They don’t buy from you because you give them way too much.

 

Post over thanks for coming see you next time. Only Joking sort of but not. That first sentence contains way more truth than you give it credit for.

Let me repeat it…

 They don’t buy from you because you give them way too much.

Let’s break this down and see where you are going wrong. Because once you have this sorted, your competition, literally won’t be  your competition for long.

It had to get to breaking point eventually. Everyone one kept promising bigger and better things. Buy a packet of eggs and we will throw in a brand new three bedroom house.

 Now as ridiculous as that statement seems, it’s not all that far from the truth.

This is a perfect example of what I am talking about.  I am sitting in the Physio the other day, waiting to go in. I pick up a Magazine, and start flicking through it. There is a full two page spread right in the middle of it for a Marketing Company, so of course it grabs my attention.

They were talking about having a marketing strategy. Great start I think to myself until…

They had a template that they wanted you to use, and these were the tasks they wanted you to perform or consider, before you came in to see them…

•  Identify some Target Markets
• • Eight Tasks
• Task to Manage this strategy
  • Six tasks
• Review what you platforms you actually need to use
  • Seven Tasks
• Hook Platforms together
  • Five Tasks
• Setting Goals
  • Seven Tasks
• Testing and Measuring
  • Eight Tasks
• Creating content and what to talk about
  • Eight Tasks
• Blogging – Website
  • Eight Tasks
• Linkedin, Facebook, Twitter, Directories, and other Social Sites
  • Twenty Four tasks
• Paid Advertising
  • Seven Tasks
• Miscellaneous
  • Nine Tasks

Don’t get me wrong everything that they mentioned was valid. The sample marketing plan was very well thought out. But there was only going to be one result if you even attempted to do it all.

 Overwhelm!

Now getting my frozen shoulder moving again is farkin painful. But it’s got nothing on trying to figure all of that out after a long day in your business.

Let’s reverse Engineer this…

 What does the result look like? You want more customers to come in the door and spend money with you right?

So let’s focus solely on that. Every business that I know of has a Facebook Business Page. And they all complain about the same thing.

I don’t get much business from Facebook.

So if they are not getting much business from Facebook, if for one of two main reasons…

1. Their market isn’t on Facebook. I am yet to meet the business owner that has this problem.
2. The way they run their Facebook Business Page, how do I put this politely? I can’t. It sucks.

Now that is a problem, (the way their page is run) I can easily fix. In fact it can be done in four simple steps.

So let’s take a look at what has just happened here.  

1. You need more sales.
2. You have option A which requires you to look at NINETY SEVEN different tasks.
3. You have option B which takes four simple steps.

Which one are you going to pick?

That is why people are leaving you in droves and are going to Old Mate down the road who gives them a Dodgy Product and or Service. His laziness is actaually helping him out in the short term. In other words he doesn’t make them work to hard for a result.

 Huge point right here

I am not saying deliver a sub standard product or service, the complete opposite in fact. I am saying deliver a premium product that solves a problem quickly and easily, and charge accordingly.

“Over deliver on Quality, not Quantity” Less is the new More.

 Our lives are too complicated already, as Leonard da Vinci said…

 “Simplicity is the ultimate Sophistication”

Now poor old Beanie is just a Fucking simple Boilermaker. But he does know this..

People love it when you make their life easy for them! Genius I know! Leonard eat your heart out.

So let’s take a look at Beanie’s Sample Marketing plan. Actually it’s a PDF report, and it only has four steps. WTF you are thinking to yourself, how can it be?

Pretty easy actually, after learning form the best training there is, I worked out that there are only four basic step that you need to follow to turn a Facebook Liker, into a Buyer.

So I turned it into a video (which I will give you if you buy me a Schooner)

Buy this on Selz
Sell digital downloads on Selz

And a Free PDF repot that you can get here.

Buy this on Selz
Sell digital downloads on Selz

Now which one are you more likely to take action on? The 97 steps? Or Mine the Four Simple Steps?

Mine, really, how can that be? They gave you almost 25 times as many tasks to do as I did!

I am just playing with you now. the difference is I delivered you quality not quantity.

You have a problem I gave you a solution.

And that my friend is why…

Less is the New More.

Can I shout you a Schooner  before you FOQ?

Cheers

Beanie the Social Tradie

Turn Your Dormant Facebook Likers into Buyers. Click here for the Free 5 Part Video Course.