“Tell me lies, tell me sweet little lies” Fleetwood Mac
Sorry to have to be the one to tell you this, but…
When you asked your Mum what she thought of your website, and she said…
“Oh it’s wonderful darling. I love the picture of you and that fantastic story about how you started your first lemonade stall when you were just a little girl – boy”
It was a sweet little lie.
Now chances are she didn’t lie to you on purpose, in fact quite the opposite. She probably 100% believed what she said, and had your best interest at heart.
But the Problem with your website is…
Your life story may be compelling reading to your Mum, but visitors to your website really couldn’t care less about you or your lemonade stand.
They see that stuff and click they are gone. You are just a distant memory, lost in a sea of websites with similar stories. They ain’t coming back Sunshine. Ever!
And that is costing you big time.
So let’s take a look at the problem, and then find out why this is happening to you. Before we go any further, the reason I am telling you this is because there is an extremely cost effective simple solution to your website problem.
I want to show it to you so you can start to eradicate this issue, and start claiming those sales that you should be making, but are currently missing out on.
I don’t want you getting run out of town because your competition figures this out and you were too late to the party, to catch up with them.
Happy with that? Good lets move on.
Here is the problem.
It’s what Marketing legend Mal Emery calls the buying cycle of a client. I will give you the stats Mal quotes first as it will make more sense once I do…
- 2% of sales are made on the first contact
- 3% of sales are made on the second contact
- 5% of sales are made on the third contact
- 10% of sales are made on the fourth contact
- 80% of sales are made on the fifth to twelfth contact
The way that your website is currently set up means that you don’t even get a look in for the miserable 2% of sales that are made on a first contact.
Why? Because there is no compelling reason on there for anyone to make a second contact.
What are they going to come back for?
More of your life story that they weren’t interested in the first time? Or maybe they will come back to read about how you have been an active member of the local surf club for the last 20 years.
I repeat…
It ain’t going to happen Sunshine!
Okay up until here I have been pretty harsh.
It’s not your fault your website is set up that way it currently is. Your web designer probable told you that is what you are suppose to do.
The problem with web designers is…
The majority are great at making websites look pretty, but they are not marketers. An ugly website with fantastic copy will still sell things. But a pretty site with shite copy won’t do a damned thing.
So what is the answer? What should your website look like.
If you are feeling a little confused right now as to how a website should actually be set up, believe me I know how you feel. I felt the exact same way when I started out, and I had to spend years sorting through the hype, jargon and bullshit to find something that would actually work.
That confusion disappeared when I found this super simple to use tool, that we are going to take a look at right now.
As I said there is good news.
All of your problems can be fixed with an online tool called Lead Pages. A word of warning. If you actually buy Lead Pages somewhere along the line, I may get a commission, for recommending it to you. I have to say that 🙂 full disclosure.
Let me say this, I use it for my own business, and I wouldn’t use any other product in it’s place, it’s that good.
Lead Pages will cost you about $500.00 per year which is ridiculously cheap. But don’t tell them that I told you that, I don’t want the price to go up!
So that is your mission for today. Just check out lead pages. This awesome quote literally came across my desk whilst writing this post, and it’s very appropriate…
“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and starting the first one” Mark Twain
That is enough for today, I don’t want to overload you with too much information. Simple head over and just take a look at Lead Pages. That’s it
In the next Post…
I am going to show you how to set up an effective page that will generate leads for you while you sleep. There are just a few simple steps to it, and if you can send an email and update your Facebook status, you are over qualified to do this.
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Remember to have a beer as well before you FOQ
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