“There’s rumor’s in the loading bay and anger in the camp” Dire Straits Love over Gold

Can you hear a really whiny pathetic sounding voice in your head? You know the one that really grates on you and sounds like someone dragging their fingernail down a chalkboard.

Hold that thought…

Use that voice right now while you repeat this sentence to yourself

Facebook doesn’t show my posts anymore

If I had a dollar for every pitiful whining Facebook Page Owner that I had to listen to moan about how Facebook doesn’t show their posts anymore, then I would be sailing a yacht around the Caribbean somewhere right now.

 I have a solution for those whingers

Get over it. It’s not going to change. Shut your page down and move on if you are not prepared to pay Facebook for advertising. The free ride is over, and it’s time to pay the ferryman. Is it fair? Don’t know. But hey life isn’t fair sometimes.

“Everybody knows it’s an Industrial Disease” Dire Straits Love over Gold

I repeat just get over it.

Now all of the whingers have gone you and I can get on with the important task of learning how to use Facebook Promoted Posts to generate revenue for your business and brand yourself as an expert in the process.

 If you have read this far it’s for one of two reasons

1.  You are not a whinger and you want to learn a little more about how to take advantage of the cheapest most targeted advertising on the planet, when you get it right.
2. You are a reformed whinger! Kudos to you for admitting it!

How to get started without breaking the bank

Jeff Bullas wrote an awesome post the other day, which was actually the catalyst for this post. It was titled..

 Four ways to boost your Social Media Marketing for less than $1 per day

Go ahead click on that link and check Jeff’s post out then come back and we will continue.

So let’s put his idea into action. Now you have money on the line, you are not going to promote surfing dogs are you? No Beanie wouldn’t think of it!

Good so what do you post?

Glad you asked. I was on a lad’s Facebook page the other day named Nick Bowditch. If you don’t know Nick click here to check his Facebook page out 

 This is what Nick had to say about what type of post to promote, and as usual he was right on the money.

Okay so if  you have known me for any length of time you know that when someone gives me some awesome advice (like Nick & Jeff have), I jump straight on it and use it immediately.

So here is a little test that I did…

I threw one single measly dollar at this post below.

Now the Facebook Page I posted this on is not huge. In fact it just cracked the 300 likers mark. So to get a reach of 690 people for $1 is pretty good. A lot better that the 20 odd I probable would have gotten without the $1 boost. Without sounding like a steak knife salesman on the TV… But wait there is more..

I didn’t get any likes or comments (which isn’t really my goal anyway) I did however however get two people to go to a website.

That is what you want isn’t it? People to go from your Facebook page to your website? Incase you missed it, that is sarcasm!

 

 

So for $1 I got two clicks to a website. And they are qualified leads that have put their hands up and said, yes I want to know more about this. You are probable thinking big deal you spent a dollar and you got two clicks who cares.

Thinking like that is literally killing your marketing.

Every body wants to hit a six so to speak with their marketing. Very few are prepared (to use a cricket analogy) to push the ball around and get their eye in first.

You watch any top class cricket player when they first stride to the crease in a test match. They don’t try and belt the cover off of the ball until they have spent a bit of time out in the middle. Testing the bowler out and seeing where they can score easy runs.

Facebook marketing is no different.

It’s small tests like that one where you can prove that it works (extremely cheaply) then ramp it up. Once you find your sweet spot with an ad that works really well, there is no rule that says you have to stop!

Think about it this way. Say you went to the local newspaper and they charged you (I will be kind ) $150 for a small advertisement in Saturday’s paper. You place your ad and wait.

No one comes in (this is a very feasible scenario) not a soul. With Facebook you could run 150 different test ad’s just like that one above and know the result within hours!

 Are you picking up what I am putting down here?

Are you starting to see the power of what I am talking about? Good so what are you waiting for? Get over to your Facebook page and start testing!

Before you go I would really like to hear your opinion on this in the Facebook comments below. In particular I would like to hear any results that you do or don’t get from testing this out.

Lastly before you go remember to have a beer with me on the link at the bottom of the page.

Speak Soon

Beanie the Social Tradie

A beer with Beanie the Anti Newsletter

Click here to see more awesome images by flickr user Mark Watson