06:03 ~ If you feel like you’re starting over right now, Ryan has created a 12 month Road Map {in the 12 Months to $1 Million Brand book} that starts at day one.

06:54 ~ Why Ryan gives people a genuine warning not to read the book.

• Entrepreneurship is a life sentence.
• Freedom is not just a positive word.
• Freedom is not FREE when it comes to finances.

08:34 ~ Why the 12 months to $1,000,000 plan worked so well that some people literally couldn’t handle the success.

09:03 ~ The call to entrepreneurship I think is one that-requires more grit than most people will ever understand and if you’re not built for that don’t read the book and don’t start a business” ~ Ryan Daniel Moran

09:48 ~ It’s not eCommerce anymore, it’s just commerce.

• What Walmart shoppers are now doing.
• People are still buying they’re just changing the way that they buy.

10:45 ~ Why your procrastination may have paid off.

• Why old brands are giving way to new innovative products and services.

11:06 ~ If you know this you can always carve out new market share.

• The RXBAR case study {it was bought out by Kellogs for Six Hundred Million Dollars 4 years after it was started}

12:28 ~ The opportunity that we have right now.

13:00 ~ “The thing that stops us reinventing ourselves is an attachment to the way things used to be”

Keith J Cunningham

13:09 ~ Why The One Thing is using the Adele Script with all of its customers.

• Which means their business is up right now.

14:20 ~ How do you figure out the one person that you really want to serve?

• Why you don’t need a whole lot of people.
• How to ensure that you don’t end up with a watered-down brand.

16:22 ~ The Magic Happens when you do this.

17:33 ~ What’s The One Thing {The Most Important Thing} you should do first if you’re interested in going down this journey?

• The mistake most entrepreneurs make when they start.

18:10 ~ Why you must know your ideal customer’s. Journey.

• The stroller story.
• When you realise that your customer is on a journey, you start finding creative ways to serve them.

20:56 ~ A great exercise if you don’t know what that journey is

23:50 ~ What happens when you make a list of ten people that you should speak with.

24:22 ~ What’s The One Thing you can do to start building momentum immediately?

• What is the lead domino that you need to knock over?
• How could you create a system/process so that you could do it more easily next time?

27:55 ~ The biggest thing people stumble with when building {particularly an online business} that kills their momentum.

• Why most people quit on domino three.

28:34 ~ The thing you need to do for the first three months when you have a product online.

• Why launching 4 products at once will just slow you down.

29:32 ~ What do you do once you know who your who is?

30:40 ~ It looks real slow for the first 6 – 8 months.

• The last four months is where the magic happens.

30:50 ~ The Grind ~ The Growth ~ The Gold

• If you follow The One Thing you can sprint through these a lot faster.
• The Grind is about making decisions and the only goal is to make one sale.
• The Growth you turn One Sale into Twenty Five Sales per day.
• The Gold ~ Why 25 sales per day? 4 products making 25 sales per day multiplied by $30 per sale is a Million Dollar Brand.

32:24 ~ How do you get to 25 sales per day?

• Eight months in you’re doing 25 sales per day which looks like a slow-moving business to the outside world.

35:30 ~ Putting a date on Goals {I don’t agree with this thinking, in fact, scientific research says it’s completely wrong}

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My Grandma used to have a saying… “I was going to do wonders and 💩 miracles today” ~ Vera Nelly Kate Wozencroft Now you know why I swear so much 🤣 The Underachiever Formula. Why Ed counts it a win if he gets up and puts his 👖 on each day.” ~ Ed Dale

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36:46 ~ Does this work if you’re a consultant or service-based business?

37:09 ~ All business comes down to this.

37:34 ~ If you can answer this one question, then you’re miles ahead of everyone in your industry.

38:06 ~ The number one mistake people make.

• What do Real Estate Agents really sell?

39:04 ~ Modern-day Influence – Marketing – Traffic are no longer optional.

• E-commerce you can just drop the E it’s commerce now. All commerce is E-Commerce.
• If you know these three things, you can hit seven figures in any business, and you can do it in a relatively short amount of time.

40:30 ~ What you really seek.

• The biggest lie & misconception in this whole world.

42:00 ~ What people are really doing when they judge you.

43:04 ~ Where do you start?

45:51 ~ How you really know that you’re on a winner.

• The type of Brands that Amazon is Starving for.
• Why people aren’t just price shopping on Amazon.

48:40 ~ Most people have their branding backwards.

49:36 ~ When you’re struggling financially serve these people first.

52:20 ~ Lets go make some mistakes.

• Find out what you don’t like so you can find out what you do like.

54:40 ~ What’s The One Thing You Can Do that’ll make everything else easy or unnecessary?

Now you’re probably thinking…

It sounds good in theory Beanie, but can it actually be done?

Well there’s one sure way to find out…

Watch me do it Live before my 49th birthday, you can follow along here.

P.S. If you’re like me and scroll straight to the bottom of this post to see what it’s all about, I’m working through the Building a Million $$$ Brand Process right now, you can see exactly how I’m doing it here.