The Buggles sang…
Video Killed the Radio Star, but the internet has brought a new twist.
Audio Podcasts may never Kill the Video Star, but they are certainly going to put the wind up it.
So what exactly is a Business Podcast, and how are you going to benefit. That’s what you really want to know right?
You know you should be doing the following, because these are the things that you need to do to really dominate the search engine and corner the traffic in your local area.
- Blogging
- Creating Video
- Writing Articles
- Free Reports
- Social Media Posts
You know that those are the things that are going to establish you as the go to expert in your industry, but who has the time for all of that?
You already have enough on your plate, and now I want you to create a Podcast. Leave it out Beanie you are thinking to yourself, where does it all stop?
You are told by all sorts of Marketing Guru’s that you must do (insert whatever their thing is) or the whole world is going to stop spinning and your Business will be sucked down the vortex created by the world coming to a stop.
You can’t have that on your conscious can you?
Believe me I know how you feel, I have felt the exact same way many times. That was before I discovered Business Podcasts.
Why are Podcasts so powerful?
Have you listened to a commercial radio station lately? I mean seriously the dribble on there some days is unbelievable.
Here is a real life example…
The other day my wife was driving home from in town. She said that the two DJ’s on the local radio statio talked for TEN MINUTES about throwing out an avocado.
Riveting stuff I know
This lack of respect for peoples time (and that is exactly what it is they have you captive so they will pump out any old crap just to fill the spaces between their advertisements) is ludicrous.
So here is the kicker
Once you publish your Business Podcast, your market can download it to their phone. Phones have that thing called bluetooth (that’s me being a smart arse) which allows them to play the audio on their phone through their car stereo.
Boom you are now their local radio station
Are you picking up what I am putting down here? Do you think they might be a little more interested in you providing them with some valuable information, that than listen to 10 minutes about throwing an avocado out?
It’s Branding done the right way!
Once you have recorded the Podcast you can turn it into all of the following with very little effort.
- Blog Posts
- Marketing Video’s
- Articles
- Free Report’s
- Courses
You read that right. Create one 20 to 30 minute Podcast, and you can have it turned into all of those things above as cheap as chips!
So I have your attention now right?
And you want to get started with this today right? Well here are the top ten things you need to do to kick off the right way.
- All of your marketing should be about one thing. The circumstance that your customer finds themselves in, that your product is going to solve. So write down a list of ten problems that your potential customer would have.
- Create Kick Ass Headlines about each problem. Headlines like… “What is The quickest Easiest Way to World Domination for Your Business? A Business Podcast”
- Record two to three minute audio MP3 files (use your smartphone) for each problem. Talk about the problem your customer has, and the solution that your product provides them.
- Upload those audio files to a site called Auphonic, which will make your Audio sound Crystal Clear.
- Take those ten audio files to Fiverr. Find someone that will transcribe them. Now you have ten Blog Posts.
- Whilst you are on Fiverr, put the the ten blog posts together, and have someone turn them into a free report.
- Take the Ten Audio files to Video Scribe, and turn them into Video’s. Now you have a Video Course.
- Get yourself a WordPress Website (again you can get that done on Fiverr) and install the PowerPress Plugin that will allow you to publish your Podcast to iTunes.
- Get a graphic for your Podcast needs to be 1400 X 1400 pixels for iTunes.
- Come up with an awesome name for your podcast.
That is a little simplified, but basically that is all you need to do
You can complicate it as much as you like, but at the end of the day it’s not F*cking Rocket Science, it’s just a Podcast.
If you are in a hurry, and you don’t have time do that right now, then take a look at this.
My partner in crime (Alistair from The Full Noise) and I are launching a Podcast very soon called..
The Audience will be Successful Business Owners that are looking to implement smart effective marketing to explode the growth that their business has already seen.
We offered four pre – launch sponsorship deals at a discounted price, those are in the final stages of being stitched up right now, so you won’t get in on them.
However you can do this
If you want to have first opportunity to grab one of those spots as soon as we release, them but before we post them publicly.
Here is what you need to do next
Simple pre – register your interest by downloading the Free Report…
Got a specific question on one of those ten steps? Post it in the comments below and I will help you out with it.
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