case study?

What I can do is work closely with 10 of the Potent Marketing Podcast Members to get them the same result before Xmas. That is over and above the awesome (pre – recorded and live) training they are already getting.

Because they are members and supporting my business, I can give them a bonus result by letting them look over my shoulder and watch exactly how to get those 100 clicks per day.

They get more specific help, which makes them refer others to the community. The community grows and they get a traffic system for their business all before Xmas.

Sounds fair and reasonable right?

So I decided to Create what I call the 100 clicks per day challenge.

There are a number of reasons that I selected 100 clicks, lets take a look at them now.

  1. If you want to drive tons of traffic to your website, if you figure out how to drive 100 per day on a consistent basis first, then it’s just a matter of scaling up what you are doing
  2. It’s a target, I saw this saying recently…  “If you don’t aim for anything, you will surprise yourself at how amazingly accurate you are” Nik Halik
  3. It’s completely achievable.
  4. Even if you only convert at 1%  (meaning 1 of those 100 clicks one person buys something from  every day without you lifting a finger) that has to mean less work for you right? And once again we can scale that up.

The number one reason business owners never ever get Tons of Traffic to their websites.

It’s very simple. They never focus on getting a small amount of traffic on a consistent basis first. Getting traffic is not rocket science, black magic, voodoo or just plain good luck. The cold hard facts are most business owners never put a system in place to get them the result they crave.

Have you ever heard an internet marketer tell you about how they did this one magical trick and they got “server crashing traffic” ?

Well here is the real truth…

That is a complete load of bullshit. They had systems in place that they worked on. There is no magical pill or silver bullet, it just doesn’t work that way.

 The number Two Reason business owners never ever get Tons of Traffic to their websites.

They don’t have a budget in place to actually buy that traffic. Free traffic can be highly expensive when you work out the time you spend trying to get it. It’s the icing on the cake, not the actual cake itself.

Not paying for traffic is the equivalent of buying a car and refusing to pay to put petrol in it. It’s freaking ludicrous!

How does the 100 clicks per day challenge work?

Every Day (Monday to Friday) you need to set aside 15 minutes to work on the 100 clicks per day goal as per the good old  Seinfeld Method for Getting Shit Done.

If you are not up to speed with the Seinfeld Method, watch this quick video below.

Post by Sunshine Coast “Social” Media Marketing.

 

I use this method to ensure that you are not just wasting your time spinning your wheels on shit that you don’t really need to be doing. I will post a training video for you inside the Potent Marketing Podcast Community. And this is what you do…

  1. You watch the video.
  2. You have a crack at the task. If you get stuck on it put it aside bring it to the next Meetup and I will work on it with you there.
  3. You have a Beer or Glass of Wine. Your choice. That is assuming you do your 15 minutes at night. Please don’t drink in the morning. Lol

What is the Meetup all about?

Watch this quick video and I will explain the Meetups, and the one and only Meetup rule.

I mentioned earlier that you need a budget to do this, and what you really want to know is…

How big of a budget do you need?

You need $110.00 per month (the $37.00 per month Potent Marketing Membership is counted in that) that’s all.

So where did I get that figure from?

If you want to advertise in one of the local (smaller, the bigger one charges more) papers here on the Sunshine Coast,  the going rate for one ad for one week is $110.00!

So I figured I can do a lot better that that and made it your budget for the month. You can and should do more once you prove that your system is profitable, I mean you would be mad not to right?

I have heard story after story of local business owners forking out $1000, $2000 or more thousand a month on advertising that they really have no idea on whether it’s actually working or not.

Actually that’s not quite right.

They do know it’s not working, because no one is ringing them or coming on to buy. So what happens then is that they kid themselves by calling it a good “branding” exercise to get there name out there. Where ever “out there” is!

You will not be doing that whilst you are working with me. In fact I kick you ass if you even attempt to do it!

So it’s decision time or as we say in the Construction Game…

It’s time to Shit or get off of the Pot!

BTW if you are a little sensitive to shall we say, colourful language, I am really not the bloke you want to be working with. But I am punting if you have gotten this far, my language doesn’t bother you at all.

So here is what you need to do next…

  1. Check the Selz Widget Below and Make Sure there is a spot left. If there is grab one, I am literally only doing 10 of them. I will personally email you within 24 hours with the details of how to get started. Official start date is the 1-09-14
  2. You have to be a member of the Potent Marketing Podcast Community, you can join here.
  3. Click here to get a special Bonus because you have proven that you are not one of those 8/10 that are going to do 4/5 of 5/8 of F*ck all and never ever get that Ton of traffic you deserve.

[selz link=”http://selz.co/1oBfRSD” show_logos=”false” text_color=”#ffffff” background_color=”#172363″ type=”widget” theme=”dark” interact=”modal”]

 

How I got over 24 (Highly Targetted) New Likers with one Simple Action that you Could Copy Right Now

By Leave a Comment

Opinion’s are like backsides, everyone has one and mostly they stink!

But if you want your business to stand out from the crowd online, you must have a strong opinion. Now I have a pet hate and it’s business owners that whinge about having to pay to advertise on Facebook.

You can read my thoughts on the whole thing here.

Does it put some noses out of joint? You had better believe it does. But that is a good thing for me and my business.

How can upsetting people be a good thing?

I am not interested in people that spend hours moaning about how unfair it is that they need to pay to advertise their Business on Facebook. In fact I am only interested in working with people that are keen to cash in on the huge opportunity currently presented by promoted posts.

By having a strong opinion about promoted posts, it immediately pisses the people off that want to moan about it (and they leave) and the flip side is it motivates  those interested in learning how to cash in, to find out more about me and my opinion.

So by simply expressing my opinion, I save myself countless hours of speaking to people one on one that don’t really want to know the truth (which is the need to stop fucking whinging because it’s costing them shitloads of money) because they already know what my stance is.

Now you want to know how I got those 24 new likers right?

Well it all comes back to my opinion about promoted posts. Read this image below, and then I will explain why this worked so well.

Smart Effective Marketing that Works

 

Someone on Facebook was having a good old fashioned moan about having to pay for you guessed it…

 Promoted Posts.

Instead of just doing my usual stop your farking whinging comment (that Beanie the construction Superintendent would do) I used a strategy that I like to call…

When you put it like that.

Watch this quick video that will explain exactly how when you put it like that works.

 

That is all that I did…

I found a conversation that I didn’t agree with, expressed my opinion on the topic in a way that added value, and a steady stream of new Likers came across to my page to find out more about what I had to say.

So it’s your turn now, this is what you need to do right now to do the exact same thing.

  1.  Pick a controversial topic (or one with a reasonable amount of emotion around it) within your market that you have a strong opinion on.
  2. Write an article or create a video or an audio with your thoughts on the subject. Be sure to add a heavy dose of when you put it like that factor.
  3. Use it as a point of conversation on your Facebook Page.
  4. Look for opportunities to comment (and add value) on conversations that are taking place on the topic on Facebook.

That’s it, I told you that you could do it straight away.

Now if you liked this post then you will want to check this out…

Just after I posted that comment I realised people who were serious about taking advantage of Facebook Promoted Posts, wanted some more in depth training to get them started the right way.

So I created a Free Five Part Video training Course.

Which you can check out by clicking here => Four steps to turning Dormant facebook Likers into Buyers

Watch this intro video now where I show you how to write an effective Promoted Posts that will get people to take action on your offers.

 

Turn Your Dormant Facebook Likers into Buyers. Click here for the Free 5 Part Video Course.

 

Micro – Commitment (Sales) Good news Boys, size really doesn’t matter!

By 1 Comment

Today I am going to destroy an age old argument.

Does size matter?

Not when it comes to sales. Actually to start with the opposite is actually true. The smaller the better.

Hang on a minute Beanie, you are off of your head you are thinking to yourself. The bigger the sale that comes through the door the better for me thank you very much.

Unfortunately that is a very short sighted way of looking at things.

Believe me I know how you feel, when you have bills to pay, all you really want is that one (big) quick sale. And up until recently I felt the exact same way that was before I stumbled across some statistics that blew me out of the water..

The trouble with that thinking though is when all you are focused on is the “big sale” you are more focused on your needs than your customers, so the odds of you turning them into a life long customer are minimal.

Don’t think for a minute that I am saying turn a big sale away. That would be f*cking ridiculous.

Just stop and think for a minute about the lifetime value of the person standing in front of you with money burning a hole in their pocket, before you pack them up and rush them out the door with their purchase.

How are you going to get them to come back again?

Big sales straight up are great, but they are not something that you can automate with any degree of consistency. In other words, you are forever manually chasing the next big sale.

So what were the statistics that changed my mind?

The statistics came via Marketing legend Mal Emery. Long story short, most business are missing out on 80% to 90% of the sales that they should be making because they are hung up on the fact that they need to make the next big sale.

I don’t have time to go into the finer details in this post, but generally 80% of sales occur when a person has between 5 to 12 contacts with a business. So by ignoring the Micro Sales, many business owners are pretty much killing their own vital cash – flow.

Let me give you an example of how this Micro – Commitment thing works.

Now my top of the line Consultancy Service is thousands of dollars per month, and if I tried solely to sell that to people on a first contact basis, I wouldn’t get very far.

So I have a system with a series of Micro – Commitments that they go through first.

  1. I give them something valuable in exchange for their email address.
  2. I offer them a very low cost item, like a video.
  3. I offer them some low cost live training.
  4. I offer them to come along to a live Meetup.
  5. I offer them to book an Audit with Me.
  6. I offer them some coaching via my Digital Biz Coach site
  7. I take them for lunch, and offer them to upgrade to a high end client.

Not all are going to go through this process, and that is fine. But a % will and I have a system to move them through. It’s they way that I ensure I am not losing out on the 80% to 90% of sales that I know I should be getting.

So this is how my system is set up…

The very first Micro commitment I try to get is an email address. I will run advertisement that sends people to a Free Report.

This is an ad that I have running at the moment…

Six reasons people don’t buy from you, even though your products and services are awesome.

Mind you they don’t necessarily have to give me their email address for the first Micro – Commitment to happen. Just the act of reading a blog post or watching a YouTube video I have created (that is why those habits are so crucial) is a Micro – Commitment.

The way I look at it, that person has invested some time into listening to what I have to say. Never underestimate the power of that. The fact that someone gives you some of their precious time to check out what you have to say is a privilege, one you don’t want to take for granted.

Then next offer will most likely be, a low cost training video.

It’s very non confrontational as they don’t need to speak to me, and yet I can deliver an enormous amount of value to them at a very low cost. This one is a perfect example, click on it to take a look. The store literally loads on this page.

[selz link=”http://selz.co/1jYlUzO” show_logos=”false” text_color=”#ffffff” background_color=”#171963″ type=”button” position=”default” interact=”modal”]

 

After they purchase that video…

It’s time to start removing more of their concerns regarding purchasing my services. I then offer them to attend a Live Training session. The risk for them is low, and again I can deliver exceptionally high value.

[selz link=”http://selz.co/1nECwPF” show_logos=”false” text_color=”#ffffff” background_color=”#1f1460″ type=”button” position=”default” interact=”modal”]

 

At the end of the training I make a simple offer, for the next Micro – Commitment…

Like some more help? Then book an audit with me.

On the Audit again I give them heaps of information that they can action immediately, regardless of whether they are ready to buy or not.

At the end of the Audit I will offer them this…

Join my Elite level online coaching on Digital Biz Coach. 

Finally they may get to the stage where I say how about I buy you lunch, and we talk about how I can really maximise the returns you are getting.

As you can see, each Micro – Commitment leads to bigger and better things for both of us. And I am looking to keep them as lifelong customers. I can and do though shortcut the process to the big sales.

But it takes quite an amount of Reverse Engineering and thorough Research. I am quite happy to do this, as I only need a handful of these bigger sales each year.

So that is what I am going to show you in the next post.

How to go from zero to high end client, in a very short space of time. Circumventing the system if you like.

If you want to make sure that you don’t miss that post, just download the Free Report…

Six Reasons people don’t buy from you, even though your Products and Services are Awesome

And I will email that post out to you as soon as it is live.

Cheers Beanie the Social Tradie

Remember to have a beer before you FOQ

Awesome Ring Photo via this link

Free Facebook Sample Marketing Plan

By Leave a Comment

Not getting any Sales from your Facebook Business Page?

Grab your Free Facebook Sample Marketing Plan right now. Just click on the button below, and enter your email address to download it immediately.

[selz link=”http://selz.co/1h6doi2″ show_logos=”false” text_color=”#ffffff” background_color=”#3000AB” type=”button” position=”default” interact=”modal”]

If you are not generating any Sales from your Facebook Business Page, there is a reason. And that reason is not Facebook’s fault. Now you probable didn’t want to hear that, but I wouldn’t be doing you any favour’s by not telling you that.

What type of business can benefit from promoted posts?

Facebook Promoted Posts offer a huge opportunity for all Business Owners, if they spend a little time learning how to set them up properly. Just randomly posting any crap isn’t going to work.

Simple as that.

In the Free Report that you can download above I show you exactly how I would set up a Promoted Post for a Fishing Lure Company. This same strategy will transfer across to any real world Business.

In the report I also show you the exact tools that I use, that could be used to collect email addresses (vitally important to make sales from Facebook) and actually sell the lures straight from a Facebook Store.

Not all of the tools are free. Some you have to buy, but they are low cost and well worth the investment. Believe me they will save you enormous amounts of time.

So if you are ready to skip all of the hours of unnecessary work and get straight to the stuff that works.

Download the report and get started right now.

[selz link=”http://selz.co/1h6doi2″ show_logos=”false” text_color=”#ffffff” background_color=”#040d70″ type=”button” position=”default” interact=”modal”]

Cheers Beanie the Social Tradie

And remember to have a beer with me before you FOQ

 

Legal Information